I have a friend and colleague, for the purposes of this post we’ll name him Jack, that races cars and has an active social life with attractive women. It’s not likely that he’d be jealous of a decrepit grandfather like me, but indeed his envy was as green as his old Audi S5 when I recently got to tour the Conner Avenue Assembly Plant where FCA assembles the Viper.
You know what a Venn diagram is, right? It’s one of those drawings where you have two or more circles representing the members of different groups, and the area where the circles overlap shows common members of those groups. One of my favorite jokes goes like so: “The Venn diagram of people who care about font choice and people who care about food trucks is a single circle.”
Here’s another Venn diagram for you: the circle of people who have the talent and training to drive the new-for-2016 Viper ACR to its limits, and the circle of people who can afford the $117,500 plus-tax-and-title MSRP on the window sticker. How much overlap do you think there is between those circles?
This is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”
The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?
Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.
But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.
Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance. (Read More…)
After months of idling, the Dodge Viper will once again roll out of the assembly line to a roped-off display near you.
U.S. sales results have been extremely disappointing, however, as this revamped model has failed to attract a meaningful number of buyers in comparison with the relatively recent past.
And in comparison with just about all other vehicles, sports cars or not. (Read More…)
The current Corvette is doing well for itself as of late, not only moving off the lot at a greater clip between January and June of this year than last, but also besting the SRT Viper and Porsche 911.
Due to slow sales, Fiat Chrysler Automobiles will halt production of the SRT Viper for the next two months, with 91 hourly workers temporarily booted to the unemployment line.
A few days ago, I heard Nirvana’s “Come as you are” on a classic rock station. It’s hard to think of a grune song as qualifying for “classic” status, but we are creeping up on nearly 20 years of Nirvana. On the car front, there’s already been a re-issue of the Mustang 5.0, and now the Mopar folks are taking a similar path.
“Chrysler Group has elevated the art of the striptease to a new level with the release of its first official image of the next-generation SRT Viper,” claims Automotive News [sub] . Not just the art of the striptease. Also the fine art practiced by the bar maiden who purrs into your pricked ear: “If you come here more often, then maybe …” (Read More…)
Once upon a time, the Dodge brand was brimming with pride. In the mid-to-late 1990s, Dodge had it all: affordable compacts, big front-drive cruisers, the hottest trucks on the market, and of course, the Viper. And when the times were good, all of those part melded into one brash, exciting, quintessentially American brand. From Neons and Intrepids, from Rams to Vipers, Dodge could do it all, as long as “it all” included a healthy dash of in-your-face attitude. But over the years, as Dodge’s shining moment faded into memory, the brand has managed to become both less viscerally appealing and less well-rounded. And when Fiat’s leadership stripped Dodge of the Ram “brand,” shucked its designs of their truckish cues, and repositioned Dodge as a more “youthful” and “refined” sporting brand, it seemed as if Dodge as we knew it was dying. Since hearing of Fiat’s plans to bring Alfa stateside, and with Dodge appearing to have lost out in brand alignment product battles, we’ve been wondering for some time now if Dodge isn’t headed out to pasture. Now there’s even more evidence that Dodge is being hollowed out en route to replacement with Alfa, as Automotive News [sub] reports
Absent from the redesigned SRT Viper will be the name Dodge… Viper has been linked to Dodge since the Dodge Viper RT/10 concept debuted in 1989. The first Dodge Viper SRT-10 went on sale in 1992, and over the years 28,056 Vipers were produced, according to Chrysler.
Not any more. Essentially, SRT becomes a brand with its own vehicle, in this case the SRT Viper.
That’s right, Dodge won’t have a Viper or a Ram (or, more prosaically, an Avenger or Caravan). Some might argue that, absent these components, the Dodge name doesn’t mean much of anything anymore. Certainly it doesn’t seem that Dodge can have a particularly bright future without any links to its last moment of glory.