The Truth About Cars » united auto workers http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 01 Aug 2014 21:12:49 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » united auto workers http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com UAW Aiming For Works Council In Tennessee http://www.thetruthaboutcars.com/2014/07/uaw-aiming-for-works-council-in-tennessee/ http://www.thetruthaboutcars.com/2014/07/uaw-aiming-for-works-council-in-tennessee/#comments Wed, 23 Jul 2014 14:22:19 +0000 http://www.thetruthaboutcars.com/?p=871474 The UAW’s new “voluntary” union local at VW’s Tennesse assembly plant will be aiming for the first Works Council at a North American plant. Just-Auto reports that Gary Casteel, the UAW’s secretary-treasurer, told the outlet “The commitment of this Local is to form the first works council – we intend to negotiate the first German-style works […]

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The UAW’s new “voluntary” union local at VW’s Tennesse assembly plant will be aiming for the first Works Council at a North American plant.

Just-Auto reports that Gary Casteel, the UAW’s secretary-treasurer, told the outlet

“The commitment of this Local is to form the first works council – we intend to negotiate the first German-style works council.”

The announcement comes on the heels of VW global works council head Bernd Osterloh being appointed to the board of directors for Volkswagen Group of America. Osterloh, who has previously made waves over any moves that would harm union organization, will be a powerful ally for the UAW, and their union allies in Germany.

Osterloh’s appointment to the board could very well have been a concession to the powerful IG Metall union, which has ties to both Osterloh and the UAW. Having exhausted all other options, including a plant vote on organization and an appeal to the National Labor Relations Board, Osterloh’s board seat and the “voluntary” union are the last options the UAW likely has in their arsenal.

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Volkswagen Group Of America Names German Labor Leader To Board Of Directors http://www.thetruthaboutcars.com/2014/07/volkswagen-names-labor-head-to-us-board-of-directors/ http://www.thetruthaboutcars.com/2014/07/volkswagen-names-labor-head-to-us-board-of-directors/#comments Mon, 14 Jul 2014 14:12:43 +0000 http://www.thetruthaboutcars.com/?p=865921 The horse-trading between Volkswagen, the UAW and IG Metall that eventually led to both the UAW’s “voluntary union” and the new crossover’s production at Chattanooga isn’t quite over yet. Buried deep in VW’s announcement is the news that Volkswagen’s board member in charge of their global Works Council Bernd Osterloh will join the Volkswagen Group of […]

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Bernd-Osterloh

The horse-trading between Volkswagen, the UAW and IG Metall that eventually led to both the UAW’s “voluntary union” and the new crossover’s production at Chattanooga isn’t quite over yet. Buried deep in VW’s announcement is the news that Volkswagen’s board member in charge of their global Works Council Bernd Osterloh will join the Volkswagen Group of Amerca’s Board of Directors.

Osterloh has long been a thorn in the side of anti-UAW forces, suggesting that without UAW representation, the crossover would not come to Chattanooga – something that Osterloh, as a member of Volkswagen’s supervisory board, can set into motion if he feels vengeful enough.

In the end, the UAW lost and the crossover came to Chattanooga, but presumably, something had to give so that IG Metall took some kind of victory, real or perceived.

VW’s official announcement states

“We are pleased that Mr. Osterloh has declared his willingness to play a concentrated role in shaping our US strategy in the future. He will represent the views of the workforce. This is in line with the codetermination culture of Volkswagen, which is one of our key success factors,” Prof. Dr. Winterkorn said.

Osterloh stated: “It is important for us that our colleagues in the U.S. know that we also care about the production site and the employment in Chattanooga. I am looking forward to my work on the Board. I am determined to uphold the interests of Volkswagen employees in Chattanooga. The North American market offers considerable opportunities; in my opinion, these have not been pursued with sufficient consistency in the past. With today’s decision to produce the midsize SUV in the USA, we are taking a key step.”

The natural response to this is, why does a German union official care about the interests of American workers? From where I sit, it seems that this was a concession made to get Osterloh and IG Metall to acquiesce to the production decision – something has previously been threatened if union demands weren’t met. Even though the UAW is gaining little traction with their own organization campaign, they now have an ally in IG Metall, able to influence decisions at Volkswagen Group of America.

This isn’t the first time a cross-continent trade has happened. Outgoing UAW President Bob King was chosen by IG Metall to sit on Opel’s board, and the two unions have been moving towards deeper ties in recent years.

 

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UAW Will Spend Less On Transplant Organization Campaigns http://www.thetruthaboutcars.com/2014/06/uaw-will-spend-less-on-transplant-organization-campaigns/ http://www.thetruthaboutcars.com/2014/06/uaw-will-spend-less-on-transplant-organization-campaigns/#comments Mon, 09 Jun 2014 13:00:45 +0000 http://www.thetruthaboutcars.com/?p=840466 Though the United Auto Worker’s fight for organization of the transplants in the Southeastern United States rages on, the union will not be taking as much from its war chest to fund the fight than in previous years. The Detroit News reports UAW Secretary-Treasurer Gary Casteel informed reporters at the end of the 36th UAW […]

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UAW + UniteHere Protest June 2014

Though the United Auto Worker’s fight for organization of the transplants in the Southeastern United States rages on, the union will not be taking as much from its war chest to fund the fight than in previous years.

The Detroit News reports UAW Secretary-Treasurer Gary Casteel informed reporters at the end of the 36th UAW Constitutional Convention that there would be news this week of the union’s plan to organize the Mercedes-Benz plant in Vance, Ala. despite the lack of support for the UAW. He also says he will remain in Tennessee to help with the renewed fight for the Volkswagen plant in Chattanooga, where the union lost in a contentious election back in February amid allegations of anti-union interference.

As for what those plans entail, or how much less the union was willing to spend on them, Casteel did not offer specifics; the UAW spent $15 million under the term of former union president Bob King, whose term ended with the election of new president and former secretary-treasurer Dennis Williams. He also said his union would not be affected by Canadian labor union Unifor’s efforts to organize Toyota’s plants in Ontario, nor did he believe if Chattanooga had been won, all of the remaining transplants would soon follow:

I don’t really believe in the domino effect. If Volkswagen had been successful, I didn’t see this domino effect with the other transnationals and vice-versa.

