At 7 years old, the XK isn’t a kitten anymore – but with a rumored 3 years until the next redesign, what’s a luxury marque to do? Make special editions, of course. On the surface, the XKR-S looks like a baby-boomer dressed like a teenager, or as the Brits put it: mutton dressed as lamb.
Tag: XK
Few aspects of the automobile are as examined, analyzed and obsessed upon as styling. Ask most people about cars and they won’t talk about engine displacement or suspension setup; it’s the physical presence of cars that captures interest and sparks passion. For a niche luxury brand like Jaguar, which survives on the margins of major markets without the backing of a full-line automaker, the art and science of auto styling is of supreme importance. Unable to match its rivals in the technological arms race of the upper-echelon luxury segment, Jaguar’s relevance is perhaps more tied to its ability to create compelling designs than any other modern brand. Were this the only challenge facing Jaguar’s chief designer Ian Callum, his job would be one of the most interesting in the business. Thanks to Jaguar’s nearly 40-year stylistic stasis however, Callum’s tenure is nothing less than one of the most significant in the history of automotive design.

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