Redesigning retro is a herculean task. You need to change the vehicle enough to be worth the effort, meanwhile maintaining an iconic retro theme. If you don’t change enough, shoppers won’t see a reason to trade in their old flashback for the new time capsule. Change it too much and you’re left with a caricature. The task is so daunting that few even attempt it. (Just look at the one-hit-wonders: PT Cruiser, HHR, SSR and Thunderbird.) VW on the other hand is different. After all they continued to build and sell the same Beetle with minor tweaks for 65 years straight. If anyone can tweak retro and convince people they need it, it’s VW. Sure enough, 2012 was the best Beetle sales year since 1973. As a chaser to VW’s revived retro-mojo, the Beetle is now offered sans-top and VW tossed us the keys to a brown-on-brown model for a week so we could get our 70s on. Can you dig it?
Tag: VW Bug
Given the way that Beetles have had all their parts swapped over the decades, I’m always reluctant to try to nail down an exact model year of a street-parked example, particularly when it’s a primered-out survivor owned by a guy who spends a lot of time at junkyards. If we are to go by the taillights and hood latch, this car should be a ’68… or it might be a ’64 with a fender swap… or a ’74 pan with a ’68 body. Anyway, the important thing is that it’s an old air-cooled Volkswagen survivor that gets used as a tow vehicle. (Read More…)