By on January 12, 2017

2018 Toyota Camry – Image: Toyota“When you get into next year and you look at 2018, I believe with these three products
and the excitement they bring back to that segment, I don’t see it falling anymore.”

– Jack Hollis, Toyota Motor Sales USA’s VP of marketing

U.S. sales of midsize cars tumbled by more than 250,000 units in 2016 even as new vehicle volume rose to record highs. The rate of decline was sharper than the decline experienced by the car sector at large. Only Chevrolet, with the all-new Malibu, and Subaru, with the relatively low-volume Legacy, sold more midsize cars in 2016 than in 2015.

Fleet sales excluded, retail data manifests a worsening of results as the year wore on. According to J.D. Power’s PIN December Industry Health Report, midsize car market share fell below 10 percent for the first time ever.

But Toyota USA’s marketing chief, Jack Hollis, believes 2017 could mark the end of the midsize decline, and 2018 sales of midsize cars could even begin to increase. (Read More…)

By on January 10, 2017

2017 Chrysler 200S AWD - Image: FCAAs recently as 2014, U.S. sales of midsize cars were on the rise, albeit marginally. As recently as 2015, U.S. sales of midsize cars were shrinking only modestly, falling less than 2 percent compared with 2014.

In 2016, however, U.S. sales of midsize cars decreased by more than 250,000 units — an 11-percent drop that exceeded the rate of decline witnessed elsewhere in the car market.


This is the seventh edition of TTAC’s Midsize Sedan Deathwatch. The midsize sedan as we know it — “midsizedus sedanicus” in the original latin — isn’t going anywhere any time soon, but the ongoing sales contraction will result in a reduction of mainstream intermediate sedans in the U.S. market. 

How do we know? It already has.


The midsize sedan segment continues to be a hugely consequential part of the car market and the overall new vehicle market, but the segment has greatly contracted over the last few years — including the demise of yet another nameplate in 2016.

That makes 2017 the best time to replace the 15-time best-seller with an all-new model. (Read More…)

By on January 5, 2017

2015 Ford F-150 crew cab

Thanks to improved midsize-truck sales, record Ram volume, and the best annual results for the Ford F-Series in more than a decade, U.S. sales of pickup trucks climbed to 2.69 million units in 2016.

The 6-percent year-over-year growth rate among pickup trucks shamed the industry at large — auto sales grew only 0.3 percent in 2016. Yet while auto sales reached record levels, spurred along in part by pickup improvements, truck sales haven’t quite returned to the glory days. Not yet.

Americans acquired an average of more than 3 million pickup trucks per year during a five-year period ending in 2007, the last time total pickup truck sales volume was stronger than it is now.

Some things haven’t changed, however. Ford sells the most popular full-size pickup truck line; 2016 was the F-Series 40th consecutive year as the segment’s top seller. And America’s top-selling manufacturer reigns as the top-selling manufacturer of pickup trucks.  (Read More…)

By on January 4, 2017

2016 Jeep Grand Cherokee OverlandGeneral Motors, Ford Motor Company, and Fiat Chrysler Automobiles all ended 2016 selling fewer new vehicles in the United States than the traditional Detroit Three managed one year earlier.

Yet for a second consecutive year, U.S. auto sales improved to record levels, shooting past 17.5 million units thanks to an end-of-year push that propelled December to a 3-percent increase, not the 2-percent decline forecasted. (Read More…)

By on December 20, 2016

2016 BMW X1 and 340i - Image: BMW USA

BMW continues to spend industry-leading levels of money to lure luxury car buyers in the United States. Yet November was the twelfth consecutive month in which sales at the BMW Group declined, year-over-year, in the U.S..

Through the first 11 months of 2016, sales at BMW are down 10 percent compared with the same period in 2015; Mini volume is off 11 percent.

According to TrueCar, however, no automaker is spending more in incentives, on a per vehicle basis, than BMW of North America. November 2016 incentives at the BMW Group jumped 25 percent compared with November 2015 yet sales fell 16 percent.

How much cash on the hood do American luxury car buyers want? (Read More…)

By on December 14, 2016

2017 Mazda 3 5-Door red - Image: Mazda

“It’s the one to have,” we said of the 2017 Mazda 3 on the last day of November, “but not the one you’ll buy.”

Pat TTAC on the back for such an accurate forecast, as the very next day, Mazda revealed that Americans acquired fewer Mazda 3s in November 2016 than at any point since January 2014, a 34-month low.

