Do you remember the last Volvo commercial you saw? Or any Volvo commercial?
If the answer is “no,” you clearly haven’t seen the videos offered up by Volvo Trucks, which somehow manage to make 18-wheelers seem as alluring as a two-seat droptop. By staging stunts that compel viewers to seek out a heavy truck license, the company’s online videos have given the truck maker a strong media presence and plenty of word of mouth.
It’s too bad that Volvo Cars (long since snatched from under the Volvo Group corporate umbrella) can’t do the same thing. (Read More…)
Audi was in the market for a new technical development chief after losing the last two to Volkswagen’s emissions-cheating scandal. This time around it wisely decided to shop outside of the company store, poaching top Volvo R&D chief Peter Mertens.
The automaker has high hopes for its growing crop of Swedish-sourced talent.
Toyota’s going to market the new Prius Prime with laser-like precision. Is it because they want to embrace cutting-edge advertising methods, or is it because they don’t see it as a vehicle with particularly broad appeal?
That, BMW thinks it might want to keep an unpopular model around for another generation, Volvo issues a voluntary recall on seat belts, and Toyota and Nissan agree that their prospects have looked better in North America… after the break!
It should come as no surprise that some of the most iconic automobile designs have interesting associations in their geneses. Where those associations come from, though, can sometimes be surprising, as companies leapfrog the globe trying to find the talent, technical expertise, and productive capacity to build a new or unique model.
These stories seem to pop up more often when there’s a shift in a company’s priorities or an attempted to redefine its direction or mission. Large organizations can be slow to adjust to these changes, and so often these major manufacturers turned to small teams to produce what have often become standout models from already legendary lineups.
Often, but not always, as we see in this montage of odd couples.
Ford is offering a new turnkey GT4 series racecar, meaning ‘Stang owners can now race on a track instead of just strip mall parking lots.
That, Volvo is moving S90 production east, a Texas woman is suing Honda and Takata for almost fatally spraying her with bits of her own car, and Mopar is letting you refresh old cars with new Hemis with a lot less hassle… after the break!
First it was Hyundai flinging special discounts in the direction of imminently carless Volkswagen diesel owners. Now Volvo has added its name to the list of automakers attempting to woo this unique crop of vehicular nomads.
The approval of Volkswagen’s massive settlement deal with U.S. owners and environmental regulators on Tuesday is apparently a sales opportunity not to be missed, but Volvo is approaching it from a different direction than Hyundai. (Read More…)
New car brands don’t come around every day, and when they do, they never launch with a real, honest-to-God, physical car at the ready. I should say “almost never,” as Chinese automaker Geely’s collaboration with Volvo has already yielded automotive fruit.
That comes as a relief after the company told us to “think beyond the car.” Sure, Lynk & Co’s marketing hype is still omnipresent, but now there is something tangible to attach it to. (Read More…)
If you were to take a moment to ponder the death of the wagon in America and had to put a timeline on when it all started, quite a few people would wager it arrived in the 1990s. That timeline makes a lot of sense, since that’s when the SUV craze really started to take off. But there isn’t a specific date when it all came crashing down, and that’s frustrating as a historian.
We can nail down the end of the Roman Empire to the year that Odoacer overthrew Romulus Augustus (476, if you were concerned), but there was never an “okay, no more wagons starting now” moment in our country.
With that in mind, let’s take a look at some of the highlights of the longroof market in the Naughts.
What a difference a lift makes.
Always the purveyors of something different, Sweden’s Volvo Car Corporation has officially lifted the veil on its newest product — a lifted, all-terrain version of its elegant V90 wagon.
Just don’t call it a crossover. It’s a Cross Country. (Read More…)
Volvo is determined to make a splash in the U.S. small car market when the next-generation 40-series cars arrive, and it’s already laying the groundwork.
The Swedish automaker filed a trademark application for the V40 name on August 31, paving the way for a five-door hatch that will ride atop the company’s new compact modular architecture (CMA). (Read More…)