The Truth About Cars » Wraith http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Mon, 29 Jun 2015 20:37:28 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » Wraith http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Vellum Venom: 2014 Rolls Royce Wraith http://www.thetruthaboutcars.com/2015/04/vellum-venom-2014-rolls-royce-wraith/ http://www.thetruthaboutcars.com/2015/04/vellum-venom-2014-rolls-royce-wraith/#comments Thu, 09 Apr 2015 13:00:38 +0000 http://www.thetruthaboutcars.com/?p=1039961   While designing top-dollar luxury cars was a rare success during my year at CCS, it’s gotta be tough to get these into production.  Consider competition from lower-rung manufacturers, namely those parent companies owning the likes of Rolls Royce. How much shared engineering is forced upon them?  What financial (beancounting) and legal (pedestrian safety, carbon emission) […]

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While designing top-dollar luxury cars was a rare success during my year at CCS, it’s gotta be tough to get these into production.  Consider competition from lower-rung manufacturers, namely those parent companies owning the likes of Rolls Royce. How much shared engineering is forced upon them?  What financial (beancounting) and legal (pedestrian safety, carbon emission) design constraints are forced upon the uber-luxury Transportation Designer?

Design directives get muddy in any vehicle, yet weak design is intolerable at a $354,000 price tag.

2The (legendary?) Chrysler 300 became such a force that the Wraith seeks relevance from that aggressive face.  Not a bad thing: it worked for Chrysler, it’s a no brainer here.

4But that grille!  Old world craftsmanship never goes out of style, even if the individual “teeth” have more gaps than Cletus from The Simpsons.  Perhaps meant to fold away in an accident, let’s hope today’s grilles are more pleasant to get jabbed into your rib cage.

5Many vehicles from the 70s-80s sported safety-minded stand up grilles matching their 60s counterpart’s swagger. But they usually implemented energy-absorbing, spring-loaded grille teeth nestled behind a one piece grille shell.

Not so here,  perhaps safety takes a step forward…at the expense of elegance.

6Emblematic of success, far above your peers.

7Rolls Royce’s trap door for their signature hood ornament is fantastic: even looking cool when retracted, because you know what’s going down later.

8The “flying lady on a ball” is a fantastic piece of kit from a design and user-interface standpoint.

Click here to view the embedded video.

Perhaps a short video (shot incorrectly, rushing at dusk, sorry!) is in order.

8_video1 The chrome strip is frustrating afterthought.  Not long enough to reach the grille, the ending point seems arbitrary and…well…cheap.

8_video2Even worse at the tail: it’s the same class of fail seen in the concept-to-production of the third-gen Chrysler Sebring’s hood.

9The lighting cluster looks suitably upscale, though every car maker encrusts corporate logos/easter eggs on lighting pods.

12Step back: a cheap cut line, worthy of the Chrysler 300.  One of this era’s big design sins is making the front fascia into a bumper. Contrasted to making a lower bumper that’s a “shelf of protection” for the fascia due north.  The cut lines between fascia and body go higher, therefore far more visible.

And curb appeal goes down.

13Imagine if the fender flowed down to a point far south of the headlight.  Imagine the uncluttered, expensive look this provides.

Large fenders dipping below the lighting pods is commonplace for Aston Martins, ya know.

13_1Insurance constraints or whining about a dent in a big metal fender are the least of a Rolls Royce owner’s worries. They worry about the SEC, or other First World Problems.

13_2The bumper cut line wouldn’t be visible from this angle if the  bumper started at the slot below the headlights.  The Wraith walk-around experience deserves an uninterrupted fender free fall.

 

14For the love of all that’s holy, the correct cut line is presented as the fake, just a few inches south of the real one! Perhaps the taller bumper/shorter fender was a last-minute addition from the beancounters/lawyers?  

 

15But that’s more than a fake cut line, it’s a light.  Fantastic, even more reason to make the fender/bumper transition at this point.

16Every modern car needs a lower valence with big speed holes, helping visually reduce the bulk associated with the ridiculous height.

