The Truth About Cars » vintage car ads http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 15 Jul 2014 20:01:03 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » vintage car ads http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Checker Thursday Finale: Vintage Checker Ads http://www.thetruthaboutcars.com/2010/04/checker-thursday-finale-vintage-checker-ads/ http://www.thetruthaboutcars.com/2010/04/checker-thursday-finale-vintage-checker-ads/#comments Thu, 15 Apr 2010 18:21:31 +0000 http://www.thetruthaboutcars.com/?p=352677

Someone has posted a treasure trove of Checker photos at Flickr, and I’ve pulled a few of the ads to share (thanks, whoever you are!) because they’re irresistible. Checker obviously couldn’t afford the big agencies and ad campaigns, but their quaint and home-baked ads are as compelling in telling the Checker story as the cars themselves.

Checkers were valued not just in the US, but were exported successfully for their rugged service and longevity. Those were the days, when American-built products still had the reputation of being exceptionally well made.

As we mentioned in our CC, Checker made the decision to sell their cars for retail customers beginning in 1959, and I vividly remember some of the ads extolling their virtues.

In 1962, Checker was celebrating its fortieth anniversary.

I don’t know how many dealers signed up at the NADA convention, but the “high gross (margin)” line probably didn’t hurt.

The Checker wagon could swallow 4×8 sheet goods as readily as haul the cake to a picnic.

In a stark sign of the times, in 1971 Checker offered the first bullet-proof taxi partition (“costs less than a nickle a day…pretty cheap when you consider it’s your life we’re trying to save”)

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