We said the new Volvo XC90 would need to sell very well. It is, in fact, selling well. And given the sharp declines Volvo is reporting with every other model, we may have understated the need.
Globally, Volvo reported an all-time record number of sales in calendar year 2015. In the United States, however, even with the second-generation XC90 displaying signs of recovery, Volvo sales in 2015 were half the total achieved by Volvo 11 years earlier.
But in early 2016, Volvo’s big new SUV isn’t simply “displaying signs of recovery.”
Nearly half of all Volvos sold in America in the first-quarter of 2016 were XC90s. (Read More…)