When the “F01″ 7-Series arrived in 2008 followed by the “F10″ 5-Series in 2009, I saw the writing on the wall; BMW is the new Mercedes. My theory was “proved” after a week with the 2011 335is and 2012 X5M. BMW fans decried my prophesy as blasphemy. I repeated my statement with the 2012 328i and caught the eye of egmCarTech. A Mercedes fan tried to run me over in a parking lot. My colleagues in the press thought I lost my mind. BMW’s media watchers were eerily silent. A month later I was told that BMW would allow me a week in the all-new 2012 M6 Convertible. Would the most expensive M car change my mind or prove the point once and for all?
Tag: twin turbo
In an unusual twist, BMW decided to release the redesigned 650i coupé after the drop-top version we snagged last November. The reason for the coupé’s late arrival is simple; BMW tells us it accounts for only about 30% of 6-series sales. Two-door luxury cars usually drive better than their chop-top sisters, but if you have the cash to burn and care about driving, should you still go topless? (Read More…)
If you ask a certain segment of the automotive press, it seems that BMW is rapidly losing the plot. While I agree that BMW’s latest wares are bigger, heavier and more leather-clad than ever before, I can’t say thing is a bad thing in my mind. I upset a few people when I reviewed the then-new 335is by saying “BMW is the new Mercedes”. I’m not sure why noses were “rankled”, but there seems to be a large segment of TTAC’s readership that believe BMW has abandoned “sport” for “luxury”. Maybe they are right; the M3 and M5 have been gaining weight an alarming pace and now we have the X5M and X6M, a pair of 5,400lb SUVs wearing full-on M badges. The burning question at TTAC is: should the guy responsible for designing it be committed? Or should the vehicle be put in a straight-jacket for being a totally insane machine?
Full-size high-end luxury convertibles that don’t have budget origins are not as common as you might think (or like). E-Class Cabrio? Too cheap. A5 Cabrio? Same problem. So if you’ve $90,000+ burning a hole in your pocket for a topless two-door what should you get? Obviously Astons and Bentleys are out of your price range in this down economy (we all must economize after all), and you have trouble justifying the stretch to the Maserati GranTurismo Convertible’s $132,000 base price, that leaves BMW and Jaguar to battle in this broom-closet sized market. Whatever is the almost-wealthy shopper to do? Let’s find out
More than a few of you had a simple question (or statement) regarding my Infiniti G20 Capsule Review, namely,
“Why didn’t you check the mileage of the dealer trade?”
The answer is simple: I wasn’t even permitted to call other dealerships, much less arrange trades. At that particular shop, salespeople weren’t even permitted to see the final numbers at deals. We were intended to be “product specialists”, not wheeler-dealers.
In fact, our rather idealistic general manager believed in specifically hiring people with no experience in the industry. His boss, the dealer group manager, had deep roots in the buy-here-pay-here biz. The conflict between these two philosophies occasionally led to trouble…