By on January 11, 2010

2010 GMC Granite Concept

Ain’t it Granite? As Curbside Classics recently explored, GMC has a long, proud tradition of uglifying otherwise palatable Chevrolet products. In this case, the Chevy Cruze-based Orlando compact MPV was beaten with GMC’s patented professional-grade ugly stick, transforming it into the this “Urban Utility Vehicle.” “Granite was conceived as a new type of vehicle from GMC – one that could stretch people’s ideas of what a GMC can be,” said Lisa Hutchinson, product marketing director for GMC in the Granite presser. Which is a fantastic-sounding way of announcing the destruction of the last remnants of GMC’s truck-tough image. But hey, at least the core brand value of cubist-nightmare styling remains intact.

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