Making a “cheap” car is a tried and true formula for most auto makers. Making a car with a low sticker and a solid value proposition is tough. Not only do you have to keep the starting price low, but you have to worry about fuel economy, maintenance, insurance and everything that goes into an ownership experience. Reviewing cars that focus heavily on value is even trickier. Indeed a number of buff-book journalists were offended by the Versa Sedan’s plastics, lack of features and small engine. My response was simple: what do you expect of the cheapest car in America? Trouble is, the Versa Note isn’t the cheapest hatchback in America, so this review is about that elusive quality: value.
Nissan has added a few “sports car-inspired” design cues to its practical grocery getter.
For many Americans, the words “Ford Fiesta” dredges up memories of a claustrophobic rattle-trap competing with “Geo Metro” for the title of Worst American Small Car. Personally, the only time I ever wanted a fiesta was during a drunken weekend in Cabo, and it had more to do with tequila than cars. But that was four years ago and 214,000 Fiestas ago. Since then the Fiesta has proved that an American car company is capable of creating a desirable compact car. Is the party over, or is the car’s first refresh a sign that the party has just begun? Let’s find out.
I seem to be the only car guy with a soft spot for the Versa. My peers at Car and Driver, Consumer Reports and Autoblog (among others) came off less than impressed by the least expensive car in America when we were all invited to its launch. That left me scratching my head. So I borrowed another one and came to the same conclusion: “Versa delivers a totally unobjectionable experience at a very compelling price.” This apparent disconnect bothered me for a while but I wrote it off as a “lack of perspective” suffered by my peers in the biz. Seriously guys, what do you expect out of the cheapest car in America? The new 2014 Versa Note however isn’t the cheapest car in America, nor is it the cheapest hatch in America. How does it stack up? Nissan flew me to San Diego to find out.
Nissan is keeping true to its promise of offering up a new model every 3.5 seconds for the rest of time. What you see above is the newest child to be birthed from Yokohama Prefecture, Japan – the Nissan Versa Note.
The good old days of late summer 2009.
It was a great time to buy a new car. Monthly new car sales in North America had plummeted to under 10 million units. Access to financing seemed to be near impossible for a lot of consumers. Brands were orphaned. Leasing collapsed. Banks were picky. The future was uncertain and… raw materials were cheap.
It was a good time to buy new at a deep, deep discount. Has that time passed?
Here’s a statement you won’t see at any other automotive outlet – when I hopped out of a 2012 Mercedes CLS and into a 2012 Nissan Versa SL, I felt like I was at home. This has as much to do with my auto journalist salary as it does my love of bargains. As much as I love $50,000 pickups and supercharged sports sedans, my friends and relations rarely ask which AMG product they should buy. Usually, the decision looks a little like the photograph above. Today’s quandary: the 2012 Nissan Versa vs the 2012 Nissan Sentra. Let the games begin.
Do you have automotive tastes common among people of a certain age? Not a fan of huge wheels or firm seats? Want something economical? Meet the new 2012 Nissan Versa.
The last time we looked at the Nissan Versa, in October of 2010, it was the cheapest car in America at under 10 grand. Unfortunately, the price for such a low sticker was dearer than its four-digit sticker. The lack of modern essentials like air conditioning, anti-lock brakes and automatic transmission were more than just a bummer, as adding them to the Versa made the car less than cheap. For the first redesign of Nissan’s smallest family hauler, the boffins in Japan decided to attack the sedan first for an update, an interesting decision as the sedan only accounts for a supposed 30-35% of all Versa sales on our shores. Surprised? I was, especially since hatchback sales in the US are finally on fire. Nissan graciously invited us to Seattle so we could get down and dirty with the Versa before it arrives on showroom floors in August.
We’ve been wondering whether Nissan would be bringing both a sedan version of its new Versa (sold abroad as the Nissan Sunny) and a hatchback version (sold abroad as the Tiida) to the US market, and now we know: The “Sunny” sedan will be sold here as the Versa sedan starting this summer as a 2012 model, while a hatchback version (possibly different than the Chinese version we’ve seen) is still a good year out.
Pricing will remain on the low end, with abase MSRP of $10,990, though interior volume is down slightly, from 94.7/17.8 (passenger/luggage) to 90/14.8 and its platform is 150 lbs lighter than its predecessor. The new 1.6 engine makes 109 horsepower at 6,000 rpm and 107 lb-ft of torque at 4,400 rpm, returning 37/33 MPG with CVT, 27/36 with manual. And here’s the strange part: though Nissan refers to the Versa as a “compact,” a new Sentra is still planned for sometime in the next 18 months. Between a new Micra, the Versa sedan and hatches and a new Sentra to boot (not to mention the compact Leaf EV), Nissan seems to be going all-in on small cars.
Like most auto industry executives, the 2012 Nissan Tiida (Versa) had a choice to make this week: Shanghai or New York? China or Chinatown? Central Park or YuYuan Garden? Reuben or Xiaolongbao? Decisions, decisions. Speaking of which, we’re not even positive at this point that this Chinese-market Tiida (just revealed at the Shanghai show) is the same car as the US-market Versa that’s set to debut in Detroit. Either way, expect the Versa to be offered as a Compact (C-Segment) model, as its smaller brother, the Micra, is set to arrive in the US within the next 12 months or so to take over subcompact duty…
Americans like big cars. Even when designing a small car for the American market, it’s important that the small car be as big as possible. Sound like an oxymoron? It should. In a country where big is beautiful, the small practical cars go largely unnoticed, and so it is with the Nissan Versa. If you read TTAC regularly, you might know the Versa outsells everything in its segment, but did you know it just got a mid-cycle refresh? Even in the midst of a downsizing and belt-tightening economy, that news hasn’t made much of a splash. To find out if the cheapest four door car in America is worthy of more attention, we took a week to live with a Versa 1.8.
In this first look at Nissan’s 2011 Versa, we’re seeing a very different car from the high-roofed, gangly subcompact that has been dominating the B-segment sales charts all year. Which begs the question: should Nissan mess with success? With Kia’s Soul sneaking up on the Versa in year-to-date subcompact sales, will a sleeker sedan keep the Versa riding high, or will it lose out to boxier, more practical offerings?
No, it’s not a concept, and yes, it is coming to the US this fall. The Versa-based Juke clearly hopes to banish the term “Aztek” [noun, referring to the ugliest crossover ever sold in the US] from the modern automotive lexicon. We’d Juke around some more about this tiny rolling affront to the laws of natural beauty, but frankly we can’t bring ourselves to. For one thing, where do you start, and for another, where would we stop? Expect thesaurus sales to jump considerably when the Juke hits the press-car circuit later this year.
Yesterday we confronted established automakers’ fears of the disposable automobile imported from China or India, but as Automotive News [sub] reports, the majors aren’t just sitting still on the issue. Nissan, which already sells a decontented Versa for $10k is planning two more vehicles at that price point for the US market, based on its new low-cost “V” platform. “The V platform will be sourced in Mexico” reveals Nissan’s North American chairman. Three vehicles will actually be produced in Mexico on the platform, but only two of them will be sold stateside.