Tag: Women

By on June 21, 2016


Now it can be told: About ten years ago, my pal Rodney was an employee at NetJets, a Berkshire Hathaway Company(™). Not for long, however. He was fired for making a very specific suggestion to his female boss. TTAC is a family-friendly site, so the best way I can rephrase what he said would be this: “If you (meaning the boss) were to let me (meaning Rodney) aggressively sodomize you in the company bathroom, not only would you experience a form of pleasure with which you are currently not acquainted, it would also result in a significant change in your management style, for the better, particularly as it relates to me, as you would then experience submissive feelings whenever you spoke to me.”

I should point out that Rodney was speaking from honest experience here, having convinced at least two other women in the corporation to participate in similar activities.

“This time, however, I was the one who got f***ed,” Rodney mournfully confessed to me a few days later. “The worst part is that this put a real crimp in my plans for Obsidian Black.”

“Obsidian Black?” I replied, like I’d been the recent recipient of a traumatic brain injury.

“Obsidian Black,” Rodney clarified.

(Read More…)

By on June 6, 2016

2017 Mercedes-Benz GLC Coupe (Image: Mercedes-Benz USA)

Women play a very large role in the purchase of new vehicles, and automakers are scrambling to tap into the demographic — among them, the staid, dignified and traditionally male-centric Mercedes-Benz.

The German automaker wants to throw off that old image and make itself the top premium car brand for women by 2020, according to Automotive News. (Read More…)

By on August 12, 2015


No-haggle pricing! It’s kind of the zombie of the auto industry. How, you ask? Well:

  • Touching it makes your dealership sick
  • It periodically comes back from the dead
  • The nerd/geek crowd loves to talk about it
  • It doesn’t actually exist

It’s also typically something that’s embraced by losers, whether the “loser” in question is a troubled dealership trying to remake its image after a complete decapitation of the leadership/ownership, a troubled brand trying to differentiate itself (Scion), or a troubled automaker clutching at straws in the face of overwhelming competition (General Motors, with Saturn). But Lexus, the latest brand to give it a shot, doesn’t know the meaning of the word “loser”. Its lineup is bulletproof, both in terms of durability and customer perception. Its dealers are obscenely profitable and generally immune to the worst of the customer-abuse excesses for which mainline Toyota stores are justifiably famous.

So why jump on a strategy that has never, ever worked for any brand that doesn’t own the majority of its retail outlets? Perhaps the answer has something to do with Ellen Pao.

(Read More…)

By on July 15, 2015

Auto Worker at Japanese Honda Factory

Last month, Honda released its annual Sustainability Report outlining the company’s position and direction under its new CEO Takahiro Hachigo.

Outlined on Page 73 of its 104-page report, Honda admits its number of female managers in Japan is quite low.

Well, actually 0.5-percent low.

(Read More…)

By on July 9, 2015

2013 SRT Viper GTS Launch Edition

A recent study by iSeeCars.com shows men prefer brighter, bolder car colors — orange, brown and yellow — compared to women, who preferred more neutral colors such as gold, silver and beige. The study analyzed more than 25 million used cars and 200,000 shoppers.

Orange was the big polarizer for 2014; men were 25 percent more likely to pick that color than women. Last year’s popular picks for men, red and black, fell out of the top three this year in favor of brown and yellow.

Women’s picks of gold, silver and beige may have more to do with the segment in which females traditionally shop. iSeeCars said men’s interest in muscle cars can help explain the palette preferences.

(Read More…)

By on May 5, 2015


Finding jokes about women behind the wheel passé, Audi Ireland recently began a Twitter campaign meant to subvert the sexism.

(Read More…)

By on January 6, 2014

A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem.

(Read More…)

By on August 27, 2012

Isaac Mizrahi’s most notable accomplishment to date might be copping a feel off Scarlett Johannson on live TV. Now, the fashion designed is trying his hand (no pun intended) at automotive marketing.

(Read More…)

By on September 29, 2011

[Editor’s note: I want to be clear that, despite the unconventional, somewhat light-hearted tone of this post, the editors of TTAC take the right to drive very seriously. Sometimes, however, the absurdity of injustice can only be captured with more absurdity]

Najalaa Harriri lives in a sad little world where women are still forced to dress like Halloween ghosts. Besides spending a miserable lifetime as someone else’s property, Ms. Harriri was sentenced to ten lashes for the ultimate sin of driving an automobile in Saudi Arabia (the sentence has since been suspended by the king). I have to wonder about this. Was it a Yugo? A souped up Corolla that did powerslides? A car imported from Zionist occupiers who still give Muslims more rights than the Saudi monarchy?

No to all the above.

She was just drivingA carA machine that offers freedom in ways that infuriate ass sitting mullahs who have nothing better to do than to rarely shower and treat women like obedient sex objects.

On the brighter side of life though,  at least she won’t have to worry about getting stoned.

By on December 11, 2010

While I was working for the German auto industry (and that wasn’t that long ago), I used to call it the last outpost of unabashed male chauvinism. From dealers (where female customers are treated with disdain) to the boardroom (where women serve coffee), the business remains a man’s world. BMW wants to do something about it. Come on, BMW? (Read More…)

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