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Williams: Union To Focus On Detroit Three, Transplants, Elections http://www.thetruthaboutcars.com/2014/06/williams-union-to-focus-on-detroit-three-transplants-elections/ http://www.thetruthaboutcars.com/2014/06/williams-union-to-focus-on-detroit-three-transplants-elections/#comments Fri, 06 Jun 2014 11:00:57 +0000 http://www.thetruthaboutcars.com/?p=838345 Automotive News reports new United Auto Workers president Dennis Williams let it be known before the 1,100 delegates at the 36th UAW Constitutional Convention in Detroit that the union’s focus will be on contract negotiations with the Detroit Three in 2015, and the national elections of 2014 and 2016. Regarding the former, Williams proclaimed that […]

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Dennis Williams

Automotive News reports new United Auto Workers president Dennis Williams let it be known before the 1,100 delegates at the 36th UAW Constitutional Convention in Detroit that the union’s focus will be on contract negotiations with the Detroit Three in 2015, and the national elections of 2014 and 2016. Regarding the former, Williams proclaimed that the time for making concessions had come to an end, vowing to fight on for workers’ rights and social and economic justice. He also addressed the leadership history of the union, providing examples of the challenges each president has had to face during their term, even if the answers left the membership confused at first.

After the convention closed, Williams gave a press conference detailing what the union will specifically do during his tenure as president, including an intensified focus on organizing the transplants in the Southeastern United States. That effort will be led in Tennessee — where the union lost a contentious election to organize the Volkswagen plant in Chattanooga in February of this year — by new UAW secretary-treasurer Gary Casteel. The president also hinted at pushing the union toward economic efficiency with its organizing budget, and vowed to take down the two-tier wage system holding a quarter of the 390,000 members working in on the floors of the Detroit Three underneath the rest of the rolls. No specifics were given for either strategy.

Finally, Detroit Free Press reports after Williams finished his speech, he led the delegates out of Cobo Center to join UniteHere Local 24 members on their first day of protest at the Crown Plaza Hotel across the street. Recording secretary Janee Ayers claimed the hotel had hired temporary employees and paying “poverty wages” instead of the $14 per hour average hotel employees make in Detroit. Williams added that no one from the UAW or any labor union would not “do any business” with hotel until its management allows the workers to organize.

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TTAC Matinee: Final Offer http://www.thetruthaboutcars.com/2014/06/ttac-matinee-final-offer/ http://www.thetruthaboutcars.com/2014/06/ttac-matinee-final-offer/#comments Fri, 06 Jun 2014 11:00:18 +0000 http://www.thetruthaboutcars.com/?p=838273 Friend of TTAC Michael Banovsky sent along this link to Final Offer, a documentary about the 1984 negotiations between the Canadian arm of the UAW and General Motors. Told from the perspective of both union brass and rank-and-file members, the doc explores both the labor-management relationship, as well as the strife between the UAW’s Canadian and […]

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Friend of TTAC Michael Banovsky sent along this link to Final Offer, a documentary about the 1984 negotiations between the Canadian arm of the UAW and General Motors.

Told from the perspective of both union brass and rank-and-file members, the doc explores both the labor-management relationship, as well as the strife between the UAW’s Canadian and American arms, which led to the eventual creation of the separate Canadian Autoworkers Union – which is now Unifor, an amalgamated private sector union which came about through a merger between the CAW and other unions. Looking back, it’s easy to see that Final Offer was made at a pivotal moment in the history of the auto industry in North America, and gives us a look at a world that most of us (save for commenter Mikey) will never see: that of an hourly assembly line worker.

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UAW Elects Secretary-Treasurer Williams To Union Presidency http://www.thetruthaboutcars.com/2014/06/uaw-elects-secretary-treasurer-williams-to-union-presidency/ http://www.thetruthaboutcars.com/2014/06/uaw-elects-secretary-treasurer-williams-to-union-presidency/#comments Thu, 05 Jun 2014 13:00:06 +0000 http://www.thetruthaboutcars.com/?p=838097 Automotive News reports the United Auto Workers has elected secretary-treasurer Dennis Williams, who served in the role under now-retired president Bob King, as the union’s new president in a 3215 to 49 vote during the 36th UAW Constitutional Convention in Detroit. Williams, who came from the agricultural wing of the union, is the first union […]

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UAW President Dennis Williams

Automotive News reports the United Auto Workers has elected secretary-treasurer Dennis Williams, who served in the role under now-retired president Bob King, as the union’s new president in a 3215 to 49 vote during the 36th UAW Constitutional Convention in Detroit. Williams, who came from the agricultural wing of the union, is the first union president not to have worked in the automotive industry.

The new president will have a number of challenges before him, including organization talks among the Detroit Three in 2015, political elections this year and 2016, and a new attempt at organizing the Volkswagen plant in Chattanooga, Tenn. after a major loss in the February 2014 election held at the plant; Williams was involved in the first organization attempt. UAW regional director Gary Casteel will take Williams’ place as the union’s secretary-treasurer.

In other union news, the UAW has signed a new contract with supplier Dana, covering 2,500 members in its 11 plants within the United States for the next three years. The supplier also announced expansion plans for its headquarters in Toledo, Ohio, which will add 40,000 square feet to the 191,000 sq-ft facility at a price of $7 million to $10 million by 2015. Once complete, 200 additional employees will be employed in the expanded building, some 175 of whom will have relocated from a nearby facility two miles away.

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UAW Raises Member Dues For First Time Since 1967 http://www.thetruthaboutcars.com/2014/06/uaw-raises-member-dues-for-first-time-since-1967/ http://www.thetruthaboutcars.com/2014/06/uaw-raises-member-dues-for-first-time-since-1967/#comments Wed, 04 Jun 2014 13:00:58 +0000 http://www.thetruthaboutcars.com/?p=836770 Automotive News reports the United Auto Workers have approved a dues increase to 2.5 hours of pay per month during the 36th UAW Constitutional Convention in Detroit. The increase, the first since 1967, is expected to bring in nearly $50 million annually to the newly renamed International Strike and Defense Fund. Though a majority supported […]

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UAW President Bob King Speaking At 36th UAW Constitutional Convention

Automotive News reports the United Auto Workers have approved a dues increase to 2.5 hours of pay per month during the 36th UAW Constitutional Convention in Detroit. The increase, the first since 1967, is expected to bring in nearly $50 million annually to the newly renamed International Strike and Defense Fund. Though a majority supported the increase through a show of hands after a voice vote proved inconclusive, the move was hotly debated prior to voting.

