Tag: Volkswagen

By on September 1, 2017

2018 Volkswagen Atlas - Image: VolkswagenIn 2009, during the depths of a global financial crisis the likes of which generations had never seen, Volkswagen of America set forth on a nine-year plan that would more than triple sales to 800,000 units in 2018.

Stuff happened. A crisis (or two) got in the way. An overly Americanized product lineup lacking in utility vehicles underachieved. Volkswagen lost its right to sell diesel models in America. Volkswagen will struggle to sell 400,000 new vehicles in the United States in 2018.

Although at first it seemed possible — Volkswagen sales grew far faster than the market as a whole exiting the recession — the 800,000-unit sales goal has long since been abandoned. By 2014, before the diesel emissions scandal even broke, now-departed Volkswagen of America CEO Michael Horn was questioning the timing of the 800,000-sales goal.

As the summer of 2017 approaches a close, however, Volkswagen’s global boss Herbert Diess has a new, seemingly unrealistic goal for the brand’s U.S. operations, Bloomberg reports. With a stronger SUV lineup, Volkswagen wants to grow its U.S. market share to 5 percent in 2020.

Volkswagen’s market share in 2017? Less than 2 percent. (Read More…)

By on September 1, 2017

2018 Volkswagen Tiguan Habanero Orange - Image: © Timothy CainIt took Volkswagen forever. But finally, in 2008, more than a decade after the compact SUV craze began, the first-generation Tiguan landed on U.S. shores. The Tiguan was more premium-priced than it deserved to be and smaller than it needed to be, but with a potent powerplant and fun-loving on-road behavior, those who could afford it and fit in it were happy.

It took Volkswagen forever. But finally, in the summer of 2017, nearly a decade after the first Tiguan arrived and eventually watched the release of two new Honda CR-Vs, two new Hyundai Tucsons, countless rival redesigns, and a bevy of new competitors, the second-generation Tiguan landed on U.S. shores.

The 2018 Volkswagen Tiguan is now competitively priced. It’s properly sized — marginally larger than many rivals rather than distinctly smaller. This time, however, because of extra weight and an intransigent powertrain, the Tiguan doesn’t feel quite so punchy off the line. And in place of a dynamic repertoire vaguely reminiscent of an Mk5 Golf GTI — lively steering, quick turn-in, grippy cornering — the 2018 Tiguan is comfort-focused, keen on absorbing and mollifying and coddling.

Bigger, more comfortable, and arguably more attractive? The 2018 Volkswagen Tiguan finally sounds like a Tiguan American crossover buyers might actually want. (Read More…)

By on August 31, 2017

2016 Volkswagen Golf R - Image: VW

Unlike Mercedes-AMG, Volkswagen’s R performance division isn’t much of a sub-brand. While the VW Golf R remains the industry’s quintessential hot hatch, there’s no shortage of rivals ready and willing to usurp its position as a segment leader. Also, one model does not a sub-brand make.

Down the road from VW’s Wolfsburg, Germany, headquarters, the executives in Stuttgart can’t AMG-ify Mercedes-Benz products fast enough. SUVs, “coupe” variants of SUVs, sedans, and legit coupes are all going under the knife, emerging with taut suspension, improved driving dynamics, and an all-important shot of horsepower — traditionally in “strong” and “extra strong” doses. Not only does it improve an automaker’s image, it also helps sell high-profit utility vehicles.

Volkswagen requires some of Mercedes-AMG’s medicine. Now, according to a recent report, it may have the cure it’s looking for. (Read More…)

By on August 29, 2017

Der neue Volkswagen T-Roc - Image: VolkswagenNot only is Volkswagen’s recently unveiled T-Roc subcompact crossover destined to avoid U.S. shores, Volkswagen’s Canadian dealers won’t be offering the T-Roc, either.

Revealed last week, we had always assumed the T-Roc was the logical next step for a Volkswagen brand that had suffered long and hard from a limited, delayed, premium SUV strategy in North America.

But it turns out Volkswagen of America will skip the T-Roc, likely in favor of a different small utility vehicle. So we asked Volkswagen Canada whether the T-Roc would arrive for the 2018 model year, the 2019 model year, or never at all.

Volkswagen’s response is the third option. “At least for now,” company spokesperson Thomas Tetzlaff tells TTAC.

