Updated with details on all-wheel drive being standard equipment for Alltrack.
Volkswagen of America needs a winner as it reels from the ongoing diesel emissions scandal, and its forthcoming Alltrack — a jacked-up, all-wheel-drive version of the SportWagen — is hopefully just the ticket.
As Volkswagen prepares to launch the new model on American shores, it’s all hands on deck for the German automaker as it sends representatives from its internal training department to every single dealership in the United States.
Volkswagen of America has a new head honcho in charge of product and marketing, and he’ll have his work cut out for him.
Today, Volkswagen named Dr. Hendrik Muth as the new vice-president of product marketing and strategy for its beleaguered U.S. division. His job? To sell vehicles. Ideally, lots of them. (Read More…)
Former BMW Group chassis manager Hinrich Woebcken will head Volkswagen in North America, the automaker announced Tuesday. Woebcken will take over April 1.
Woebcken takes over the position from former Skoda chief Winfried Vahland, who was tabbed for the new position last year, but resigned three weeks later.
Volkswagen of America President and CEO Michael Horn will report to Woebcken, according to a statement from the automaker, but it’s unclear what Horn’s duties will be under the new North American chief. (Read More…)
Volkswagen could significantly overhaul its U.S. operations — including not selling diesel models in the country — after it has dealt with federal and civil claims stemming from its massive diesel cheating scandal, Reuters reported.
The report, which quoted two sources familiar with the automaker’s plans, said replacing North American chief Winfried Vahland, who quit after three weeks, would happen after the automaker has reached an agreement over its illegally polluting cars. (Read More…)
If, while watching your team crush it this weekend, you see few Volkswagen ads, you’re not alone; VW of America is reining in advertising for two weeks.
The Chairman of the Board of Management for Škoda, Prof. Dr. h.c. Winfried Vahland, is expected to replace Michael Horn as CEO of Volkswagen of America, reports Automotive News.
The news is just the latest in a number of rumors regarding a massive executive shuffle following the departure of Volkswagen AG CEO Martin Winterkorn on Wednesday.
During the U.S. launch of a refreshed 2016 Passat in New York on Monday, Horn said: “Our company was dishonest with the EPA, and the California Air Resources Board and with all of you. And in my German words: We have totally screwed up.”
Ben Pon (left) and the first VW Beetle imported to the United States
In one of those weird coincidences, Volkswagen of America is celebrating the 65th anniversary of the Beetle in the United States just as the last VW Type 2 (aka the Volkswagen bus) ever made, which was assembled in Brazil on December 20, 2013, arrived at the vintage vehicle museum in VW Commercial Vehicles’ headquarters in Hanover, Germany. The coincidence is that importing VW Beetles to America and building the VW bus were both ideas that originated in the mind of one man, someone who didn’t even work for Volkswagen, Dutch car dealer Ben Pon. (Read More…)
Despite giving the old college try for decades, Volkswagen is still confounded by the lack of cachet their namesake brand holds among the hearts and minds of many an American. With VW of America CEO Jonathan Browning stepping down and returning to the United Kingdom at the end of this year, the Wolfsburg automaker hope one of their own, successor Michael Horn, will be able to finally crack the code of success in the United States.