During the debate, where 40 of the 1,100 delegates representing all of the regions where the UAW has a presence offered both views for and against the dues increase, long-shot union presidential candidate Gary Walkowicz of Dearborn, Mich. held that the vote should have been put forth before the 390,000-plus rank-and-file instead of the delegation. Walkowicz claimed an increase would cause some members to stop paying dues to the UAW once current contracts with the Detroit Three expire in September of 2015, thanks to a right-to-work law passed by Michigan in 2013. On the other hand, outgoing president Bob King said that the increase would ultimately give the union the power to merit a fairer outcome for its members from employers in the automotive industry, and to continue organization efforts among the transplants.

Detroit Free Press‘s Tom Walsh says that whomever will fill King’s shoes beginning Thursday will need to learn from past mistakes and defeats and establish a “more compelling case for the value proposition of union membership” should the UAW move forward overall. Though King was able to boost rolls up to 22,000 and save/create 28,000 jobs in his four-year term, the union also suffered setbacks among the transplants, particularly with the February 2014 election held at Volkswagen’s plant in Chattanooga, Tenn. Walsh adds the UAW will have a tougher road still to travel, from the aforementioned right-to-work legislation Michigan that could see some members cease paying dues, to the contract bargaining with the Detroit Three in 2015, all to show “how workers’ lives will improve, [and] how unions will help communities grow more jobs,” lest they go “extinct.”

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First Day Of 2014 UAW Convention Emphasizes Continuance Of Southern Strategy http://www.thetruthaboutcars.com/2014/06/first-day-of-2014-uaw-convention-emphasizes-continuance-of-southern-strategy/ http://www.thetruthaboutcars.com/2014/06/first-day-of-2014-uaw-convention-emphasizes-continuance-of-southern-strategy/#comments Tue, 03 Jun 2014 10:00:44 +0000 http://www.thetruthaboutcars.com/?p=836025 Automotive News reports Volkswagen Global Works Council General Secretary Frank Patta addressed the 1,100 attendees in Cobo Hall during the first day of the 36th UAW Constitutional Convention in Detroit. Through a translator, Patta urged the union to wage a new fight for the VW factory in Chattanooga, Tenn. — where both unions lost the […]

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2014 UAW Constitutional Convention

Automotive News reports Volkswagen Global Works Council General Secretary Frank Patta addressed the 1,100 attendees in Cobo Hall during the first day of the 36th UAW Constitutional Convention in Detroit. Through a translator, Patta urged the union to wage a new fight for the VW factory in Chattanooga, Tenn. — where both unions lost the right to organize workers in a close election back in February — proclaiming the election “was stolen” by outside anti-union politicians and political groups. Finally, he vowed that his works council will continue to back the UAW in all of the latter’s efforts to organize non-union shop floors throughout the Southeastern United States and elsewhere, believing the efforts will see both parties ultimately prevail in their respective goals.

On the sidelines, outgoing union president Bob King was looking for “great, open discussion and debate,” as well as “a unified UAW to come out and fight for the best” for the union’s membership of 390,000. King will be leaving a lot of unfinished business behind once the delegates choose their new president later this week, including particularly among organizing the transplants in the South. The union will also have to navigate successfully through collective bargaining with the Detroit Three next year, where wages and two-tier systems promise rough seas.

Speaking of wages, King took the podium to make the case for increasing dues to help recharge the union’s strike fund, currently sitting at $630 million from its peak of $930 million in 2006. The due increase — the first since 1967 — will add a half-hour of pay per month to the two hours of pay devoted to the union, bringing less than $50 million annually if implemented. The vote to increase dues will take place Tuesday, and will only be voted upon by the convention attendees.

Finally, The Detroit News says the likely future president of the union, UAW Secretary-Treasurer Dennis Williams, will continue the fight in the South for organization. Williams plans to send Gary Casteel to meet with workers at the Daimler plant in Vance, Ala. — assuming UAW representatives haven’t been evicted by then — to discuss concerns over the slow pace toward holding an election at the plant. While the union may be on shaky ground among the transplants, Williams said the UAW will remain the South for the long-term, and for those who believe otherwise to “get used to” the union’s presence.

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UAW Prepares To Choose New President Ahead Of Internal, External Challenges http://www.thetruthaboutcars.com/2014/06/uaw-prepares-to-choose-new-president-ahead-of-internal-external-challenges/ http://www.thetruthaboutcars.com/2014/06/uaw-prepares-to-choose-new-president-ahead-of-internal-external-challenges/#comments Mon, 02 Jun 2014 13:00:57 +0000 http://www.thetruthaboutcars.com/?p=835609 This week, the United Auto Workers will select a new president to take up where outgoing president Bob King will be leaving behind in the wake of a crushing loss in Tennessee, low but growing membership rolls, and dwindling budgets. The Detroit News reports that the 1,100 delegates meeting at Cobo Hall in Detroit for […]

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This week, the United Auto Workers will select a new president to take up where outgoing president Bob King will be leaving behind in the wake of a crushing loss in Tennessee, low but growing membership rolls, and dwindling budgets.

The Detroit News reports that the 1,100 delegates meeting at Cobo Hall in Detroit for the 36th UAW Constitutional Convention will likely choose union secretary-treasurer Dennis Williams as the UAW’s new president, which would make him the first president not to have worked in an automotive factory if chosen.

Whomever the president will be, they will inherit the work King has put into protecting the union while fighting to expand its presence in the United States, particularly in Southern states such as Tennessee and Mississippi. Though membership is nowhere near the peak of 1.5 million in 1979, the outgoing president boosted current rolls 11 percent to 391,415 during his four-year term through recruiting workers in auto supply, gambling and higher education. King also focused on bringing more jobs and capital investments to the auto industry as a whole, shoring up the future for the next president.

In the present, the UAW will also vote on whether to increase dues for the first time since 1967 to 2.5 hours per month to help replenish the union’s strike fund, currently holding at $630 million from a peak of $930 million in 2006. The members will also face a battle at the ballot box in November as many pro-union Congressional legislators are up for re-election, and may need to join up with social justice activists on a global scale to show those casting a dim eye that the UAW is more than an industry-focused organization.

As for King, who has been in a leadership role with the union since the early 1980s, he plans to remain active in the labor movement, though has no current post-UAW plans at this time.

