Tag: Viper

By on October 22, 2014

2015 Dodge Viper SRTThis is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”

The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?

Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.

But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.

Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance. (Read More…)

By on October 22, 2014

2015-SRT-Viper-Anodized-Carbon-Time-Attack-Edition-3

After months of idling, the Dodge Viper will once again roll out of the assembly line to a roped-off display near you.

(Read More…)

By on August 20, 2014

2014 SRT Viper GTSThe raw, wonderfully American, V10-engined Viper is now in its fourth generation and will likely find more buyers in 2014 than at any time in the last six years.

U.S. sales results have been extremely disappointing, however, as this revamped model has failed to attract a meaningful number of buyers in comparison with the relatively recent past.

And in comparison with just about all other vehicles, sports cars or not. (Read More…)

By on July 17, 2014

2014-chevrolet-corvette-stingray-convertible-red-front-end-in-motion-05

The current Corvette is doing well for itself as of late, not only moving off the lot at a greater clip between January and June of this year than last, but also besting the SRT Viper and Porsche 911.

(Read More…)

By on March 19, 2014

anodized-carbon-srt-viper-la-auto-show-04

Due to slow sales, Fiat Chrysler Automobiles will halt production of the SRT Viper for the next two months, with 91 hourly workers temporarily booted to the unemployment line.

(Read More…)

By on August 17, 2012

A few days ago, I heard Nirvana’s “Come as you are” on a classic rock station. It’s hard to think of a grune song as qualifying for “classic” status, but we are creeping up on nearly 20 years of Nirvana. On the car front, there’s already been a re-issue of the Mustang 5.0, and now the Mopar folks are taking a similar path.

(Read More…)

By on January 31, 2012

“Chrysler Group has elevated the art of the striptease to a new level with the release of its first official image of the next-generation SRT Viper,” claims Automotive News [sub] . Not just the art of the striptease. Also the fine art practiced by the  bar maiden who purrs into your pricked ear: “If you come here more often, then maybe …” (Read More…)

By on December 27, 2011

Once upon a time, the Dodge brand was brimming with pride. In the mid-to-late 1990s, Dodge had it all: affordable compacts, big front-drive cruisers, the hottest trucks on the market, and of course, the Viper. And when the times were good, all of those part melded into one brash, exciting, quintessentially American brand. From Neons and Intrepids, from Rams to Vipers, Dodge could do it all, as long as “it all” included a healthy dash of in-your-face attitude. But over the years, as Dodge’s shining moment faded into memory, the brand has managed to become both less viscerally appealing and less well-rounded. And when Fiat’s leadership stripped Dodge of the Ram “brand,” shucked its designs of their truckish cues, and repositioned Dodge as a more “youthful” and “refined” sporting brand, it seemed as if Dodge as we knew it was dying. Since hearing of Fiat’s plans to bring Alfa stateside, and with Dodge appearing to have lost out in brand alignment product battles, we’ve been wondering for some time now if Dodge isn’t headed out to pasture. Now there’s even more evidence that Dodge is being hollowed out en route to replacement with Alfa, as Automotive News [sub] reports

Absent from the redesigned SRT Viper will be the name Dodge… Viper has been linked to Dodge since the Dodge Viper RT/10 concept debuted in 1989. The first Dodge Viper SRT-10 went on sale in 1992, and over the years 28,056 Vipers were produced, according to Chrysler.

Not any more. Essentially, SRT becomes a brand with its own vehicle, in this case the SRT Viper.

That’s right, Dodge won’t have a Viper or a Ram (or, more prosaically, an Avenger or Caravan). Some might argue that, absent these components, the Dodge name doesn’t mean much of anything anymore. Certainly it doesn’t seem that Dodge can have a particularly bright future without any links to its last moment of glory.
(Read More…)

By on June 29, 2011

With a new Viper being readied for a 2012 auto show debut ahead of a 2013 launch, Automotive News [sub]’s Rick Kranz has discovered something of an issue in the development process: suppliers don’t want in.

Ralph Gilles, who heads Chrysler Group’s design organization and SRT, the automaker’s performance group, says many suppliers said “thanks, but no thanks” when the automaker knocked on their doors.

“It has been tough to get low-volume suppliers,” Gilles says. “We have had a few hiccups here and there as we get suppliers. That type of fringe business has really dwindled. A lot of people are looking for big accounts now, but now that is behind us.”

Kranz blames low volume (2,103 units in its best year, 392 units last year) and supplier consolidation for the “hiccups.” But as it so happens, this has been a recurring problem for the Viper since day one…

(Read More…)

By on May 3, 2011

Zagato’s 100 year birthday present to Alfa Romeo, the TZ3 Corsa, was originally designed around the Alfa 8C’s running gear. So when Sergio Marchionne started showing dealers a new Viper prototype that “resembled the 8C,” I suggested that the TZ3 Corsa’s long-nosed, kammback profile made it a good role model for a future Italian-influenced Viper. And now, as if to explore that very possibility, Zagato has come out with a street-going TZ3 Stradale which drops the 8C underpinnings for a Viper ACR chassis and V10. Is this a look at the high-performance future of the Fiat-Chrysler alliance?

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