By on October 22, 2014

2015 Dodge Viper SRTThis is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”

The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?

Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.

But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.

Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance. (Read More…)

By on October 21, 2014

2015 Cadillac SRXCadillac sales in the United States rose to a six-year high in 2013. Yet in five of 2014’s nine months, sales have declined. Through three-quarters, Cadillac volume is down 4%. Overall new vehicle sales in the U.S. are up by more than 5%.

BMW, Mercedes-Benz, and Lexus sales are up 11%, 8%, and 16%, respectively, in 2014. Audi, up 14%, is routinely outselling Cadillac.

The SRX was a bright spot for Cadillac in the first half of this year, not only because it’s the brand’s best-selling model but because sales had jumped 20% compared with the first half of 2013. After six consecutive monthly increases, however, SRX sales in July slid 7%. August volume fell 37%. September sales dropped 15%.

Total third-quarter SRX sales were down 22%, a loss of nearly 3700 sales. (Read More…)

By on October 20, 2014

2015 Dodge Grand CaravanOnly twice in the last six years have one of the Chrysler Group’s minivans been America’s top-selling minivan. America’s best-selling minivan in 2008 and 2009 was the Honda Odyssey, which also led the segment in 2013. The Toyota Sienna was America’s best-selling minivan in 2011.

Yet through the first nine months of 2014, not only is the Chrysler Town & Country America’s top-selling minivan, but its twin, the Dodge Grand Caravan, ranks second in the class, 8431 sales ahead of the third-ranked Odyssey. The Chrysler and Dodge haven’t finished a calendar year as the two top-ranked minivans since 2005.  (Read More…)

By on October 18, 2014

003-2015-chrysler-200-leak-1Through the first nine months of 2014, sales of the Chrysler 200 are down 27%. That’s to be expected, as the 200 was transitioning from Sebring-based (but Pentastar-powered!) fleet favourite to sleeker 2015 200 form. Granted, Toyota is transitioning from Camry to refreshed Camry and sales are up 5% this year, but that’s a somewhat invalid comparison for another day. Dodge Avenger volume is down 37% to 49,363 units in 2014, but again, this was an anticipated decline, as Chrysler Group has actually killed off the Avenger.

Jointly, the duo is down 31% to 124,505 units. For the third time, this is not a shocker. We expected a period of decreasing 200 volume, and we knew the Avenger’s drops were going to be severe.

(Read More…)

By on October 15, 2014

 2015 Kia K900When dining at a steakhouse, my father always told me, make sure you ask for your beef to be grilled longer than you would at home, because restaurants always hastily send the food to your table. You want medium-rare? Ask for medium. Want medium? Ask for medium-well.

With the K900, a V8-engined sedan closely related to the Hyundai Equus, Kia asked for rare, and the chef that is the American car consumer collective is sending it out to the table even rarer. (Read More…)

By on October 14, 2014

ImprezaSubaru USA didn’t sell as many Imprezas in 2013 as they did in 2012. By Subaru’s reporting methods, Impreza sales have fallen this year, as well, sliding 0.3% through the first three-quarters of 2014.

But Subaru narrowly defines the term, “Impreza.” That’s a good thing, as too many automakers don’t provide us with longed-for breakdowns in their monthly sales releases. (Examples: F-Series, Silverado, Ram, the four-bodystyle E-Class.) However, this means a cursory glance will suggest that the Impreza range is increasingly less relevant in Subaru showrooms.

In fact, that’s not the case at all. (Read More…)

By on October 12, 2014

2015 Honda Fit greyIn a U.S. auto industry that’s seen total new vehicle sales rise 5.5% over the first nine months of 2014, car sales are up just 1% year-over-year.

Subcompacts are performing slightly better, rising 2.8% through the end of September. During the month of September, specifically, the subcompact category grew 4.9% as overall car sales rose just 2.2%.

Yet the majority of cars in the subcompact segment are selling less often in 2014 than in 2013, not just in September but over the course of 2014’s first three-quarters. (Read More…)

By on October 11, 2014

2015 Hyundai SonataAmerican consumers are on pace to buy and lease more new vehicles in 2014 than at any point since 2007, if not earlier. The seven largest automakers in the United States generate 77% of the market’s volume. For each of those seven, this chart breaks down the vehicle categories where their volume is created.

For Hyundai and Kia, this means 77% of their sales are generated by traditional passenger cars, and 37% of their own car volume with the Sonata and Optima. At Ford Motor Company, 30% of their U.S. volume is derived from pickup truck sales, the F-Series lineup. At the Chrysler Group, minivans are responsible do 14% of the load-lugging. (Read More…)

By on October 10, 2014

2015 Acura TLXOn October 1, after we asked TTAC readers late last month if the TLX could restore Acura’s car business, Acura reported 3884 TLX sales for the month of September 2014. This was a strong follow-up to the TLX’s 2286-unit performance during the latest Acura’s first month on sale.

3884 is a figure which, like most premium (or semi-premium?) monthly car sales totals, pales in comparison to the numbers put up by BMW’s vast 3-Series/4-Series range. 12,814 of those BMWs were sold in September, a 51% year-over-year increase. Mercedes-Benz C-Class sales slid 2% to 6285 units, the best C-Class month since December. (The C has been undergoing a transition into new W205 form.) Lexus ES sales jumped 18% to 5722 units. Mercedes-Benz E-Class volume fell 14% to 4883 units.

Yet among premium brand passenger cars, nothing else sold more often than the TLX in September 2014, not the Lexus IS, Audi A4, Infiniti Q50, Mercedes-Benz CLA, Audi A3, or the Cadillac CTS. (Read More…)

By on October 9, 2014

2015 Audi Q3Audi sales in the United States grew 14%, or 1852 units, in September 2014, the first full month of sales for the Q3, Audi’s new entry-level crossover.

The Q3, along with Audi’s entry-level sedan, the A3, contributed 3425 more sales to the Audi ledger than they did a year ago, when the Q3 didn’t exist in America and the A3 hatchback (seven September 2013 sales) was on its way out.

The maths are simple. Non-A3/Q3 sales at Audi dropped 12% in September, a loss of 1573 units.

This isn’t exactly trouble in paradise. Month after month after month, Audi dealers in the United States are selling more cars. The current streak of year-over-year monthly sales increases dates back to January 2011.

(Read More…)

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