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UAW, IndustriALL Seek Mediation Over Mississippi Nissan Plant http://www.thetruthaboutcars.com/2014/04/uaw-industriall-seek-mediation-over-mississippi-nissan-plant/ http://www.thetruthaboutcars.com/2014/04/uaw-industriall-seek-mediation-over-mississippi-nissan-plant/#comments Tue, 29 Apr 2014 13:30:12 +0000 http://www.thetruthaboutcars.com/?p=812290 The battle for Chattanooga may have come to a close for the time being, but the United Auto Workers is seeking mediation from the U.S. State Department in their fight for the Nissan plant in Canton, Miss., with Geneva, Switzerland-based IndustriALL Global Union at their side. Detroit Free Press reports the UAW is claiming interferance […]

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Nissan Mississippi Plant

The battle for Chattanooga may have come to a close for the time being, but the United Auto Workers is seeking mediation from the U.S. State Department in their fight for the Nissan plant in Canton, Miss., with Geneva, Switzerland-based IndustriALL Global Union at their side.

Detroit Free Press reports the UAW is claiming interferance by Nissan in its attempts to organize the plant, stating the automaker “should abide by global [labor] standards that the United States and other countries have agreed on.” Nissan, for its part, has begged to differ thus far:

Nissan respects the labor laws of every country in which we operate. Allegations by the UAW that suggest otherwise are untrue and unfounded. Twice already, Nissan employees in the U.S. have voted against having the UAW represent them.

The mediation would be conducted by the State Department’s National Contact Point, a tool used by members of the Organization for Economic Co-operation and Development to maintain compliance with the organization’s guidelines for international companies such as Nissan. A decision to mediate is expected in around three months.

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VW, UAW Consider Options Surrounding Chattanooga Plant http://www.thetruthaboutcars.com/2014/04/vw-uaw-consider-options-surrounding-chattanooga-plant/ http://www.thetruthaboutcars.com/2014/04/vw-uaw-consider-options-surrounding-chattanooga-plant/#comments Mon, 28 Apr 2014 12:30:33 +0000 http://www.thetruthaboutcars.com/?p=811490 After backing out from its appeal over results of the February 2014 organization election at Volkswagen’s Chattanooga, Tenn. plant, the United Auto Workers is considering options to organize the plant, just as Volkswagen itself is considering several options outside of Tennessee for its new SUV. The Detroit News reports VW attorney Alex Leath sent an […]

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After backing out from its appeal over results of the February 2014 organization election at Volkswagen’s Chattanooga, Tenn. plant, the United Auto Workers is considering options to organize the plant, just as Volkswagen itself is considering several options outside of Tennessee for its new SUV.

The Detroit News reports VW attorney Alex Leath sent an email in late January 2014 to Tennessee’s Department of Economic and Community Development during negotiations over incentives to build the SUV in Tennessee that, while there were “non-deal” issues delaying “the TN solution,” the automaker had been successful in “reaching agreement on terms” at a number of unidentified locations. Leath also had been drafting a memorandum of understanding which included proposed incentive figures from several months prior. Amid opposition toward the UAW establishing a presence in the plant by Republican politicians and affiliated outside parties, and in response to the memorandum, the agency withdrew the $300 million in incentives it planned to offer VW in exchange for for the seven-passenger SUV.

Moving ahead to this week, UAW president Bob King stated the biggest factor in backing down on its appeal before the National Labor Relations Board was to help VW and the workers in Chattanooga land the deal for the SUV. In the meantime, the union is considering options to bring organized labor to the plant, including a private vote to be held sometime this year. King added that the UAW still had representatives working with the workers on the floor in Chattanooga, vowing the union would continue to push for representation.

As for the deal that had been cast aside, Tennessee governor Bill Haslam hopes to quickly reestablish talks between the state and VW for the SUV, though Mexico has made an offer to bring the product into one of its factories.

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Volkswagen Leaves Door Open For “Co-Determination” In Chattanooga http://www.thetruthaboutcars.com/2014/04/volkswagen-leaves-door-open-for-co-determination-in-chattanooga/ http://www.thetruthaboutcars.com/2014/04/volkswagen-leaves-door-open-for-co-determination-in-chattanooga/#comments Fri, 25 Apr 2014 13:00:57 +0000 http://www.thetruthaboutcars.com/?p=809754 Though the United Auto Workers recently backed down from challenging the results of the February 2014 organization election held at Volkwagen’s Chattanooga, Tenn. plant before the National Labor Relations Board, Volkswagen has opted to leave the door open for representation via a variation of the works council model used elsewhere. Just-Auto reports the automaker welcomed […]

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Though the United Auto Workers recently backed down from challenging the results of the February 2014 organization election held at Volkwagen’s Chattanooga, Tenn. plant before the National Labor Relations Board, Volkswagen has opted to leave the door open for representation via a variation of the works council model used elsewhere.

Just-Auto reports the automaker welcomed the UAW’s withdrawal from the fight, proclaiming that it could now move forward with its tasks of building cars in Chattanooga, securing jobs in Tennessee, and establishing a new form of what it calls “co-determination” within the United States:

Volkswagen Chattanooga is seeking to establish good opportunities for consultation and representation for all its employees, opportunities that are normal practice for the Volkswagen team all over the world – that applies for those employees who voted against the UAW – just as it applies for those who voted in favour.

As for the UAW, outgoing president Bob King said the union was finally ready to “put the tainted election” behind it, while Senator Bob Corker proclaimed the challenge to the results and subsequent withdrawal as “nothing more than a sideshow to draw away from their stinging loss in Chattanooga.”

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UAW Ends Fight For Organization Of Tennessee VW Plant http://www.thetruthaboutcars.com/2014/04/uaw-ends-fight-for-organization-of-tennessee-vw-plant/ http://www.thetruthaboutcars.com/2014/04/uaw-ends-fight-for-organization-of-tennessee-vw-plant/#comments Mon, 21 Apr 2014 20:30:02 +0000 http://www.thetruthaboutcars.com/?p=806762 The Huffington Post reports the United Auto Workers has withdrawn its petition with the National Labor Resources Board challenging the results of the February 2014 election regarding organization of the workforce at Volkswagen’s plant in Chattanooga, Tenn. UAW President Bob King said the decision to withdraw was made “in the best interests” of all parties […]

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The Huffington Post reports the United Auto Workers has withdrawn its petition with the National Labor Resources Board challenging the results of the February 2014 election regarding organization of the workforce at Volkswagen’s plant in Chattanooga, Tenn.

UAW President Bob King said the decision to withdraw was made “in the best interests” of all parties involved, citing the “historically dysfunctional and complex process” such a challenge before the NLRB would entail. King added that resistance met by both Tennessee governor Bill Haslam and U.S. Senator Bob Corker regarding the union’s effort to subpoena the politicians also factored into the decision to stand down:

The UAW is ready to put February’s tainted election in the rearview mirror and instead focus on advocating for new jobs and economic investment in Chattanooga.

