When the 2013 model came around, Volt owners were faced with a new and improved feature: Longer charge time. In self-help groups on the Internet, the culprit was quickly found: GM had reduced the default circuit load of the charger from 12 Ampere to 8 Ampere. Then, a low intensity war on the message boards ensued, and is still rages on. Here the latest dispatches from the front: (Read More…)
The latest from USA Today suggests now is a good time to buy a Chevy Volt, if that’s what you really want. I checked in with former(?) TTAC scribe Captain Mike Solo, currently helping someone lease a Volt, and he says about the same: lease for $270 a month, with $1500 down. Which includes the government tax credit built into the residual…probably. So what does this all mean? (Read More…)
“The estimate of the current loss per unit for each Volt sold is grossly wrong,” GM says as a retort to the Reuters story that GM loses around $49,000 on every Volt. GM says that “it allocates Volt development costs across lifetime volume, not across the current number of Volts sold.” TTAC commenters that rushed to the aid of the beleaguered company suggested the same. Oddly enough, GM passed on a much stronger argument that would have turned the Volt into a money machine. If not immediately, then much earlier than suggested by Reuters. (Read More…)
GM loses around $49,000 on each Volt it builds says Reuters. GM sold a record 2,831 Volts in August, but that may “have pushed that loss even higher. There are some Americans paying just $5,050 to drive around for two years in a vehicle that cost as much as $89,000 to produce,” says Reuters after a deep data dive into the elusive profitability of GM’s green halo car. (Read More…)
You can see this ad. Television viewers in the UK can’t. The Chevrolet Volt is sold in the UK as the Vauxhall Ampera, and its ad has been banned by the UK Advertising Standards Authority. It says the ad is misleading. The ad claims a 360-mile range. GM is a serial offender when it comes to alternate realities, and this ad is the latest installment. (Read More…)
While on the Infiniti JX launch event, I met a gentleman who now works with Nissan. He had a number of interesting stories about his tenure at GM, and what it was like to work on the EV1 program, as well as the technology that he swears was the forerunner to the Chevrolet Volt.
Two years after the Volkswagen Golf was launched, it received a fuel sipping diesel in 1976. I presented the launch campaign in Wolfsburg, and the ground shook. It wasn’t because of my campaign. It was because of the body stamping presses. The offices of the Zentrale Absatzförderung, VW’s advertising department, were two floors above. (Read More…)
Since the early days of the Volt, the folks at GM loved to compare the car to putting a man on the moon. That analogy wasn’t without its problems. The moon program did cost more than three times its original budget of $7 billion, all it produced was a few rocks, and it ran out of money before it could get going in earnest. 40 years after Eugene Cernan and Apollo 17, the moon has remained untouched by human feet. But what the heck, GM loves the symbolism. To death. (Read More…)