17Especially when $300+k ensures no solid castings with fake mesh textures.  Whew!

18The chrome grille lives in a painted shell, with another bizarre choice for the hood cut line. Pushing the cut line forward makes the hood more unwieldly to operate and extra vulnerable in an accident, but again, First World Problems.

18_2The Wraith’s grille shell is an awkward, cetacean tribute to its ancestors. A clumsy integration for modern pedestrian safety standards?

19A better way is to move that hood forward, extending the chrome strip too.  And since First World Problems are ‘fo real son, you just go right ahead and make the hood share the same cut line as the chrome grille.

20Can you visualize the two new proposed cut lines from this angle?

And if pedestrian safety regulations allow for a “shelf-like” bumper, shrink back the fender/headlight area to give a subtle homage to the exposed fenders of pre-war Rollers.  Kinda like the shelf you’ll see at the rear.

21Proper cut lines also mean an unobstructed view of the Wraith’s clever light/sensor assembly.  The chrome ring is a nice touch, but it sorely needs a chrome casing for the light.  It worked for the 2008 Chevy Malibu’s rear marker.

See? First World Problems!

22A timeless wheel design is mandatory on any Roller, these pre-war Bugatti-alike spokes do the trick.

23Branded performance brake calipers have jumped the shark when Rolls Royce does it.

24Rolls Royce’s hallmark self-aligning hubs make any shot a perfect one. And some know-it-all-fulla-crap AutoJourno can’t casually spin them by hand, either!

25The space behind the front wheel is thanks to a liberal “dash-to-axle” ratio.   It’s a perfect place to affix an emblem promoting a history of superior proportioning.

26Let’s marinate on this beauty.

27Like a BMW 7-series, the Wraith’s A-pillar extends deep into the hood: a sad reality of modern car design.
27_1You know what’s coming.

28DLO FAIL!

Yes, that’s a sheet of glass where cheaper cars opt for a solid plastic triangle.  But glass is an acceptable DLO FAIL alternative for cars like the $14,000 Nissan Versa Note…but for $340,000 more? Inexcusable bullshit.

28_1The problem worsens when opening the (excellently suicide-hinged) door.  Redesigning a firewall’s hard points for a Wraith can’t be that resource consuming, considering it lacks door hinges!

28_2Perhaps the classy umbrella demanded a door cut line in a certain place.  Perhaps DLO FAIL met its match: the umbrella conquers all.

28_3Truly a magnificent piece of product design (umbrella), integrated into a sad work of transportation design (firewall).

29Even worse, the door cut line is a whimsical curve worthy of a yacht, forcing your eye to naturally follow the curve up to triangular DLO FAIL.

29_1The Wraith’s side has sculptural elements. Note the steep grade on which the side view mirror bolts to the door.

30There’s a subtle character line that also reduces visual heft.

31The door handle is masterful metalwork: reassuring in touch, packed with modern keyless functionality.

32The extra metal spear not only lengthens the door handle’s appearance,  it houses a fancy LED puddle lamp.

33The spear forces your eyes down, south of the DLO FAIL.

34_alsonotechromeseamThe door’s cut line doesn’t meet the starting point of the quarter window.  Frustrating on the CTS-V coupe, far worse on a vehicle nearly four times more expensive.

NOTE: see the chrome’s break point atop the greenhouse. More on that later.

35Not having the window and door cut line match is beyond frustrating. Suicide Door Lincoln Continental it ain’t.

36Start the cut line there, make whatever changes are necessary south of that for a functional hinge.  Could the revised cut line look much worse?

37The chop-top school of thought is getting very, very old.

39Remember what I made you take note of? This break means the Wraith’s quarter window trim comes from two pieces. Inexcusable considering cheaper luxury cars like the 1993 Lincoln Mark VIII.

(Photo Courtesy: eBay.com)

If this relatively affordable luxury coupe made it with one piece, what’s the Wraith’s excuse?

