In Part One, we looked at Adolf Rosenberger’s success as a businessman and racer, his seminal role in the creation of Auto Union, and his vital role in the founding of Dr. Ferdinand Porsche’s design agency in 1931. We also reviewed how increased persecution of Jews in Germany after Adolf Hitler took power in 1933 led to Rosenberger’s 1935 arrest by the Gestapo, his subsequent release (no thanks to the Porsches), and his leaving Germany for good in 1935.
In Part Two, we’ll look at Rosenberger’s life after Porsche.
In 1936, Rosenberger first visited the United States and eventually emigrated there, changing his name to Alan Arthur Robert. He tried his luck looking for work in the auto industry in Detroit, but moved to California after failing to find opportunity in the Motor City.
They’re on a little break right now, but Volkswagen plans to saunter back to America’s door, flowers and chocolates in hand.
As the diesel emissions scandal plods along to its buyback conclusion, the automaker plans to woo U.S. buyers with desirable products and a less confusing brand strategy, Automotive News reports.
Volkswagen brand chief Herbert Diess told reporters in Germany last week that the U.S. was still a target market primed for growth, but first the company must convince those buyers that it has changed its ways, and that it’s ready for commitment. (Read More…)
The automotive media slobbered over the redesigned 2015 Volkswagen GTI sporty hatchback ever since its introduction two years ago. I put 13,500 miles on mine over the past year and I agree that it is one of the great all-around fun cars available today.
I just went through the process of selling it, and that is when the real fun began. (Read More…)
Diesel? What’s that?
Volkswagen is embracing a far less controversial type of fuel with its new 1.5-liter TSI engine, unveiled yesterday at the Vienna Motor Symposium.
The ultra-efficient four-cylinder uses variable turbine geometry (VTG) in its turbocharger to generate peak torque at a low 1,300 rpm, then maintain a flat torque curve until about 4,500 rpm. This leads to fuel economy gains and a better driving experience. (Read More…)
Rival automakers salivating at the thought of snapping up a castoff from Volkswagen’s brand portfolio will have to sit and wait.
Amid grim fourth-quarter financial data and ongoing expenses linked to the diesel emissions scandal, the company is standing by its assets, but admits they might have to jettison some if unexpected expenses crop up. (Read More…)
If you want your nefarious plan to stay on the down low, try not to make a PowerPoint presentation on it.
That’s an obvious takeaway from the New York Times report that details a bombshell discovery made by investigators probing documents and laptops related to Volkswagen’s diesel emissions scandal. (Read More…)
It just posted its largest loss ever and is up to its eyebrows in scandal-related expenses, so what’s an automaker to do when the hands come out asking for more?
That’s the situation in Wolfsburg, Germany, where the scandal-rocked Volkswagen and its workers’ labor union find themselves engaged in an uncomfortable dance, according to Automotive News Europe.
The union, IG Metall, says the automaker’s diesel emissions scandal is no excuse for holding back raises to its 120,000 staff members, and Volkswagen says, “What? Sorry, can’t hear you — we’re driving into a tunnel…call back later.” (Read More…)
After Volkswagen announced last week that it would cut dividends by 97 percent due to the financial fallout of the diesel emissions scandal, there’s a ray of light for those who have shares in the company’s owner.
Porsche Automobil Holding SE, the investment vehicle of Volkswagen AG’s ultra-wealthy owner family, said it will front the cash to allow shareholders a bigger return, according to Bloomberg. (Read More…)
Will Volkswagen TDI owners who opt for a buyback be soured on the brand, or can they be lured into a new model?
It’s a big question for dealers, who could stand to benefit from the dealership traffic they’ll see when Volkswagen’s buyback program gets up and running later this year. (Read More…)
Volkswagen unveiled a full-size SUV concept vehicle in Beijing that looks awfully production ready.
The T-Prime Concept GTE introduced at that city’s annual motor show previews the design direction of Volkswagen’s future SUV, revealing an emphasis on elegance and sportiness.
Last week, Volkswagen teased a photo of the concept alongside a list of specifications, leading us to speculate that the vehicle could become a future Touareg. Now, the automaker claims it will offer a vehicle similar to the concept as a new entry in an expanded SUV lineup. (Read More…)