The Truth About Cars » War On Cars http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 23 Oct 2014 04:02:07 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » War On Cars http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com If They Made A Movie About This, They Could Call It “Wired For Death” http://www.thetruthaboutcars.com/2013/01/if-they-made-a-movie-about-this-they-could-call-it-wired-for-death/ http://www.thetruthaboutcars.com/2013/01/if-they-made-a-movie-about-this-they-could-call-it-wired-for-death/#comments Fri, 25 Jan 2013 14:00:25 +0000 http://www.thetruthaboutcars.com/?p=474472 Many years ago, I was bombing my Zoke-Z1-equipped Klein down a trail in Ohio’s Caesar Creek park when I took a wrong turn and found myself heading towards a farmer’s field. I saw a flash, a glint, in midair fifty feet ahead of me and I jammed both brakes, coming to a heaving halt an […]

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Many years ago, I was bombing my Zoke-Z1-equipped Klein down a trail in Ohio’s Caesar Creek park when I took a wrong turn and found myself heading towards a farmer’s field. I saw a flash, a glint, in midair fifty feet ahead of me and I jammed both brakes, coming to a heaving halt an arm’s length away from a brand-new bit of barbed wire strung across the trail, presumably at the farmer’s property line. It was at about the right elevation to catch me across the chest, but it would have caught a child at the neck.

Lacking a tool with which to cut the hazard down, I twisted up two large branches in the wire so it would be obvious to the less attentive then went on my way, my general contempt for man’s inhumanity to cyclist freshly reinforced. When I quit racing bikes and started focusing on cars, I figured I’d never see anything like that again. It would appear I was wrong.

Stringing barbed wire across roads is now Officially A Thing. It’s damaging PT Cruisers in Michigan. It’s terrifying pensioners in the UK. It’s cutting pedestrians in Pakistan.

The concept of booby-trapping or attacking random motorists is far from new; it’s been around as long as the car itself and will likely remain well into the future — but the nature and frequency of such incidents offers some insight into how motorists are viewed by the general public. The current recession has put a lot of people on foot. If (let’s not kid ourselves… as) that situation continues, it won’t be long before some genuine populist aggression starts to stir, however passively it might manifest itself.

Of course, where there’s a populist will, there’s a capitalist way. Perhaps BMW will bring the “wire-cutter” Roundel into production:

Click here to view the embedded video.

In the meantime — eyes up, and watch the behavior of cars ahead of you. But you’re doing that anyway, right?

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“War On Cars” Watch: GM Bashes Cycling, Apologizes http://www.thetruthaboutcars.com/2011/10/war-on-cars-watch-gm-bashes-cycling-apologizes/ http://www.thetruthaboutcars.com/2011/10/war-on-cars-watch-gm-bashes-cycling-apologizes/#comments Wed, 12 Oct 2011 20:30:44 +0000 http://www.thetruthaboutcars.com/?p=414530 The idea that environmentalists in this country are waging a “War On Cars” has gained some currency within the right wing in recent years, fueled by the Obama Administration’s increased emphasis on public transportation and cycling. Of course, statistically speaking, the car is proving more than capable of defending itself, as sales and ownership levels […]

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The idea that environmentalists in this country are waging a “War On Cars” has gained some currency within the right wing in recent years, fueled by the Obama Administration’s increased emphasis on public transportation and cycling. Of course, statistically speaking, the car is proving more than capable of defending itself, as sales and ownership levels remain improbably robust (in per-capita and per-GDP terms) despite the recent “Carmageddon.” But GM waded into the fray anyway, running the anti-cycling ad seen above in several campus publications (via bikeportland.org), likely in hopes of fighting against the kuruma banare phenomenon that began with Japanese youth abandoning cars and has progressed to a full-blown national love affair with bicycles. But cyclists are a passionate bunch, and GM’s ill-advised ad prompted a torrent of Twitter protests (see for yourself), eventually causing the automaker to apologize and pull the ad.

