“Chevy Runs Deep” is being dropped as the Bow Tie Brand’s marketing slogan of choice, as the last vestige of the Joel Ewanick area has departed the RenCen.

The new slogan “Find New Roads“, is said to resonate better with consumers across the globe. Chevrolet’s presence in world markets has expanded over the past decade to the point where it has become to main brand for General Motors – though it’s unclear how “Find New Roads” will resonate with consumers in Uzbekistan, where Chevrolet enjoys a 94 percent market share, but finding any sort of road is a challenge.

There is one corner of the world where the glory days of General Motors are a reality rather than a memory; Uzbekistan.

Reuters takes a look at GM’s dominance in the former Soviet Republic, where 94 percent of of new cars sold last year were manufactured by The General.

GM’s plant in a remote region of the country is considered to be a cornerstone of the country’s plan to modernize, rather than continue to export raw materials like cotton. Workers at the plant are said to be trained in South Korea, which hardly seems coincidental given that GM’s most popular models in the country, the Chevrolet Matiz and Nexia, are Daewoo products.

Reuters reports that Uzbekistan is now GM’s eighth-largest market, and their Uzbeki joint venture will produce 250,000 cars in 2012. But not all is kosher halal in this largely Muslim republic, as Reuters shows in their article

“On Wednesday, the company rolled out a new model, the Chevrolet Cobalt, a family-size sedan aimed both at the local Uzbek market and other former Soviet states.

Reuters text correspondents are not accredited to report in Uzbekistan and permission was not granted to attend the launch. But an accredited TV cameraman was admitted and also visited GM’s Asaka plant and engine plant in Tashkent with a photographer.

Marimjon Jumabayev, manager of the production line at the Asaka plant which rolls out the Chevrolet Spark, described the launch as a “great achievement”.

“I am happy to glorify my nation, Uzbekistan,” he said. A Foreign Ministry official accompanied Reuters on the visit.”

If Borat jokes aren’t your thing, at least stick around for the amazing pronunciation of “double overhead camshaft” at 1:42. Jenkouye!