Volkswagen USA reported a 59-month low in Jetta sales in January 2015, just the second four-digit Jetta sales month in the last four and a half years, and a narrow ten-unit year-over-year overall brand improvement.
The Volkswagen brand sold 23,494 vehicles in January 2014, down 19% compared with January 2013’s output.
January 2015 sales were up 0.04% compared with January 2014 – which was the tenth of 18 consecutive year-over-year monthly U.S. sales declines – but, rather obviously, were down 19% compared with January 2013 levels. (Read More…)
Despite teasing us with the Volkswagen Golf R station wagon, it’s pretty clear that we aren’t going to get it in North America. A standard Golf R costs a hair under $37,000, and nobody is going to pay that much for the wagon version (and before you protest, remember that 3 people on the internet does not make a business case for a new vehicle line). But maybe VW of America can meet us half way.
As Isaac Newton didn’t say, to go up, Volkswagen had to go down.
U.S. sales of Volkswagen brand vehicles declined 18% in October 2013, year-over-year, a 6182-unit decline in a market which expanded by 114,000 units, or 10%. Looking back, October 2013 was Volkswagen’s seventh consecutive month of decline, a streak which would continue all the way through the third quarter of 2014.
Yet this sharp decline last year enabled Volkswagen of America to announce, “increased traffic in our showrooms,” and an 8% increase in total volume for October 2014. Increases, yes, compared with a period of dramatic decrease. (Read More…)
Reader Phil Brown shares his experiences with his Jetta Wagon
Volkswagen still has the temerity to sell a compact station wagon in an American market scarfing up CUVs, and bless them for it. I should have been in the heart of the CUV market when looking for a new vehicle in 2010, but I ended up in a MkVI Jetta Sportwagen. It isn’t brown and it doesn’t burn diesel, but after four years and 51K miles of ownership I can understand some of the fervor of wagon fans here on TTAC. There is just something so fundamentally sound and good about the way this car drives, the way it goes down the road, and the surprising utility it offers. With the recent ascension of the Volkswagen Golf to the MQB platform and the 1.8TSI engine on North American shores, I thought it would be an appropriate time to share my longer-term ownership experience of the outgoing platform.
The wagon you’re looking at is actually not an enthusiast’s dream. It’s not a diesel, nor rear-drive. It may not have a manual, either. But it’s still a tasty bit of forbidden fruit.
Despite planning to sell 486,000 units in America this year, Volkswagen has trimmed its sales targets to 440,000 units, after shedding market share in the first half of 2013.
Volkswagen is reviving a historic (or infamous, depending on your perspective) nameplate for the 2014 model year, as it drops the 2.5L 5-cylinder engine. In its place is a 1.8L four-cylinder engine making 170 horsepower and 184 lb-ft of torque.
“Have you driven the new Jetta Hybrid?” popped up in my Faceache message box. It came from Captain Leslie, an E-3 Sentry driver, consummate professional, a current Jetta TDI pilot (with a manual), and friend from a tour in the Middle East and Oklahoma City. Unable to resist her profile smile, I went in search of the elusive electrically motivated VW in a sea of 2.5L sorority mobiles. As she has saved my ass in the past, I shall attempt to repay the favor. Leslie, skip the Hybrid, get another TDI… but make sure its a Golf…wagon…in brown…with a manual.
Remember when Volkswagen’s goal of 800,000 units in America seemed utterly implausible? TTAC does. But Volkswagen, which was in the dumps not too long ago, is now more than half-way to their goal, selling 438,000 units in the United States, a 35 percent jump over last year. But that kind of growth isn’t likely to carry over for 2013.
As the year comes to a close and we choose our most reviled cars of the year, it’s also worth reflecting on the most compelling narratives of the year.