With the worst U.S. sales results in nearly three years, Mazda USA’s most popular car is now on track to potentially see annual volume fall to a decade low in 2016.

There’s nothing new about the American car buyer’s prerogative to avoid critical advice when it comes to Mazda’s compact sedan. The degree to which the Mazda-supporting suggestion is ignored, however, is, increasingly apparent. (Read More…)

By on December 12, 2016

2017 Nissan Titan red - Image: Nissan USA

America’s pickup truck market exploded with significant year-over-year growth in November 2016. After the U.S. auto industry reported three consecutive months of decline through the end of October, auto sales jumped 4 percent in November, year-over-year.

Pickup trucks were responsible for half of the industry’s growth last month.

All 11 truck nameplates on offer in the United States — from the Chevrolet Silverado that posted a modest 0.6-percent uptick to the Honda Ridgeline that shot up 115,367 percent — got in on the action.

Even the Nissan Titan.

(Read More…)

By on December 8, 2016

2017 Lincoln Continental - Image: Ford

There remains a select group of American car buyers who are actually buyers of cars. In fact, there are still American car buyers who want American cars. Indeed, there are still a number of American car buyers who want American luxury cars.

As an example, consider the all-new Lincoln Continental.

It’s not a hot seller — at least not in the conventional sense of the word. The new Lincoln Continental isn’t topping the sales charts. Indeed, given the fact, in November, the Continental was America’s 17th-best-selling premium brand car, it may not even be a warm seller.

But there are a couple of indicators that suggest the 2017 Lincoln Continental is over-performing; that it’s exceeding Ford Motor Company’s expectations. That’s not bad news for America’s remaining handful of American luxury car aficionados, especially with the measure of success being enjoyed by a cross-town Continental rival. (Read More…)

By on December 2, 2016

GMC.com screenshot - Image: GMCGeneral Motors moved to increase the average incentive spend per Buick, Cadillac, Chevrolet, and GMC vehicle by 36 percent in November in order to clear out an inventory glut that seemingly refuses to be cleared out.

According to Autodata, General Motors now has more than 873,000 vehicles in stock, nearly three months of supply. That’s 26 percent more inventory than at this stage of 2015, when industry-wide volume was pacing at roughly the same level as today, albeit with significantly less incentivization.

J.D. Power PIN data shows that General Motors spent $4,912 per vehicle sale in November 2016, a $1,302 increase compared with November 2015. According to TrueCar, industry-wide incentive spending rose 13 percent, year-over-year, a figure skewed by the dramatic increase at America’s biggest holder of market share. (Read More…)

By on December 2, 2016

Front Pedestrian Braking, a new active safety technology available on the 2016 Chevrolet Malibu and 2016 Cadillac CT6, is one of many safety features tested at General Motors' new Active Safety Test Area at the Milford Proving Ground in Milford, Michigan. Image: Jeffrey Sauger/General Motors

U.S. sales of midsize cars remained on an even keel in November 2016, decreasing by only one-tenth of one percent compared with November 2015.

But make no mistake: the midsize car category still took a hit in November. While volume remained level, the segment’s share of the overall U.S. new vehicle market fell below 12 percent last month, the fifth consecutive November in which midsize market share has declined.  (Read More…)

By on December 1, 2016

2017 Subaru Forester 20XT Touring - Image: Subaru

U.S. sales of new vehicles, year-over-year, declined in three consecutive months between August and October 2016.

Forecasters expected November 2016 to be a much brighter month thanks to buoyant incentives, a lack of post-election economic turmoil, and a lengthier sales month. Indeed, auto sales rose by nearly 4 percent thanks in no small part to big gains at General Motors, America’s highest-volume manufacturer of automobiles. (Read More…)

By on November 29, 2016

NIssan Nalley Showroom: Image - Nissan USA

After the U.S. auto industry reported all-time record sales volume in calendar year 2015, the industry grew by more than 1 percent, year-over-year, in the first-half of 2016.

But since the second-half began, auto sales have trended in the opposite direction. Compared with the July-October period of 2015, sales in the same period one year later were down 2.5 percent. U.S. auto sales declined in August, again in September, and again in October. Since July, year-over-year volume has fallen by nearly 150,000 units, dragging 2016’s year-to-date ten-month tally below last year’s record results.

Yet forecasters say November 2016 will produce a sudden turnaround. (Read More…)

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