Though the challenge — which would have led to a new election at the factory had it been successful — has been withdrawn, King said the challenge did shed light on the election by “inform[ing] the public about the unprecedented interference by anti-labor politicians and third parties,” such as the number of documents gathered by Nashville, Tenn. CBS affiliate WTVF-TV linking Gov. Haslam’s administration to incentives made to VW for a new factory on the alleged stipulation that the Chattanooga plant remaining unorganized.

Had the UAW stood firm with their petition, the first hearing would have been held Monday.

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UAW Subpoenas Haslam, Corker To Appear At VW NLRB Appeal Hearing http://www.thetruthaboutcars.com/2014/04/uaw-subpoenas-haslam-corker-to-appear-at-vw-nlrb-appeal-hearing/ http://www.thetruthaboutcars.com/2014/04/uaw-subpoenas-haslam-corker-to-appear-at-vw-nlrb-appeal-hearing/#comments Fri, 11 Apr 2014 09:30:50 +0000 http://www.thetruthaboutcars.com/?p=793666 Tennessee governor Bill Haslam and U.S. Sen. Bob Corker are just two of the 20 prominent Tennessee witnesses subpoenaed by the United Auto Workers to appear at the union’s hearing before the National Labor Resource Board later this month, where the UAW will appeal the results of the organizing election held at the Volkswagen plant […]

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Governor_Bill_Haslam

Tennessee governor Bill Haslam and U.S. Sen. Bob Corker are just two of the 20 prominent Tennessee witnesses subpoenaed by the United Auto Workers to appear at the union’s hearing before the National Labor Resource Board later this month, where the UAW will appeal the results of the organizing election held at the Volkswagen plant in Chattanooga back in February of this year.

The Detroit News reports the 20 witnesses subpoenaed are ordered to bring emails and documents related to a state government incentive made to VW in the aim of bringing production of a planned midsize SUV to Tennessee. Outgoing UAW president Bob King defended his union’s decision:

The purpose of the NLRB’s investigation is to determine the truth concerning the third-party interference in the February election at Volkswagen’s Chattanooga plant. The NLRB’s rules call for the use of subpoenas as part of this truth-seeking exercise. The UAW hopes that all parties who receive subpoenas will fully comply by providing the NLRB with the requested documents and with their testimony.

The action comes on the heels of an exposé conducted by Nashville CBS affiliate WTVF-TV regarding documents linking the Haslam administration to an incentive proposal made to the German automaker on the alleged condition the plant in Chattanooga remain unorganized; the proposal was withdrawn in January ahead of the election.

Among the others subpoenaed by the UAW include Tennessee house speaker Beth Harwell, economic development commissioner Bill Hagerty, and anti-tax activist Grover Norquist.

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Leaked Documents Link Anti-Union VW Incentive Offer To TN Governor’s Office http://www.thetruthaboutcars.com/2014/04/leaked-documents-link-anti-union-vw-incentive-offer-to-tn-governors-office/ http://www.thetruthaboutcars.com/2014/04/leaked-documents-link-anti-union-vw-incentive-offer-to-tn-governors-office/#comments Wed, 02 Apr 2014 14:15:09 +0000 http://www.thetruthaboutcars.com/?p=786417 Leaked documents linked to the United Auto Workers battle for the Volkswagen plant in Chattanooga, Tenn. point to a connection between Governor Bill Haslam and the German automaker regarding a $300 million incentive in exchange for over 1,300 jobs at a proposed SUV plant within the state. WTVF-TV reports the incentives were contingent “to works […]

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Leaked documents linked to the United Auto Workers battle for the Volkswagen plant in Chattanooga, Tenn. point to a connection between Governor Bill Haslam and the German automaker regarding a $300 million incentive in exchange for over 1,300 jobs at a proposed SUV plant within the state.

WTVF-TV reports the incentives were contingent “to works council discussions between the State of Tennessee and VW being concluded to the satisfaction of the State of Tennessee.” By the time Volkswagen entered into election talks with the UAW in January, however, the Haslam administration formally notified the automaker that it was withdrawing the offer, citing that it had kept the offer on the table past the 90-day window normally reserved for incentives when the incentive in question had no such expiration date.

Though Haslam has denied any such connection to the incentive — dubbed “Project Trinity” — U.S. Senator Bob Corker claimed as early as February of this year that the offering would be made should the workers at the Chattanooga plant vote against representation by the union.

As for the UAW, organizer Gary Casteel stated the following in response to whether the now-public documents were a game-changer in the union’s appeal to the National Labor Relations Board over the election results:

To me, it puts pressure on the state to do what they should have done in the first place — and that’s give the incentives with no strings attached, just like they would any other company, union or non-union.

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UAW Sees Fourth Consecutive Increase In Membership http://www.thetruthaboutcars.com/2014/03/uaw-sees-fourth-consecutive-increase-in-membership/ http://www.thetruthaboutcars.com/2014/03/uaw-sees-fourth-consecutive-increase-in-membership/#comments Mon, 31 Mar 2014 12:58:44 +0000 http://www.thetruthaboutcars.com/?p=785185 Under the leadership of outgoing president Bob King, the United Auto Workers have seen their rolls increase to 9,000 members in 2013, marking the fourth consecutive year of increases for the union. Automotive News reports the current total membership holds at 391,415, up 2.3 percent from 2012. The increase can be attributed to recruitment drives […]

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Bob King

Under the leadership of outgoing president Bob King, the United Auto Workers have seen their rolls increase to 9,000 members in 2013, marking the fourth consecutive year of increases for the union.

Automotive News reports the current total membership holds at 391,415, up 2.3 percent from 2012. The increase can be attributed to recruitment drives at IC Bus, Flex-a-Gate and Faurecia, as well as casinos in Ohio and Las Vegas.

Annual membership last declined in 2009, when 355,191 remained from 2008′s 431,037 figure after the Detroit Three fended off declining sales and production amid the onset of the Great Recession. 2008′s figure, however, pales in comparison to the UAW’s peak roll of over 1.5 million members in 1979.

Despite the increase in membership, the UAW is still battling over plants in the south, including the high-profile fights in Chattanooga, Tenn. and Canton, Miss., the former of which resulted in a loss at the polls earlier this year.

Spending is also down for the union — $214 million in 2013 vs. $260 million in 2012 — due to falling dues and low membership. A dues increase is expected to be put to vote at the UAW’s June convention, where King’s replacement will also be elected.