40The beancounted quarter window trim, bizarre B-pillar cut line and played out chop-top: the Wraith’s greenhouse is like a greatest hits of poor vehicle design from the last decade.

41We expect ostentatiousness, not clumsy and chubby.  The flat-not-fastback roof, misaligned B-pillar, whimsical door cut line that missed the A-pillar by several inches: all sloppy in side profile.

41_1A less swoopy door starting at the beginning of the A-pillar loses the yacht like swage line, but that’s a good thing: it’s too “fast” considering the surroundings.

42The rear window has a false panel (or is it a spoiler?) giving the impression of hatchback functionality.

43The CHMSL in this false panel is a nice touch.

43_1Ditto this roof indentation: perhaps for rain water drainage, but definitely excellent for breaking up an otherwise huge swath of sheet metal.

44Here’s the actual cut line for the trunk, yes a conventional trunk. Perhaps it could use some of the door’s whimsical curvature.
46While the fuel filler door has a respectably located bend matching the body, it’s better seen south of the wheel arch, deeper into the quarter panel.
47Because it’s kinda bland here! Nothing wrong with an uninterrupted panel, but take the “clean design” hit to clean up the wheel arch. Priories!

48No, it’s not a 3rd Gen Hyundai Grandeur/XG350.

48_1The Wraith’s fantastic wheelbase and strong proportioning is marred by a smooshed roofline giving the appearance of a decadent automotive cockroach.

Perhaps this is an XG350 that met a very well-endowed cockroach.

49But there’s no Hyundai’s with a chrome frame this massive, with lighting elements so harmonically layered.  All elements compliment the chrome trim: nothing screams like so many OEM lenses in lesser vehicles trying hard to be cool.

50So the rear gets a proper bumper shelf and the front does not? This transition adds depth, texture and refinement: even if the cut line is unnecessarily north of the bumper shelf.

52A subtle crease in the Wraith’s trunk keeps it from appearing bloated, bubbly.

53The Wraith’s softened contours on the chrome trunk mustache needs the front grille’s sharp drop off for more bite.

54Add some tooth to the chrome’s bends (around the logo, at the drop off to the license plate) and it’d look like a Rolls and less like a Chrysler 300 emulating one.

55The massive rear bumper is another reason the flattened cockroach roof has gotta go.

Or perhaps the bumper needs to taper up (same height by the rear wheel, 1-2 inches higher from this angle) making a thinner and rounder posterior?

56A thinner bumper isn’t happening: Rollers need substance to make presence. This bad ass bumper is brand honest. It’s one of many great landings at a Frank Ghery designed airport.

Thank you for reading, I hope you have a lovely week!

 

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Wanna Wraith? http://www.thetruthaboutcars.com/2013/03/wanna-wraith/ http://www.thetruthaboutcars.com/2013/03/wanna-wraith/#comments Tue, 05 Mar 2013 12:11:02 +0000 http://www.thetruthaboutcars.com/?p=480143   Not to be outdone by the bull from Wolfsburg, BMW’s adopted super-luxury brand, Rolls Royce, offers its “most powerful and dynamic Rolls-Royce in history.” The Wraith, a car “with just a hint of the noir,” as Rolls says in an email. The car looks a little bit like when a Plymouth Barracuda went to […]

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Not to be outdone by the bull from Wolfsburg, BMW’s adopted super-luxury brand, Rolls Royce, offers its “most powerful and dynamic Rolls-Royce in history.” The Wraith, a car “with just a hint of the noir,” as Rolls says in an email.

The car looks a little bit like when a Plymouth Barracuda went to 4th base with a Phantom. It’s the Rolls version of a fastback muscle car. The V12 engine makes 624 bhp and propels the big bruiser from 0-60 mph in 4.4 seconds.

In the gizmo department, the Wraith has a Satellite Aided Transmission (a.k.a., clever, clever SAT:) Via GPS mapping, “the correct gear is always pre-selected for the road terrain ahead.”

In Europe, the car will cost €245K ($320k) – downright approachable, compared to the Wolfsburg bull.

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