The Truth About Cars » what is a volvo? http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 19 Oct 2014 11:58:25 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » what is a volvo? http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Volvo Sale: Crown To Out-Bid Geely This Week? http://www.thetruthaboutcars.com/2009/11/volvo-sale-crown-to-out-bid-geely-this-week/ http://www.thetruthaboutcars.com/2009/11/volvo-sale-crown-to-out-bid-geely-this-week/#comments Mon, 23 Nov 2009 14:38:45 +0000 http://www.thetruthaboutcars.com/?p=336457 For weeks now, the only realistic bid for Volvo has has come from the Chinese automaker Geely. They’ve been Fords’ “preferred bidder” for about a month ago, and last week, Geely’s management were in meetings with Volvo’s unions, and with Volvo AB (commercial vehicle company) about the Volvo trademarks – which are owned 50/50 between […]

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Game on! (courtesy:golfinspain.com)

For weeks now, the only realistic bid for Volvo has has come from the Chinese automaker Geely. They’ve been Fords’ “preferred bidder” for about a month ago, and last week, Geely’s management were in meetings with Volvo’s unions, and with Volvo AB (commercial vehicle company) about the Volvo trademarks – which are owned 50/50 between Ford and Volvo AB. At the same time time, Ford seemes to be in no hurry to sell Volvo,  leading many to speculate that Ford was dragging their feet waiting for new and improved offers. We’ve been posting about the two other possible bidders, Consortiums Jakob and Crown earlier, and reports in Swedish media today say that Crown are now ready to make an offer, to be presented this week.

Although no numbers have been confirmed, Geely’s offer are estimated to be between $ 2 and 2,5 billion, and sources within Crown have confirmed that they will exceed that offer. “There is no point in bidding low. You are not going to win anything that way,” the consortium told Dagens Industrie [via Reuters]. Crown, led by former Ford CEO Michel Dingman, and advised by former Volvo CEO Roger Holtback, are – according to their financial plan – 2/3 American and 1/3 Swedish owned.

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What’s Wrong With This Picture: BMW By Volvo Edition http://www.thetruthaboutcars.com/2009/11/whats-wrong-with-this-picture-bmw-by-volvo-edition/ http://www.thetruthaboutcars.com/2009/11/whats-wrong-with-this-picture-bmw-by-volvo-edition/#comments Wed, 11 Nov 2009 19:04:54 +0000 http://www.thetruthaboutcars.com/?p=334993 Customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all. We are convinced that it will be one of the strongest contenders around Volvo CEO Stephen Odell explains in the press release for the new S60 why people who buy 3 Series sedans don’t cross-shop Volvo… and […]

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Seems... familiar

Customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all. We are convinced that it will be one of the strongest contenders around

Volvo CEO Stephen Odell explains in the press release for the new S60 why people who buy 3 Series sedans don’t cross-shop Volvo… and why he wants to expand his brand so that someday they might. But leaving aside the sad fact that every luxury brand wants to build “the new 3 Series,” we’re having a hard time figuring this move out. Considering that Volvo is about to get a Chinese-style upscale overhaul, expect the “dynamic driving properties” part of the “what does Volvo stand for this week” exercise to fall off the radar with haste. And really, Volvo makes a lot more sense as a Euro-tinged, safety-forward alternative to Lexus and (in China) Buick than a BMW wannabe.

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