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Ford: Gettelfinger Should Be Credited For Saving Company http://www.thetruthaboutcars.com/2014/03/ford-gettelfinger-should-be-credited-for-saving-company/ http://www.thetruthaboutcars.com/2014/03/ford-gettelfinger-should-be-credited-for-saving-company/#comments Fri, 28 Mar 2014 12:45:26 +0000 http://www.thetruthaboutcars.com/?p=782865 Ford’s executive chairman Bill Ford, Jr. told CNBC this week that former United Auto Workers president Ron Gettelfinger “doesn’t get enough credit for helping save Ford.” Automotive News reports the UAW worked closely with the Blue Oval to avoid the fates that befell Chrysler and General Motors in the run-up to the Great Recession, as […]

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Ford’s executive chairman Bill Ford, Jr. told CNBC this week that former United Auto Workers president Ron Gettelfinger “doesn’t get enough credit for helping save Ford.

Automotive News reports the UAW worked closely with the Blue Oval to avoid the fates that befell Chrysler and General Motors in the run-up to the Great Recession, as Ford Jr. explained in a live interview on CNBC’s “Squawk Box”:

When our times were darkest in the ’07, ’08, ’09 time frame, the UAW helped our industry get back on its feet, helped Ford get back on its feet. Ron Gettelfinger, the former president of the United Auto Workers, doesn’t get enough credit for helping save Ford.

The chairman went on to say that in the automaker’s darkest hour, he turned to Gettelfinger to “save the Ford Motor Co.” For Ford, this meant concessions by the union, including two-tier wages, overtime pay after 40 hours of work, and giving up vacation time. In turn, the Blue Oval lowered labor cost to $58/hour per employee.

When asked why the UAW was turned away from the South — specifically the Volkswagen plant in Chattanooga, Tenn. — Ford, Jr. noted the region’s attitude toward organized labor in general, as well as how the automaker views its workers in comparison:

Surprised? No, because there’s a long history of organizing that didn’t go well in the South. I would say this. We’ve had a great relationship with our workforce. I don’t look at them as union and nonunion but as Ford workers. … We have a lot of second-, third-, fourth-, fifth- and even sixth-generation workers at Ford in our company.

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UAW Will Appeal NLRB Decision Giving Anti-UAW VW Workers Voice http://www.thetruthaboutcars.com/2014/03/uaw-will-appeal-nlrb-decision-giving-anti-uaw-vw-workers-voice/ http://www.thetruthaboutcars.com/2014/03/uaw-will-appeal-nlrb-decision-giving-anti-uaw-vw-workers-voice/#comments Thu, 13 Mar 2014 11:39:46 +0000 http://www.thetruthaboutcars.com/?p=770945 Angered by the decision made by the National Labor Relations Board to allow anti-UAW Volkswagen workers to defend the results of an election held last month at the VW plant in Chattanooga, Tenn. on whether or not to be represented by the United Auto Workers, the union has vowed to appeal. Reuters reports the union […]

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Angered by the decision made by the National Labor Relations Board to allow anti-UAW Volkswagen workers to defend the results of an election held last month at the VW plant in Chattanooga, Tenn. on whether or not to be represented by the United Auto Workers, the union has vowed to appeal.

Reuters reports the union believes the NLRB discarded its own precedent by allowing the workers — supported by both the National Right To Work Legal Defense Foundation and Southern Momentum, two of the outside groups that had campaigned against organization by the UAW — a formal role in the dispute, and expressed their displeasure in a statement:

It is an outrage that their allies, who refused to reveal their funding sources and who openly republished the illicit threats in the media and among the Volkswagen workforce, will now be allowed to participate in the NLRB hearing.

Though it was the regional office in Atlanta who signed-off on the decision to allow the anti-UAW workers a valid voice in the dispute, the UAW plans to appeal directly to the five-member NLRB board in Washington, D.C. The office is overseeing the main dispute over the election results — whose decision could lead to a new election if all is found in favor of the UAW — and is planning an investigation regarding the outside interference alleged by the union to be the main cause of their loss.

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IG Metall Warns Against Yellow Union For Chattanooga VW Plant http://www.thetruthaboutcars.com/2014/03/ig-metall-warns-against-yellow-union-for-chattanooga-vw-plant/ http://www.thetruthaboutcars.com/2014/03/ig-metall-warns-against-yellow-union-for-chattanooga-vw-plant/#comments Thu, 06 Mar 2014 13:12:04 +0000 http://www.thetruthaboutcars.com/?p=766121 While Volkswagen works to find a way to establish a works council at their Chattanooga, Tenn. plant in the wake of the failed United Auto Workers election and subsequent appeal to the National Labor Relations Board, German union IG Metall is warning against the establishment of what it calls a “yellow” union at the plant, […]

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IG Metall

While Volkswagen works to find a way to establish a works council at their Chattanooga, Tenn. plant in the wake of the failed United Auto Workers election and subsequent appeal to the National Labor Relations Board, German union IG Metall is warning against the establishment of what it calls a “yellow” union at the plant, or one that has been established by Volkswagen.

Just-Auto reports IG Metall international department director Horst Mund, though disappointed with the outcome of the UAW election, believes the only way to a works council is through unionization, while also warning against any diluted form of representation at the plant:

From my talks and contacts with unions in the US, I can tell there is scepticism against house unions. We have seen attempts throughout the world [when] yellow unions are installed. I am not saying Volkswagen is anywhere near contemplating this – on the contrary they are definitely not.

Regarding the UAW appeal, Mund says the fight “was never fair,” citing the outside interference alleged by the union in their appeal as the cause of their defeat, and supports the union’s appeal. He also found the entire controversy around the election absurd, especially with its “life [and] death” tone:

This is not about life and death. It is about simple choice.

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Volkswagen Mum On Alleged Expansion Of U.S. Plant http://www.thetruthaboutcars.com/2014/03/volkswagen-mum-on-alleged-expansion-of-u-s-plant/ http://www.thetruthaboutcars.com/2014/03/volkswagen-mum-on-alleged-expansion-of-u-s-plant/#comments Mon, 03 Mar 2014 15:30:20 +0000 http://www.thetruthaboutcars.com/?p=760105 Though United States Senator Bob Corker of Tennessee claimed Volkswagen would announce an expansion of the plant in his native Chattanooga — slated to build a midsize SUV based on the CrossBlue Concept from this year’s Detroit Auto Show — if the workers rejected the United Auto Workers in last month’s attempt to organise the […]

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Volkswagen CrossBlue Concept SUV

Though United States Senator Bob Corker of Tennessee claimed Volkswagen would announce an expansion of the plant in his native Chattanooga — slated to build a midsize SUV based on the CrossBlue Concept from this year’s Detroit Auto Show — if the workers rejected the United Auto Workers in last month’s attempt to organise the plant, the German automaker has remained silent as of this weekend.

