Remember when Every. Single. Car. Model. came in a two-door version?
Sure, the days of luxurious and lengthy Olds 98 two-doors and Lincoln Town Coupes are long gone, but it wasn’t long ago that coupe offerings stretched from one end of the compact car market to the other.
A buyer was once able to choose between the forgettable Ford Escort and equally forgettable but nicer-looking ZX2. You could get the bland Nissan Sentra or the slightly less bland 200SX. And so on and so forth. (Read More…)
Many assumed that with the new FR-S hitting the dealers, it would only be a matter of time before the front-wheel-drive tC was sent out to pasture. However with an average buyer age of 28, the tC is isn’t just the youngest Toyota, it’s the youngest car in America. With demographics like that, product planners would be fools to kill off the tC and so the “two coupé strategy” was born. The last time we looked at the tC, the FR-S had yet to be born, this time the tC has been refreshed in the FR-S’ image. Which two door is right for you? Click past the jump, the answer might surprise you.
You never really know what ideas will be successful in the auto industry. In the early 1990s, for example, a guy at Subaru actually said the following: “I know! Let’s raise the Legacy an inch, change its name, and paint the bottom part gold!” When you really think about it, this sounds no stupider than “Why isn’t there a version of the GMC Envoy for people who transport grandfather clocks?”