Thanks to our Question of the Day series, we’ve had a myriad of discussions here lately about manufacturers who have “lost their way” and whatnot as of late. My contention is that every large-scale manufacturer on the market today does things exceptionally well—the market is too competitive for them not to. Any OEM that doesn’t have a claim to at least one niche is doomed to failure (cue the BAILOUT discussions). However, each company also has some things that they do badly—and some have things at which they are complete failures.
In preparation for this week’s New York International Auto Show, let’s take a look at what each player in the market does very well, does moderately well, and, frankly, doesn’t do well at all. This first installment will focus on the smaller volume competitors.