The Detroit Free Press reports Corker believes the delay is the result of an appeal made by the UAW to the National Labor Relations Board, citing the senator’s comments and those of outside anti-union interests as the chief causes in the election’s failure. He also dismissed the idea VW would decide to build the new SUV in either Tennessee or Mexico no matter the election’s outcome:

There is no way I’d put out a statement like I put out unless I was 1,000% that it was accurate in every way.

Meanwhile, VW is moving forward with a plan to install a works council in the Tennessee plant, though where the automaker may build its next U.S. plant depends on the success of the campaign. VW Global Works Council head Bernd Osterloh warned that the “massive antiunion atmosphere” surrounding Chattanooga could prompt the company to take their ball out of the South should future expansion be considered.

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Corker: Labor Board Should Not Silence Lawmakers http://www.thetruthaboutcars.com/2014/02/corker-labor-board-should-not-silence-lawmakers/ http://www.thetruthaboutcars.com/2014/02/corker-labor-board-should-not-silence-lawmakers/#comments Fri, 28 Feb 2014 15:45:17 +0000 http://www.thetruthaboutcars.com/?p=757161 Former Chattanooga, Tenn. mayor and current United States Senator Bob Corker urged the National Labor Relations Board not to silence him or fellow lawmakers opposed to unionization as the NLRB considers an appeal by the United Auto Workers over the results of the three-day election recently held at Volkswagen’s plant in Chattanooga. Reuters reports Sen. […]

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Senator Bob Corker

Former Chattanooga, Tenn. mayor and current United States Senator Bob Corker urged the National Labor Relations Board not to silence him or fellow lawmakers opposed to unionization as the NLRB considers an appeal by the United Auto Workers over the results of the three-day election recently held at Volkswagen’s plant in Chattanooga.

Reuters reports Sen. Corker issued a statement during the election, where conversations led him to believe that if the workers rejected UAW representation, then VW would build a new midsize SUV in his state. He adds that when Democrat politicians voiced support for unions in the past, the NLRB ruled they properly expressed their free speech rights, a ruling Corker hopes will run for the opposition, as well:

I hope that the NLRB will understand and realize the magnitude of what they are going to be deciding and in no way will try to muzzle public officials who are community leaders from expressing their point of view.

Corker said he spoke out against the UAW in order to counteract misinformation about the SUV’s arrival being tied to the plant’s unionization, an allegation the union denies making while consistently stating the vote would not affect where the SUV would ultimately be produced.

Though mum on where his information regarding the rejection originated, Corker stood firm on his criticism of the UAW and its main reason for showing up in his state in the first place:

I think it was very apparent the UAW was in Chattanooga for one reason – dollars.

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VW Chattanooga Workers File Against UAW Recount http://www.thetruthaboutcars.com/2014/02/vw-chattanooga-workers-file-against-uaw-recount/ http://www.thetruthaboutcars.com/2014/02/vw-chattanooga-workers-file-against-uaw-recount/#comments Wed, 26 Feb 2014 21:52:46 +0000 http://www.thetruthaboutcars.com/?p=755345 Five workers at Volkswagen’s Chattanooga, Tenn. plant have filed a petition with the National Labor Relations Board against the United Auto Workers’ challenge to invalidate the outcome from this month’s three-day election, which saw the union fail to win the right to represent the plant’s workers in a close fight. Automotive News reports the quintet […]

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Five workers at Volkswagen’s Chattanooga, Tenn. plant have filed a petition with the National Labor Relations Board against the United Auto Workers’ challenge to invalidate the outcome from this month’s three-day election, which saw the union fail to win the right to represent the plant’s workers in a close fight.

Automotive News reports the quintet are aided by attorneys for anti-union organization National Right to Work Foundation, who believe if the NRLB doesn’t hear the workers, then no one might be able to resist the UAW, a belief NRWF President Mark Mix further explained in a statement regarding the petition:

Based on Volkswagen management’s actions leading up to this point, these workers are concerned that VW will not actively defend their vote to remain free from union boss control. That’s why these workers have filed a motion to intervene.

Meanwhile, the UAW’s argument for their filing is based upon alleged interference from anti-union forces, such as United States Senator Bob Corker, who said if workers voted against the union, the plant would find new funding to expand around a new midsize SUV set to be built in 2016. If allowed to stand, however, the results would be a major setback for the union in their battle to organize the South’s automotive industry.

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UAW Money Woes Worry Detroit Three http://www.thetruthaboutcars.com/2014/02/uaw-money-woes-worry-detroit-three/ http://www.thetruthaboutcars.com/2014/02/uaw-money-woes-worry-detroit-three/#comments Wed, 26 Feb 2014 12:30:03 +0000 http://www.thetruthaboutcars.com/?p=754881 With declining membership and fees paired with a defeat in a close election recently held at Volkswagen’s plant in Chattanooga, Tenn., the Detroit Three fear the United Auto Workers not only have no future, but their replacement would bring back the days of turmoil settled over a decade before. The Detroit Free Press reports the […]

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Bob King

With declining membership and fees paired with a defeat in a close election recently held at Volkswagen’s plant in Chattanooga, Tenn., the Detroit Three fear the United Auto Workers not only have no future, but their replacement would bring back the days of turmoil settled over a decade before.

The Detroit Free Press reports the three Detroit automakers worry the UAW could be absorbed by another, more hostile union not as willing to keep labor costs competitive with overseas competitors, as well disrupting the brokered peace which set lower wages for new hires and health care concessions that brought United States production costs on parity with Japan.

Meanwhile, the UAW continues to weaken, as annual dues fell by 40 percent to $115 million over the period between 2006 and 2012 with membership falling by 30 percent to 382,000 in the same period, having peaked at 1.5 million members in 1979. The union’s assets totaled $1 billion in 2012, making the UAW the wealthiest union the U.S., though $300 million in assets were liquidated in the six-year period to pay operating expenses while spending was cut 15 percent; $47 million in assets were sold in the last year alone to balance the union’s budget. Further, with lower wages from new workers unable to fill the coffers fast enough to make up the difference, the UAW may raise dues for the first time in 47 years.

