We talk a lot about brands here at TTAC. For example, Porsche comes in for a bit of criticism for moving away from their image as a maker of purist sports cars. We’ve discussed how brands can be burnished and also be diminished. Do today’s Cadillacs live up to “the standard of the world” and is the Lincoln Motor Company a dead brand walking? Back when GM was busy melting down financially and the future of brands like Pontiac were uncertain, I even checked with a businessman who specialized in bringing back old brands, to see how he would go about reviving GM’s distressed brands. Even a badly damaged brand can be revived. Which brings me to today’s topic, is the UAW’s brand damaged and if so, how can it be fixed? (Read More…)
The historic vote scheduled to take place at Volkswagen’s Chattanooga assembly plant. 1,570 workers will vote on whether to be represented by the United Auto Workers so that a German-style Works Council can be formed.
Volkswagen intends to sell a subcompact SUV in the United States by 2016 and there is a strong possibility that the vehicle will be assembled at VW’s Chattanooga, Tennessee facility. Marc Trahan, executive vice president of VW of America, told reporters at an Automotive Press Association event in Detroit.
Reuters is reporting that in an interview with the German Handelsblatt newspaper, United Auto Workers president Bob King said that a majority of workers at Volkswagen’s assembly plant in Chattanooga,Tennessee have signed cards supporting the UAW in the creation of a German-style works council at the factory. “Yes, we have a majority,” UAW President Bob King said.
Negotiations between Volkswagen and the United Auto Workers over the UAW’s possible representation of workers at VW’s Chattanooga, Tennessee assembly plant began last Friday, according to the German newspaper, the Handelsblatt and Automotive News. The newspaper also reported that UAW president Bob King and VW board member for human resources, Horst Neumann discussed the establishment of a German style “works council” to represent factory workers at the plant. VW and the UAW both declined comment. (Read More…)
No works council without representation. Those are the words of UAW President Bob King, in an interview with Autoline Detroit, when asked about a possible works council at VW’s Chattanooga assembly plant.