Significant incentives did not alter the Chrysler 200’s dreadful U.S. trendline in April 2016.
As the decrease in demand for the 200 became more obvious, Fiat Chrysler Automobiles temporarily shut down the midsize Chrysler’s Sterling Heights factory in order to clear out excess inventory. But 200 demand continued to decrease, and FCA was forced into laying off workers at the Sterling Heights plant while ramping up incentives on the 200. So dreadful is the 200’s marketplace performance that FCA has no desire to develop their next midsize car.
Heading into April, inventory levels remained high. Enticing deals were thick on the ground. But apparently, those deals weren’t so enticing after all, even as TTAC published a positive rental review of the four-cylinder Chrysler 200 at the tail end of April, just as consumers headed into showrooms to capture the best deals of the month. (Read More…)