By on October 14, 2010

Book Reviewed: Where the Suckers Moon: An Advertising Story, by Randall Rothenberg, New York: Alfred A. Knopf, 1994, 477 pages.

I don’t know what you get out of the current Subaru Legacy ad campaign, but what I get out of it is: “The Subaru Legacy is so banal, and sucks so unrepentantly hard, that we had to put extra crap on an old Kia Optima to create an alternative you wouldn’t automatically prefer.” This is not the first time Subaru has pointed a shotgun at its own feet, nor is it likely to be the last.

Where The Suckers Moon is, primarily, a story about advertising, but along the way we get a true sense of Subaru itself: a company stumbling from failure to failure, forever being rescued by market conditions, outrageously misinformed buyer perception, and completely random factors. It’s simply a company that is too lucky to fail, no matter how hard it tries.

(Read More…)

Recent Comments

  • bking12762: I understand those who think the new Accord has styling that misses the mark. I have an issue with new...
  • VW4motion: Yeah, not the best looking. But it has so many options now, hybrid, off road, and base models. Crv doesn’t...
  • brandloyalty: It has been said that if you have a Chrysler Co. van, a spare transmission is more likely to be needed...
  • brandloyalty: Suv’s have space underneath behind the rear wheels. The only other thing to put there is the gas...
  • Scoutdude: I don’t know that they wouldn’t be in the lead without the Hybrid version as many would have...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States