#vehicross

Most mainstream consumers don’t recall much about Isuzu. If asked, they’ll either remember their friends’ droptop Amigo back in college, or if they are of a certain age, they’ll know Joe Isuzu and his outlandish claims. Some enthusiasts might know Isuzu as the partner in numerous joint ventures with GM, Honda and Subaru, among others.

That said, Isuzu built some remarkably good SUVs worthy of both halves of that descriptor. The Trooper especially was a good, sturdy off-roader that could handle family duties.

However, for a few short years, Isuzu made a wacky, limited-edition truck that could handle nearly any terrain in style.

Way at the bottom of the comments on yesterday’s Hyundai Santa Cruz article was a reference to a vehicle that I think, if it was built today, would probably sell better today than it ever did when it was new.

The Isuzu VehiCROSS, for all its faults, is (almost) exactly what people are craving today in a crossover-fueled market: go-anywhere utility, a tall sitting position, and full wrap-around plastic body cladding. Oh, and you either love it or hate it, just like every other new, successful crossover hitting the market in America at the rate of 2.5 new models per second.