For anyone like myself – that is, a car fan who grew up in the 1990s and watched Japan’s sports cars disappear from the American market in one sudden swoop, news that Japan’s once mighty auto industry is being “hollowed out” might come as a shock. The cars that defined my youth – the RX-7s, Supras even the VTEC Honda compacts, are a distant memory. Most of what Japan offers on our shores are aimed at the mainstream, while at home, kei-cars and hybrids dominate the market.
A lot of the criticism leveled at Japan is that their focus on the mainstream market and alternative powertrains is what sparked their auto industry’s current malaise. But this is a superficial and fallacious assumption that supposes that the glut of superb Japanese cars in the 1990s is a baseline for our expectations of what a Japanese auto maker should be building and selling. In fact, it is an aberration that will never occur again.
It’s hard to swallow the fact that the above photograph of me perched on the hood of my father’s Integra GS-R, one of the all-time great Acura products, is now nearly 20 years old. I can’t even remember the last time I saw an Integra on the road. Most of those cars have been crashed, stolen, rusted out or some combination of all three. There is nothing remotely close to the three-door VTEC hatchback in Acura’s lineup right now – and if you ask some people, that’s exactly why Acura is in its current predicament.
TTAC commentator David Holzman writes:
I have a new (to me) ’08 Civic LX 1.8 liter, stick, bought with 35k on the clock. The previous owner was a woman who traded it for a RAV4 I think (I bought the car from a Toyota dealer). I’m guessing partly based on gender stereotypes that she wasn’t availing herself of the high revs to flog a lot of performance out of the car. (Read More…)