By on August 31, 2014


The car-based small pickup market was launched in Brazil by Fiat during the 1980s. Taking a 147 as its base, the Italians cut out the back seats, added a bed, beefed up the suspension and called it good. The market deemed it so, and soon, there was a whole new segment gracing Brazil’s roads, with Fiat’s Strada dominating the segment. Since that time, nearly every challenger has been vanquished by the Strada’s unquestionable longevity – except for Volkswagen’s Saveiro.

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