Uber Select: It's For Morons

There are some absolutely terrible people in this world who are fools for prestige, suckers for any shiny bauble or deplorable frippery that might permit them the despicable foppery of believing themselves to be somehow better than their fellow men for the least justifiable of reasons.

I am one of those terrible people. I wear Kiton suits even though I am so breathtakingly ugly that no manner of haute couture can make any possible difference. I have a “Black Series” toothbrush. When I saw a fellow racer who happened to be a hugely wealthy fellow from Hong Kong pull out an “Infinite” series Visa card to lay down next to my “Signature” series Visa, I did not rest until I was also in possession of an “Infinite” Visa that was stamped from actual metal instead of merely molded out of plastic. When my plans to acquire a European noble title from some down-and-out distant relatives around the turn of the century foundered, I actually purchased a barony from a (very small, not quite legitimate) country.

There is no activity or purchase too ridiculous for me to undertake in the name of perceived prestige. Or so I thought … until the day I paid $78 dollars to ride in an Uber Select.

Read more
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.