By on September 23, 2014
YouTube Preview Image

In the hagiography of automobiles beloved by enthusiasts, the Volkswagen Phaeton is revered as an icon of technological brilliance, rejected in America by a marketplace of Philistines too self-conscious to appreciate its technological brilliance or unmatched discretion. For once, it’s an estimation not entirely divorced from reality.

But given the disastrous results that resulted in a brief, two-year stint for the Phaeton, one would expect that VW of America, which is desperately trying to rebuild their fortunes in the American marketplace, would be gun shy about reviving the Phaeton in America.

Instead, the Volkswagen Group’s terminal insecurity about the Volkswagen brand’s standing in the marketplace has led it to launch a two-pronged attack, with two luxury sedans planned for both China and the United States.

(Read More…)

By on September 23, 2014

1280px-VW_Phaton_(2._Facelift)_–_Frontansicht,_7._Mai_2011,_Düsseldorf

Hot on the heels of Volkswagen’s apparent plans for a Chinese-market luxury sedan, Automotive News is reporting that Volkswagen’s next-generation Phaeton, destined for the American market once again, will start at $70,000.

(Read More…)

By on September 22, 2014

550x412xphaetons-550x412.jpg.pagespeed.ic_.phcnXCd72w-450x337

If the definition of insanity is doing the same thing over and over again while expecting different results, then Volkswagen has gone certifiably bonkers.

(Read More…)

By on May 20, 2014

550x412xphaetons-550x412.jpg.pagespeed.ic.phcnXCd72w

The internet is abuzz with the possibility that the Volkswagen Phaeton might make a return to the United States – with a cheaper price point as well. Unfortunately, it’s a terrible idea. But not for the reason you might think.

(Read More…)

By on July 17, 2013

VW_Phaton_(2._Facelift)_–_Frontansicht,_7._Mai_2011,_Düsseldorf (1)

Having failed to learn from previous mistakes, Volkswagen is inexplicably bringing the Phaeton back to North America, despite being totally contradictory to their push downmarket to appeal to mainstream American car shoppers.

(Read More…)

By on March 21, 2013

A vow of celibacy? Threatening to cut someone’s throat at a race track? Flowing locks? No, silly. They both love the Volkswagen Phaeton.

(Read More…)

By on September 11, 2012

What will the faithful say when the find out that the next Volkswagen Phaeton is based on a Golf platform Audi platform? Like it or not, that’s the way it’s going to be.

Edit: I mixed up the VW platforms. Turns out it will be the longitudinal version rather than the transverse MQB.

(Read More…)

By on February 7, 2012

The Volkswagen Phaeton is supposed to be the definition of understated refinement, a Patek Calatrava in a world gone mad for Hublot Big Bangs. Someone in Toronto, Canada didn’t get the memo.

(Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Cameron Aubernon, United States
  • J Emerson, United States