General Motors took the step of killing off Chevrolet in Europe earlier this year, and has long attempted to position Opel and Vauxhall as mainstream but slightly more premium offerings (analogous to how Volkswagen was once marketed in the United States). And that makes news of a new line of budget cars all the more confusing.
The internet is littered with half-hearted, nonsensical clickbait encomiums to products that have a “notgonnahappen.com” chance of ever coming to our market. But this time, it’s different – sort of.
The next Holden Commodore will come from GM’s European product portfolio, but it won’t carry the Commodore name either.
Today’s installment of Quote of the Day comes from Mark Adams, design chief for Opel/Vauxhall and creator of the Monza concept, which is expected to set the design direction for the two brands in the near future – assuming that regulations don’t get in the way.
Spurred on by the success of the Volkswagen Up! and Ford Ka, Vauxhall (and presumably Opel) will market a city car slotting below the Adam.
Holden may be losing the Commodore, but the brand will gain three new “premium” offerings, suggesting a possible direction for its famed HSV performance shop.
Opel and Buick are going to get a lot cozier in the coming years if Dan Akerson has his way. The GM CEO wants the two companies to align their product portfolios even further, so that the high R&D costs of Opel products can be absorbed further.
While we get the Chevrolet SS with a naturally aspirated small-block V8 and a two-pedal transmission, customers in the UK get a much more aggressive package.