The way my life has been going lately, I’m seriously considering selecting a random TTAC reader to be the executor of my modest estate and then taking a shot at BASE-jumping off the Petronas Towers. If that reader happens to be you, then I need you to do at least this one thing. Have Wal-Mart or whomever the lowest bidder happens to be engrave the following on my headstone: “He saw passive aggression and, wherever possible, met it with actual aggression.”
I’m old enough to remember when women were passive-aggressive and men were just plain mean, instead of the other way ’round. I liked it better. The other night I was at dinner and my date asked for coffee and the swishy waiter pouted, “We can do it, if you want to wait fifteen minutes.” I’d rather he said, “Go to hell. We don’t serve coffee here.” I could respect that.
Even in 2016, however, it’s rare for an entire company to be passive-aggressive. But that’s exactly what Volkswagen is doing: threatening to abandon the mass market in the United States, presumably because its current exposure to lawsuits and government penalties is too high and its showroom traffic isn’t exactly at Beetles-in-the-Summer-Of-Love levels. I don’t know what it thinks such a move would accomplish, but I do know what the proper response is to a girlfriend, or colleague, who tries that approach: You hold the door open for them and let it hit them in the ass on the way out.