As Tim Cain alluded to earlier this month while speaking of Encore sales, Buick is in a bit of a rut. In a market that’s growing with many brands seeing best-ever sales periods, Buick is being propped up by a single model, its cute-cute Encore. That’s not enough to stave off the downward sales trend of its other offerings as the brand as a whole is down 5 percent year-to-date.
Armchair analysts and pool chair pundits – this is your time to shine. Let’s fix Buick in 24 hours.
Aimed at those “who value a personal and dynamic driving experience,” the next-gen Buick Verano debuted at the 2015 Shanghai Auto Show.
Facing growing dealer inventories, General Motors is cutting back production at two of its plants to adjust supply and demand.
The popular wisdom among folks in the auto-biz of my generation (1970s) is that Buick only exists because of China. Why didn’t GM kill Buick in America and keep it in China? The answer is obvious: you can’t sell your brand on its “Americanness” if it isn’t also sold in America to Americans. Buick then is a brand hunting for a mission. It’s also a brand hunting for fresh customers that don’t remember the Century and Skylark, two abominations firmly burnt into my mind. In attempt to solve these problems Buick has ditched their badge-engineering mantra and is rolling out new products targeted at folks from the 80s and 90s. Forced induction and a manual transmission aren’t new to Buick, but the possibility of a desirable small sedan from the triple-shield is earth shattering. Have they managed it? GM tossed us a set of keys to find out.
North Americans already get a “hot” version of the Vauxhall/Opel Astra – it just happens to come with a Buick badge. Perhaps the Gods of the Ren Cen will smile on us and bring us a Verano GS using the Astra VXR’s 2.0L Ecotec engine. Because we sure won’t be getting the oil-burner.
TTAC commentator DougD writes:
I put the snowtires on Dad’s 2007 Kia Rondo yesterday, and right on cue we’ve got snow today. While we worked we talked about cars, of course. My parents are in their mid 70’s, Dad bought the Rondo new and there’s a lot to like about it. Upright seating, good ingress for seniors, easy to park in the condo parking spot. It’s been reliable and still looks good, so the Rondo’s held up well. (Read More…)
In a luxury market that’s always looking for the next big thing, “Compact Luxury” has become something of a hot trend. And with GM’s Buick brand saved from the bailout-era brand cull, a compact Buick is a key test of whether The General has moved past its bad habits of cynical badge engineering. Thus the 2012 Buick Verano is a hugely important car to The General, not only serving as a bellweather for the health of the Buick brand, but also proving whether or not GM “gets” the tough-to-crack entry-luxury market. So, does the Verano measure up?