Honda Making English Its Official Language by 2020

In its 104-page annual sustainability report, Honda announced it would make English its official language by 2020, requiring all interregional communication be conducted in English. Similarly, English-language proficiency would be a requirement for promotion to management. The new mandate appears on Page 70 of the report.

Despite burying the lede, it’s a seismic change for the Japanese company. According to Automotive News, five years ago then-boss Takanobu Ito said — possibly in Japanese — that making English the official language of Honda was “stupid.” Five years from now, presumably all of Honda’s workforce, which includes more than 200,000 people — nearly three-quarters of it outside of North America — will be speaking the language.

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Question Of The Day: What Do You Want To Be When You Grow Up… Car Wise?

Another day at the office. Like most drones on a Friday afternoon, you’re wasting your time playing on the Internet. Thanks to a mid-level job that requires more presence than productivity.

The smell of slightly burnt coffee and the din of florescent lights is already starting to kill your weekend mojo. This is the time when you usually take a bit of the vodka that’s hidden under the lock and key of a nearby file cabinet, and mix it into whatever drinkable substance strikes your fancy at the soda machine.

You open the drawer and…. huh? Who put some Colt 45 malt liquor in there? Ice cold. Wow.

You pause for a second. Pop it open, and before you know it.

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The Neighbour's Truck

Eric’s a pretty decent bloke. A retired teacher and UK import, he’s been living on our little block since 1968. Always quick with a wave or a clap on the back, he and his wife were first at our door to welcome us into the neighbourhood, gift-basket in hand. Since then, he’s been the consummate gentleman, nodding attentively when I’m describing my plans for the place, never intrusive, respecting our privacy but always politely interested in how we’re doing. The perfect neighbour: Fred Rogers could take lessons.

On the other hand, I wouldn’t care if he was a semi-reformed axe-murderer with a peacock-sanctuary in the backyard and a penchant for three a.m. amateur bagpipe practice – he’s got a pickup truck.

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  • ToolGuy Honda was robbed.
  • ToolGuy "Honey, someone is trying to cross the moat again"
  • Rochester "better than Vinfast" is a pretty low bar.
  • TheMrFreeze That new Ferrari looks nice but other than that, nothing.And VW having to put an air-cooled Beetle in its display to try and make the ID.Buzz look cool makes this classic VW owner sad 😢
  • Wolfwagen Is it me or have auto shows just turned to meh? To me, there isn't much excitement anymore. it's like we have hit a second malaise era. Every new vehicle is some cookie-cutter CUV. No cutting-edge designs. No talk of any great powertrains, or technological achievements. It's sort of expected with the push to EVs but there is no news on that front either. No new battery tech, no new charging tech. Nothing.