We’re finally beginning to see the impact a new SUV can have in Volvo showrooms.
The second-generation XC90 posted a 209% year-over-year increase to 1,176 U.S. sales in July 2015. That equalled 796 more sales this July than last and the highest monthly total for the XC90 since December 2010.
So is Volvo back? Well, not quite. Not yet.
Because the auto market is so seasonal, year-over-year change is a valid figure to consider, but it’s less useful when the previous year in the year-over-year comparison was the 13th year in the model’s lifespan. XC90 sales in July 2014, for instance, were 88% lower than in July 2004. (Read More…)
Volvo seems to be on the long road to recovery. Although sales have continued to slip in the USA, the numbers were up worldwide last year. In an interesting twist, 2014 was also the first year more Volvos were sold in China than North America. That could be cause-and-effect since Volvo had been more focused on their European-only new compact sedan and wagon. 2016 finally showers some Swedish love on America with a complete redesign of the XC90, the SUV originally designed for us. Because China is now a bigger market than we are, this XC90 isn’t just for us, but for China and the growing number of big crossovers clogging up Europe as well.
We’re still a few months away from seeing the first new XC90s at Volvo dealers in North America and many more months away from discovering whether it can rescue the brand’s fortunes on this side of the Atlantic.
Like an overdue baby who doesn’t want to leave his mother’s womb for this cruel, cold, callous world, the XC90 must be planning to dig in its heels (or wheels?) as stevedores attempt to drive it off Swedish docks onto North America-bound ships. Surely Volvo’s newest three-row crossover can’t be looking forward to joining a family of progressively more disappointing vehicles.
Setting aside the fact that Volvo Canada didn’t sell a single S80 in November 2014 – that’s just plain embarrassing – the U.S. situation last month was especially poor. See, it’s not just the age of the outgoing XC90 that’s been bringing down Volvo sales. The brand’s other models, almost without exception, are selling at a far slower rate this year than last year even as the U.S. auto industry expands at a healthy 5.5% clip. (Read More…)
A report in Canada’s The Globe and Mail claims that Volvo is withdrawing from all but three major world auto shows – Detroit, Paris and one unnamed auto show in Asia – as part of a new marketing strategy.
Volvo hasn’t been particularly discreet about the next XC90. Plenty of spy photos have been taken of the car undergoing winter testing in Scandinavia and hot weather testing out in the American southwest, though I don’t believe that this exact combination of swirly camo wrap and plastic cladding has been seen before. From the Arizona plates on the car it was likely used for desert testing as well. The Volvo engineers testing the mule for radio frequency interference weren’t going out of their way to hide what they were doing either. (Read More…)
If you like your Volvo XC90, you can keep it – as long as you live in China.
Photos of the Volvo XC90 have leaked ahead of the car’s official debut next month.
Unless the beautiful details that have been gradually released over the last few months add up to less than the sum of our parts, it appears as though the second-generation Volvo XC90 will be an impressive machine on which to lay eyes.
As mentioned on TTAC earlier today, the new XC90 will be unveiled on August 25. Its screen orientation will be flipped in Tesla-like portrait fashion. It will be fast. The XC90’s shifter is made by Orrefors Crystal. It will possess a host of one-step-farther safety features. It will, for at least a moment or a day or a week, be a headline-grabbing car.
And surely there will be more American SUV buyers opting for the new XC90 than there have been American SUV buyers opting for the old XC90 over the last few years. (Read More…)
Volvo’s newest SUV, the 2015 XC90, will have a wide range of powertrain options, including a a twin-charged 4-cylinder engine making 400 horsepower, with fewer CO2 emissions than a Toyota Prius.
I recently saw some teaser images of an all-new, fully-redesigned Volvo XC90. You may have seen them too. If you did, your reaction was probably fairly mild. Maybe you yawned and drank some coffee. Maybe you resumed scratching yourself just out of view of your boss. But me? I was consumed with pure horror.
Before we cover the reasons behind this, let’s back up a bit.