The Truth About Cars » wide-track pontiacs http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 24 Apr 2014 14:00:25 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » wide-track pontiacs http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Those Amazing Psychedelic Pontiac Ads by Fitzpatrick and Kaufman http://www.thetruthaboutcars.com/2010/01/those-amazing-psychedelic-pontiac-ads-by-fitzpatrick-and-kaufman/ http://www.thetruthaboutcars.com/2010/01/those-amazing-psychedelic-pontiac-ads-by-fitzpatrick-and-kaufman/#comments Thu, 07 Jan 2010 20:25:16 +0000 http://www.thetruthaboutcars.com/?p=341056 into the wide-track psychedelic sixties with F & K

A good window into someone’s soul is their screen saver/wallpaper. You’re looking at mine. I don’t reveal my innermost secrets everyday; except, of course, all over the pages of my Auto-biography. This ad crystallizes my psychedelic experience as a seven-year old arriving in NYC from Austria on a hot summer night in 1960. You can read it here. But let me just say there really was a 1960 Pontiac parked at the curb as we stumbled out of the International Terminal after our twenty-four hour trip.

welcome to 1960 america

The Grand Prix CC reminded me of all these wonderful Fitzpatrick and Kaufman print ads that graced our optimistic early sixties. They worked as a duo; Art Fitzpatrick rendered the cars, wider than reality by a long shot, and Van Kaufman filled in the backdrops and the happy people. Does this seem like a different world?

FK 1959 pontiac

Wide Track Pontiac’s just got that much wider, as the two master painters took on Pontiac’s new image with a vengeance!

KF 1961-Pontiacconv 800

FK 63pontiacgrandprix

They captured the times perfectly, as long as those times lasted. Their style was still working fairly well onto the middle of the decade, like these GP ads of 1963 and 1965.

FK 1965pontiac_p8-9

By the latter part of the decade, their version of surrealism wasn’t working quite as well anymore, despite the counter-culture’s embrace of a new version. Ads had to become more realistic, so you’ll note that the the exaggerated widths are out by about 1969.

FK 67 firebirdThis ’69 GTO ad even featured snow!

KK 69pontiacgtosnow69gp_2ad1

The FK style petered out about this time; photo-realism and new photography techniques ruled the seventies. But the fact that Pontiac’s golden decade corresponded with the legendary art work of Fitzpatrick and Kaufman is probably no mere coincidence.

]]>
http://www.thetruthaboutcars.com/2010/01/those-amazing-psychedelic-pontiac-ads-by-fitzpatrick-and-kaufman/feed/ 38