Rumors of the Volkswagen Beetle’s demise are either greatly exaggerated, or right on point. The Model languishes on the low end of the sales scale, hamstrung by a retro design that shuns updates and the public’s dwindling enthusiasm for compact cars.
Still, there exists fans of the model, even inside the scandal-shaken and SUV-fixated company. No one loves the Beetle more than VW design head Klaus Bischoff, who claims the model is his favorite in all Volkswagendom (um, have you seen the Atlas, Klaus?). So great is his love for the Beetle that Bischoff is urging VW to spare the model the axe and stimulate interest through a new method of propulsion.
A report suggests that top brass might be listening. (Read More…)