#ux

The study of user experience, often shortened to UX (since everything needs to fit in a neat 140-character limit), looks at how humans interact with a particular system. Often applied to computers, cell phones, and the like, UX looks at usability, ergonomics, and human feelings as they pertain to whatever system is being studied.

Lexus has a different definition for UX. The brand’s UX is this 2020 Lexus UX 250h, an “Urban Crossover.” While budget constraints have affected city infrastructure maintenance nationwide, leaving many roads a pockmarked hellscape, I’m not completely certain I buy the crossover story. So I grabbed the keyfob, prepared to thrash this pretender in the old TTAC tradition.

With Cadillac torpedoing any hope we had that the touchscreen trend might come to swift end, we started digging around to see the latest and greatest interior screen experiences automakers are hoping to push onto the market. The worst offenders cropped up in concept vehicles, though most automakers aspire to equip future models with more screen space than you’ll know what do with — see China’s Byton for an example.

As for less speculative specimens, Audi had us covered. The brand’s MMI Touch Response infotainment system sacrifices physical controls for three rather large interactive displays. Limited to higher-end models (A6, A7, A8, and Q8), MMI groups a 12.3-inch digital gauge cluster, 10.3-inch central console, and a smaller 8.6-inch display for controlling the HVAC system. Apparently, that’s the interior Audi wants to run with for all future vehicles while it works up something new.

With its new UX crossover in tow, Lexus now has a utility vehicle competing in every segment. However, it wants to make sure its getting the right customers behind the wheel. If the gargantuan GL is intended for large families with a fair amount of pocket change and an abundance of parking space, the UX is certainly aimed at childless urbanites who want something upscale but haven’t yet amassed the same level of wealth.

Lexus is aiming low for the subcompact luxury crossover’s base price, hoping to tap into the youth market. That’s important because the average owner for a Lexus-badged vehicle is around 60-years old. However, a cheap and youth-oriented vehicle for Lexus doesn’t mean the same thing as it does for Toyota and the MSRP is going to reflect that — despite UX’s downmarket push.

The only thing missing is a cabriolet. With the unveiling of its new UX subcompact (“urban compact crossover” in Lexus parlance), Toyota’s premium division now spans the utility segment gamut, with models ranging from ultra-small unibodies to full-size, body-on-frame luxo-barges.

Lexus’ European arm pulled the wraps off the UX on Tuesday, ahead of the global model’s world premiere in Geneva next week. In the model’s sights are a trio of pint-sized Germans and a singular Japanese foe, all competing for a slice of a segment with unclear growth prospects.

Now that automakers have more or less mastered the ability to assemble competent transportation for the masses, the quest to build a better car has branched out into strange places. Connectivity is one of the burgeoning frontiers of automotive achievement and its threshold for greatness continues to be raised. With navigation and phone integration handled, manufacturers have begun seeking other ways to interconnect vehicles with all manner of devices. Occupants can now benefit from onboard GPS, Wi-Fi, and — more recently — smart home devices like Amazon’s Echo.

Drones could be next.

While it sounds almost comically implausible, several automakers and suppliers have begun toying with the idea of equipping specific models with drones. Last September, Mercedes-Benz introduced the idea that its delivery vans should have the option of being equipped with package-toting quadcopters as part of a five-year-plan to terrify suburbia. FCA designed a concept Wrangler for the Easter Jeep Safari that included a roof-mounted landing pad for a recreational drone. Mitsubishi Electric is showcasing its new FLEXConnect.AI infotainment platform with drone functionality.