Surely small-car-loving Canada — where the Honda Civic has been Canada’s top-selling car for 19 consecutive years and subcompact cars hold 19 percent more market share than they do in the U.S. — wants another subcompact crossover? Nah, not so much. Like Americans, Canadians haven’t fully latched onto the subcompact crossover, either. Not yet. (Read More…)

By on August 28, 2017

Der neue Volkswagen T-Roc - Image: VolkswagenVolkswagen is perpetually late to the SUV party. That much we knew already. The Volkswagen Touareg came late, and was improperly positioned. The Volkswagen Tiguan was much later, and it too was overpriced and undersized. The Volkswagen Atlas, the brand’s first three-row crossover, only arrived in America this spring.

The Volkswagen T-Roc was clearly not the first guest to arrive, either. The Nissan Juke, Mini Countryman, Subaru Crosstrek, Buick Encore, Chevrolet Trax, Jeep Renegade, Fiat 500X, Honda HR-V, and Mazda CX-3 have been collecting U.S. sales for years. But it’s not as though Volkswagen was the only major automaker late to the party. Ford’s EcoSport still isn’t here, the Hyundai Kona and Kia Stonic were unveiled only recently, and Toyota’s C-HR is a fresh release that lacks an all-wheel-drive option.

But the Volkswagen T-Roc, revealed last week, will be more than just late to the party. In the United States, the Volkswagen T-Roc has returned its invitation by ticking the wrong box. Regret to decline.

Volkswagen of America has confirmed to TTAC that the Volkswagen T-Roc will not come to the United States, probably not ever. (Read More…)

By on August 25, 2017

VW logo, Image: Volkswagen

A former Volkswagen engineer who helped federal investigators after being linked to the diesel emissions scandal will cool his heels in an American prison.

U.S. District Court Judge Sean Cox sentenced James Liang, 63, to a 40-month term today, tacking on a $200,000 fine for his involvement in the automaker’s diesel deception. Liang is the first Volkswagen employee prosecuted for having a role in the conspiracy. (Read More…)

By on August 25, 2017

Martin Winterkorn, Image: Volkswagen AG [CC BY 3.0]/Wikimedia Commons

German media is reporting that former Volkswagen CEO Martin Winterkorn, who resigned shortly after the diesel emissions scandal erupted in September 2015, was informed about the company’s emissions cheating in late July of that year — a month before the automaker claims its executive board learned of the issue.

Several media outlets are reporting that a former senior VW quality officer told Winterkorn on July 27, 2015 that the company “cheated,” Reuters reports. (Read More…)

By on August 25, 2017

2017 Volkswagen Amarok, Image: Volkswagen

Fiat Chrysler Automobiles, the manufacturer currently at the center of rampant speculation over a possible Chinese buyout and a spin-off of its Italian luxury brands, is reportedly in early talks with Volkswagen over the joint production of certain light utility vehicles.

Volkswagen, which has made crystal clear it wants nothing to do with a merger, might have products the Italian-American automaker could find beneficial. Despite the awkward back-and-forth between FCA CEO Sergio Marchionne and VW Group chief Matthias Müller earlier this year, the German automaker didn’t rule out discussions with FCA.

According to a source close to the issue, the discussions include future versions of VW’s small commercial van and, interestingly, a midsize pickup truck. (Read More…)

By on August 23, 2017

Volkswagen T-Roc

Opening with a query as to whether or not the audience was, “Ready to Roc” or not, Volkswagen showcased the production version of the T-Roc today in Italy. However, the model that arrived on stage didn’t quite resemble the compact crossover concept vehicle we’ve grown accustomed to.

While shorter in appearance than a traditional baby SUV, the T-Roc isn’t the coupe-adjacent vehicle we were led to believe it might be. True to form, VW played it safe.

There are some notable exceptions, however. The bi-color design allows the roofline to be mismatched with the bodywork and the interior has some fun color options — both in its lighting and trim. But it lacks the swept-back roofline and lowered stance of the prototype. The upside to this is superior interior volume and more traditional SUV characteristics that the public will be less likely to shy away from. Volkswagen wants volume, after all.  (Read More…)

By on August 21, 2017

vw logo volkswagen passat

Financial analysts and industry experts have been expecting Volkswagen to begin selling assets to help cope with the cost of its diesel emissions cheating scandal. The penalty for its deception may have already reached $24.2 billion, and German lawsuits could tack on another $8 billion.

However, Europe’s largest automaker says it’s not interested in selling off properties to recoup losses associated with the scandal. It has another plan to rake in the cash. (Read More…)

By on August 20, 2017

I.D. Buzz Concept Volkswagen Microbus

Volkswagen is bringing back one of America’s iconic and beloved vehicles, the microbus, as fully-electric van. Made official over the weekend, VW’s announcement indicated a production version of the horrendously named I.D. Buzz Concept would appear in North America, Europe, and China for 2022.