In UAW president Bob King’s view, the union has no future without an organized South, where transplants such as VW and BMW have expanded in the region over the past decade as more and more factories in and around Detroit closed. King’s potential successor, secretary-treasurer Dennis Williams, has vowed to fight on, from higher wages for new hires to more organization battles in the South; the UAW recently filed an appeal with the National Labor Relations Board over the outcome of the Volkswagen vote.

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VW Labor Leaders Fight To Establish U.S. Works Council http://www.thetruthaboutcars.com/2014/02/vw-labor-leaders-fight-to-establish-u-s-works-council/ http://www.thetruthaboutcars.com/2014/02/vw-labor-leaders-fight-to-establish-u-s-works-council/#comments Tue, 25 Feb 2014 15:30:05 +0000 http://www.thetruthaboutcars.com/?p=753737 While the United Auto Workers take their battle to bring their brand of organization to Volkswagen’s plant in Chattanooga, Tenn. before the National Labor Relations Board, VW’s labor leaders are regrouping in their fight to establish a works council in the U.S. plant. Automotive News reports two top officials from VW’s global works council, secretary […]

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While the United Auto Workers take their battle to bring their brand of organization to Volkswagen’s plant in Chattanooga, Tenn. before the National Labor Relations Board, VW’s labor leaders are regrouping in their fight to establish a works council in the U.S. plant.

Automotive News reports two top officials from VW’s global works council, secretary generals Gunnar Kilian and Frank Patta, are in the United States for the next two weeks consulting with labor law experts as to what steps will need to be taken to establish a works council at the automaker’s Tennessee plant, an idea popular with a number of the plant’s workforce, especially those who voted to keep the UAW out of their floor during the three-day election held two weeks ago.

Meanwhile, UAW supporters believe a U.S. works council would need the legal force of a union contract for a council to work at all. A few options would include talking with a different union, moving forward without a union, or — as both U.S. Senator and former mayor of Chattanooga Bob Corker and American University professor Steve Silvia have suggested — establishing their own union.

Whatever the decision, future expansion into the U.S. market depends on a positive outcome; VW works council chairman Bernd Osterloh told German newspaper Sueddeutsche Zeitung that labor leadership would “hardly be able to vote in favor” of expansion by VW executives so long as Chattanooga remains unorganized.

Finally, the UAW has also vowed to fight for organization of the plant, filing a 58-page brief with the NLRB last weekend citing outside interference as reasoning for holding a new election. Dennis Williams, possible successor to the presidency of the UAW when outgoing president Bob King steps down in June, may have to wait a year before attempting to organize the plant again, but he doesn’t mind:

We’re not leaving Chattanooga. It took seven years to organize Ford, and I will be around for at least another five.

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QOTD: How Can the UAW’s Damaged Brand be Fixed? http://www.thetruthaboutcars.com/2014/02/qotd-how-can-the-uaws-damaged-brand-be-fixed/ http://www.thetruthaboutcars.com/2014/02/qotd-how-can-the-uaws-damaged-brand-be-fixed/#comments Sun, 23 Feb 2014 14:00:22 +0000 http://www.thetruthaboutcars.com/?p=752201 We talk a lot about brands here at TTAC. For example, Porsche comes in for a bit of criticism for moving away from their image as a maker of purist sports cars. We’ve discussed how brands can be burnished and also be diminished. Do today’s Cadillacs live up to “the standard of the world” and […]

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We talk a lot about brands here at TTAC. For example, Porsche comes in for a bit of criticism for moving away from their image as a maker of purist sports cars. We’ve discussed how brands can be burnished and also be diminished. Do today’s Cadillacs live up to “the standard of the world” and is the Lincoln Motor Company a dead brand walking? Back when GM was busy melting down financially and the future of brands like Pontiac were uncertain, I even checked with a businessman who specialized in bringing back old brands, to see how he would go about reviving GM’s distressed brands. Even a badly damaged brand can be revived. Which brings me to today’s topic, is the UAW’s brand damaged and if so, how can it be fixed?

I ask that not just because the autoworkers’ labor union lost an important certification vote at Volkswagen’s Chattanooga, TN assembly plant. You can see negative attitudes towards the UAW by consumers as well, people insisting one reason why they won’t buy a car from the three domestic American car companies is because they question the quality of cars built in UAW shops. Sure, some of the negativity comes from general anti-union attitudes, but I think the UAW would be well served to pay attention to the possibility that their brand is indeed considered damaged by both consumers and potential UAW members, and to consider what the union can do to restore some luster to its brand. Denying that the UAW brand is damaged, or saying that it’s all the fault of anti-union activity is akin to a line worker at GM’s Detroit Hamtramck Assembly Plant whistling Solidarity Forever as he strolls past the folks resting forever at Beth Olem.

One of the more common comments following the UAW’s failing to win the vote at VW was that workers there weren’t rejecting the idea of a union so much as they were rejecting a specific union, the UAW. Certainly a factor in the vote was the involvement of outside groups, like the one headed by Grover Norquist, that bought billboard space in Chattanooga targeting VW employees. Those billboards didn’t really address ideological issues surrounding the labor movement, they attacked the UAW. Those billboards wouldn’t have gotten traction with VW employees if the UAW’s image with those workers was pristine.

My own position on the UAW is that while I have my criticisms, a measurable percentage of the things that I see attacking the UAW are unfair. For example, calling the union “communist” is just silly in light of the history of Walter Reuther fighting hard to keep communist influence out of his union. I’m a small L libertarian and I have my differences with the labor movement but I think that the U.S. Constitution, which protects freedom of association and contract rights, provides a sound basis for saying that Americans have the right to form labor unions and try to negotiate collectively, at least in the private sector. This, however, is not about my political or ideological stances, it’s about consumers and workers looking at the union label and saying, “no, thanks”.

Part of the UAW’s brand image problem is tied to “Detroit”, the city and the industry. At the same time that “Detroit” evokes a symphony of images and feelings, many of which are not exactly warm and fuzzy, there are at least a couple of examples of Detroit brands being turned around. While it still has a long row to hoe, Cadillac today is a much more respected brand than it was in the late 1990s, and under Alan Mulally’s leadership Ford has gained a great deal of credibility with consumers and industry observers alike. If those companies’ brands can go from not even being on consumers’ short lists to now being found on their driveways, there’s no reason why the UAW can’t improve its image.

So if you were Dennis Williams, who is slated to replace Bob King as president of the UAW, what would you do to improve the UAW’s brand?

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

The post QOTD: How Can the UAW’s Damaged Brand be Fixed? appeared first on The Truth About Cars.

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