It’s official. The little sedan that carried the entry-level luxury flag for Buick has fallen in battle.
Its assailant? The crossover, and changing consumer preferences.
General Motors sent a memo to Canadian dealers today stating the compact Verano sedan will cease production at the Orion Assembly plant in Michigan on Oct. 2016, according to a report in The Globe and Mail.
Buick is poised to take the Verano behind the barn and vacate the compact car market in North America, according to sources familiar with the automaker’s plans.
The Verano’s dwindling sales share and the popularity of the automaker’s crossovers and SUVs is behind the decision to phase out the entry-level luxury compact, Automotive News reports. (Read More…)
Reuters is reporting that Buick will import most of its new models to North America from China and Europe by 2016. Only the mid-size that will eventually replace the LaCrosse and the large Enclave crossover will be built in America, both in Michigan.
Other Buick models, including the coming Cascada convertible and the small crossover Envision would come from Europe and China respectively. Production of the Verano would shift from Michigan to China, the next-generation Regal would come from Germany instead of Canada, and the Encore would continue to be assembled in Korea, but would eventually shift to China, Reuters reported from an unidentified source.
We tend to armchair quarterback what’s wrong with specific automotive brands quite a bit in the TTAC comments. Meanwhile, there are people in the real world who get caught up in what’s actually wrong with some of these brands’ products by buying them — for example: the Buick Regal GS.
I owned a 2013 Regal GS manual, bought brand new in Jan 2014 and sold (at a loss) on December 31 2014.
This should be good.
Above is the China-market version of the 2016 Buick Verano, set to launch later this month following its debut in April at the 2015 Shanghai Auto Show.
As Tim Cain alluded to earlier this month while speaking of Encore sales, Buick is in a bit of a rut. In a market that’s growing with many brands seeing best-ever sales periods, Buick is being propped up by a single model, its cute-ute Encore. That’s not enough to stave off the downward sales trend of its other offerings as the brand as a whole is down 5 percent year-to-date.
Armchair analysts and pool chair pundits – this is your time to shine. Let’s fix Buick in 24 hours.
Aimed at those “who value a personal and dynamic driving experience,” the next-gen Buick Verano debuted at the 2015 Shanghai Auto Show.
Facing growing dealer inventories, General Motors is cutting back production at two of its plants to adjust supply and demand.
The popular wisdom among folks in the auto-biz of my generation (1970s) is that Buick only exists because of China. Why didn’t GM kill Buick in America and keep it in China? The answer is obvious: you can’t sell your brand on its “Americanness” if it isn’t also sold in America to Americans. Buick then is a brand hunting for a mission. It’s also a brand hunting for fresh customers that don’t remember the Century and Skylark, two abominations firmly burnt into my mind. In attempt to solve these problems Buick has ditched their badge-engineering mantra and is rolling out new products targeted at folks from the 80s and 90s. Forced induction and a manual transmission aren’t new to Buick, but the possibility of a desirable small sedan from the triple-shield is earth shattering. Have they managed it? GM tossed us a set of keys to find out.
North Americans already get a “hot” version of the Vauxhall/Opel Astra – it just happens to come with a Buick badge. Perhaps the Gods of the Ren Cen will smile on us and bring us a Verano GS using the Astra VXR’s 2.0L Ecotec engine. Because we sure won’t be getting the oil-burner.
TTAC commentator DougD writes:
I put the snowtires on Dad’s 2007 Kia Rondo yesterday, and right on cue we’ve got snow today. While we worked we talked about cars, of course. My parents are in their mid 70’s, Dad bought the Rondo new and there’s a lot to like about it. Upright seating, good ingress for seniors, easy to park in the condo parking spot. It’s been reliable and still looks good, so the Rondo’s held up well. (Read More…)
In a luxury market that’s always looking for the next big thing, “Compact Luxury” has become something of a hot trend. And with GM’s Buick brand saved from the bailout-era brand cull, a compact Buick is a key test of whether The General has moved past its bad habits of cynical badge engineering. Thus the 2012 Buick Verano is a hugely important car to The General, not only serving as a bellweather for the health of the Buick brand, but also proving whether or not GM “gets” the tough-to-crack entry-luxury market. So, does the Verano measure up?