It was a lofty goal, a possibility at one point made believable by a sudden onslaught of seemingly indisputable evidence.
Volkswagen Of America determined that in 2018 the brand would generate 800,000 U.S. sales.
Indeed, between the industry’s doldrums in 2009 and 2012 the Volkswagen brand recorded a 104-percent improvement as U.S. auto sales rose by a far more modest 39 percent.
The task then seemed simple enough. After proving they could double their volume over the span of just three years, Volkswagen needed another doubling over the span that was twice as long. Which, it turns out, wasn’t to be so easy. (Read More…)