GM’s Tom Henderson tells the LA Times

The content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody. We have gotten feedback and we are listening and there are changes underway.  They will be taking the bicycle ad out of the rotation…. We respect bikers and many of us here are cyclists.

In other words, this is the ultimate proof that outsourcing ideas to consumers is lazy and ineffective. A good marketer would have instantly seen the problem with this entire ad concept and tossed it (and the Deans Lister who came up with it) as soon as he saw it. There are basically two reasons to bicycle: because you have to or because you want to. Those who have to bicycle can’t afford new cars, while those who want to cycle are going to be alienated by any slight to their passion… especially from a company like GM. In other words, an ad like this is not only ineffective, it exacerbates the nascent antipathy to automobiles among young people.

And make no mistake: automotive ambivalence among young people is growing. As someone who lives in America’s cycling and hipster capital, I can confirm that carlessness is cool… and cycling as a lifestyle choice is even cooler. As I wrote two years ago

Historically, America’s youth have flocked to Automobiles as a tool of personal freedom, an escape pod from the world of adult responsibilities and a way to connect with other young people. Today, these crucial marketing values have been stood on their heads.

If a young person does buy a car, it’s almost always because they need it for their job. Though debt, insurance, maintenance and speeding tickets are the real-life downsides of auto ownership, the crucial issue in the uncooling of cars is the image of car ownership as a a complex of obligations all of which add up to less freedom. The automobile has become a tool for connecting people to their responsibilities, a symbol of debt and talisman of that youth anti-icon, the beaten-down, middle-aged commuter. And what’s less cool than that?

This perception has only increased in recent years, fueled by a cultural “perfect storm” of generational changes. Indeed, today I’m even less optimistic about the car’s cultural relevance than I was when I concluded

America will not stop being the giant, spread-out country in which cars are the major mode of transportation. But the fact that there are nearly as many cars as people in this great land means that the auto industry is ultimately a victim of its own success. Still, if the industry is able to connect with the values that are leading young people away from automobiles, there’s a chance to check this trend.

But it won’t be easy, because young peoples’ expectations of automobiles are actually rising. If automakers are able to offer vehicles which can embody fun, freedom, practicality, efficiency and timeless design, there’s a chance to refocus the youth market’s desire onto automobiles… Recapturing the cool is a major task for the automotive industry, and fighting this perfect storm of cultural changes won’t be easy. This is a marketing, development, design, and technology challenge that makes getting consumers to consider GM look like, well, child’s play.

And yet, ironically, here is GM flaunting its complete ignorance of this crucial cultural dynamic with a single ad. And not for the first time. A 2005 ad that ran in the Vancouver area displayed the same out-of-touch insecurity, bashing public transportation and offering a Chevrolet Cavalier as its alternative.

Despite GM’s recent breathless enthusiasm for marketing to the under-30 “Millenial” set,  these two ads prove that the company’s ability to understand and market to young, car-ambivalent people hasn’t improved in the last six years. If anything, bashing bikes is worse than bashing public transportation because of the immense enthusiasm for cycling and its health and environmental benefits. The fact that a significant number of cyclists choose the two-wheeled lifestyle for political reasons make even a relatively minor slight from a multinational automaker all the more tone-deaf. Rather than mocking cyclists, automakers should be appropriating the bicycle’s cultural appeal with ads showing cars and bicycles coexisting in a youthful lifestyle.

With Millenials on the verge of becoming the majority of the car market, GM needs a massive gut-check if it hopes to have a chance of understanding and addressing the “uncooling” of cars. A potent symbol of the social and economic reality of being a young person today, bicycles are fundamental to that understanding. In fact, I’d argue that bike rank second only to handheld devices as a symbol of youth culture. Cars, meanwhile are dropping off the list, not because of an environmentalist agenda or hostile White House but because of the changing conditions facing young people today. Until the car industry wakes up to that reality, blunders like this one are inevitable, further driving the wedge between the industry and the young people it’s desperate to reach.

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