VW CEO Martin Winterkorn is a superstitious man. He doesn’t want to add a 13th brand to his (or rather Piech’s) large collection. (Coincidentally, 12 is the number of Piech’s children. More or less. Nobody is quite sure,) “There are some who knock on our door. Some really want to come under our roof as they see we’re on a good path strategically. But we are satisfied with the current line-up,” Winterkorn said to Wirtschaftswoche. Specifically questioned about Volvo or (gasp) Daimler, Winterkorn answered: „There are many who would like to snuggle in VW’s cozy bed. Thank you, not interested.” Instead, he’s re-thinking the line-up of his new acquisitions: “I could imagine a smaller Cayenne derivative. Or a Porsche below the Boxster. This is under discussion.”
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Tagged as Bertel Schmitt, Boxster, brands, Cayenne, cozy bed, daimler, electrification, emerging markets, entry model, Germany, hydrogen car, hydrogen cars, kei cars, martin winterkorn, Nano, paris london, racial separation, showrooms, superstitious man, suzuki dealers, synergies, volkswagen einkauf, Winterkorn, wirtschaftswoche
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