SUV sales are exploding in the United States. It doesn’t just seem as though the quality, origins, price, power, credibility, and style of a utility vehicle matter not one whit — it really doesn’t.
Critically panned and antiquated SUVs such as the Jeep Compass and Jeep Patriot are selling better than ever. The original Audi Q5, on sale since 2009, is on track for its seventh consecutive year of growth. Sports car builder Porsche now produces 60 percent of its U.S. sales with the Macan and Cayenne. The Buick Encore, a questionable Chevrolet Sonic-based subcompact crossover, is easily Buick’s best-selling model. Sales of the Ford Explorer are on track to rise to a 12-year high.
Easy peasy. Build it and they will come. Too small? No problem. Too big? Not an issue. Too ugly? More power to you. Impractical? Ignore the U in SUV; it won’t hold you back.
It’s therefore a great time for Volkswagen to finally release an SUV in the heart of the market.