Showcased earlier this year at the Detroit Auto Show, the vehicle is an unabashed nostalgia-machine with enough modern features to keep itself contemporary and betray some of its retro charm. But didn’t we already do this over a decade ago? Immediately after the new millennium, it seemed like most automakers had something on offer to satiate Baby Boomers’ lust for the past. The Chrysler PT Cruiser, Ford Thunderbird, Ford Mustang, Dodge Challenger, Plymouth Prowler, Mini Cooper, Chevrolet HHR, Chevy SSR, and even VW’s own New Beetle all arrived as part of this slightly awkward push to bring back the glory days of the those enjoying their youths in ’60s and ’70s.

The forthcoming Volkswagen van may, if you’ll excuse the terrible pun, have already missed the Microbus. While the vehicle possesses a charm that supersedes age, it might have been more welcome fifteen years ago. Boomers, who would be the most likely to purchase such a vehicle, are getting older — perhaps too old to want something like this. But maybe they’re not the market the German automaker is going for.  (Read More…)

By on August 18, 2017

2017 Volkswagen Tiguan Limited - Image: VolkswagenThe old new Volkswagen Tiguan will cost $3,350 less than the new new 2018 Volkswagen Tiguan.

Known now as the Tiguan Limited, a basic 2017 model rides on 16-inch steel wheels with no cargo cover, front-wheel drive, and the premium-fuel-swilling 200-horsepower 2.0-liter turbo four-cylinder.

Priced from $22,895 including a $900 destination charge, the 2017 Volkswagen Tiguan Limited undercuts the second-generation Tiguan by $3,350 and the non-Limited 2017 Tiguan by $2,965. (Read More…)

By on August 18, 2017

2017 Volkswagen Passat - Image: VolkswagenVolkswagen of America confirmed last evening via email the alteration of the Passat and Beetle engine lineups for the 2018 model year.

In examining updated EPA mpg figures for the 2018 model year — as one does — we noticed a curious change. The 2018 Volkswagen Beetle Dune achieves slightly better highway fuel economy, 34 mpg, than the non-Dune 33-mpg 2018 Volkswagen Beetle.

By the by, after posing a handful of questions to Volkswagen of America spokesperson Mark Gillies, TTAC learned that the 1.8-liter turbocharged four-cylinder that served as the base engine in the Volkswagen Passat and Volkswagen Beetle from 2014-2017 is out. It gives way in the 2018 Passat and Beetle to the second-generation Tiguan’s EA888 Gen3B 2.0-liter turbocharged four-cylinder.

The result? Better fuel economy and more torque. (Read More…)

By on August 17, 2017

2018 Volkswagen Tiguan - Image: VolkswagenThe Nissan Juke and Mini Countryman arrived in the United States in 2010. The Subaru Crosstrek appeared two years later.

Buick’s Encore appeared at U.S. dealers in 2013; its Chevrolet Trax partner the following year. 2015 saw the arrival of the Fiat 500X, Jeep Renegade, Honda HR-V, and Mazda CX-3. The (FWD-only) Toyota C-HR landed in April 2017. The Hyundai Kona was unveiled in June 2017 and will show up in U.S. Hyundai stores this coming winter.

And on August 23, 2017, Volkswagen will unveil the T-Roc, which isn’t likely to go on sale in the United States until 2019. That’s nine years late.

Will the T-Roc’s tardiness cause the subcompact Volkswagen crossover to suffer the marketplace consequences just as its overdue siblings always have? (Read More…)

By on August 15, 2017

merkel

After a lot of back and forth on citywide diesel bans and loads of corporate scandal, the German automotive industry has taken a public beating. However, with a few politicians still left in its corner, it’s managed to avoid some of Europe’s anti-combustion wrath. Proposed diesel bans haven’t yet come into effect, but there remains a strong contingent to force change with Chancellor Angela Merkel suddenly taking a greener stance as an election looms.

There’s no shortage of controversy surrounding Europe’s automotive industry, and much of it surrounds environmental issues. The public solution is to move away from fossil fuels and promote electric vehicles through regulatory action within the next few decades — an idea Merkel now openly supports.

“I don’t want to name an exact year,” she said in a recent interview with SUPERillu. But she also believes Britain and France’s plans to phase out internal-combustion cars by 2040 is “the right approach.” (Read More…)

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