The Chevrolet Volt may be the most maligned and least understood car on the market. After a week of strange questions and bipolar reactions to GM’s plug-in hybrid, I came to a conclusion. GM’s marketing of the Volt stinks. By calling the Volt an “Electric Vehicle (EV) with a range extender,” a huge segment of the population can’t get past “Electric” and immediately cross the Volt off their list. There is also [strangely] a segment of the population that says, “that’s great but I want a hybrid.” Guess what? The Volt is a hybrid.
TTAC writers will stoop to any trick to get access to cars. This may be my last post at TTAC because I bribed my way into the ELR and may be removed for ethics violations (a Diet Pepsi was involved.) Fresh off its début in Detroit the ELR may be old news, but since none of the TTAC staff had seen one in the metal, I knew my duty.
In 2005, ABC News Polls claimed the average daily commute in America was 16 miles, a number borne out in our own Facebook poll. If you have a commute like that and want an EV for commuting and a hybrid for road tripping, you’re the target demographic for a plug-in hybrid. Since I’m not a trust fund baby, and neither are most of TTAC’s readers, I’m going to forget about the Karma while we dive deep into Ford’s first (and interestingly spelled) Energi.
In late 2011, photos of melted and damaged Volt charging cords appeared on the internet. GM initially blamed wiring problems in the electrical outlets, eventually, the company announced that they would replace all the 120V chargers in all 2011 and some 2012 models with a new unit. About 9,500 charging units were replaced.
When the 2013 model came around, Volt owners were faced with a new and improved feature: Longer charge time. In self-help groups on the Internet, the culprit was quickly found: GM had reduced the default circuit load of the charger from 12 Ampere to 8 Ampere. Then, a low intensity war on the message boards ensued, and is still rages on. Here the latest dispatches from the front:
The latest from USA Today suggests now is a good time to buy a Chevy Volt, if that’s what you really want. I checked in with former(?) TTAC scribe Captain Mike Solo, currently helping someone lease a Volt, and he says about the same: lease for $270 a month, with $1500 down. Which includes the government tax credit built into the residual…probably. So what does this all mean? (Read More…)
Five years ago, Chris Matthews said on MSNBC: “Well, The Washington Post is not the liberal newspaper it was.” Today, the Post finally will be condemned as part of the massive right wing conspiracy. In a brutal op-ed, signed by the full WaPo Editorial Board, the paper kills and buries the Volt. Basically, says the WaPo, we have been fooled: (Read More…)
“The estimate of the current loss per unit for each Volt sold is grossly wrong,” GM says as a retort to the Reuters story that GM loses around $49,000 on every Volt. GM says that “it allocates Volt development costs across lifetime volume, not across the current number of Volts sold.” TTAC commenters that rushed to the aid of the beleaguered company suggested the same. Oddly enough, GM passed on a much stronger argument that would have turned the Volt into a money machine. If not immediately, then much earlier than suggested by Reuters. (Read More…)
GM loses around $49,000 on each Volt it builds says Reuters. GM sold a record 2,831 Volts in August, but that may “have pushed that loss even higher. There are some Americans paying just $5,050 to drive around for two years in a vehicle that cost as much as $89,000 to produce,” says Reuters after a deep data dive into the elusive profitability of GM’s green halo car. (Read More…)
You can see this ad. Television viewers in the UK can’t. The Chevrolet Volt is sold in the UK as the Vauxhall Ampera, and its ad has been banned by the UK Advertising Standards Authority. It says the ad is misleading. The ad claims a 360-mile range. GM is a serial offender when it comes to alternate realities, and this ad is the latest installment. (Read More…)
Two years after the Volkswagen Golf was launched, it received a fuel sipping diesel in 1976. I presented the launch campaign in Wolfsburg, and the ground shook. It wasn’t because of my campaign. It was because of the body stamping presses. The offices of the Zentrale Absatzförderung, VW’s advertising department, were two floors above. (Read More…)