By on September 13, 2013

1970_Toyota_Corona_Commercial-Picture courtesy of Toyota USASince my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s a good one! (Read More…)

By on February 20, 2013

Daewoo never had much of a presence in the United States, though I do see the occasional Nubira in the junkyard. That’s too bad, because Korean-market Daewoo ads of the 1970s and 1980s have some of the manliest/cheeziest voiceovers in car-advertising history. Let’s take a look at some examples of the genre. (Read More…)

By on June 29, 2012

Right before AIDS and Reagan ruined the party, the early 1980s were a time of meaningless random sex, 20% inflation, sub-100-horsepower midsize sedans, Quaaludes, and— most of all— mountains of white powder (in imagination, not in the reality of the ’81 recession). This ad for the 1981 Ford Mustang captures the spirit of its time. (Read More…)

By on May 17, 2012

In 1999, you could still buy a brand-new Peugeot 504 in Argentina. With such a classic French automobile available, Renault’s marketers had to come up with an extra-special advertising gimmick to move those Clios off the lot. How about El Diablo? (Read More…)

By on April 20, 2012

After creating today’s Oldsmobile Toronado Troféo Junkyard Find, it becomes my duty to share one of the most brain-scrambling examples of the “What Could GM Have Been Thinking?” genre of car commercials. Yes, it’s a version of Harry Belafonte‘s “Banana Boat Song,” with “Tro-FE-oh” replacing the famous “DAY-oh,” and sung by Belafonte’s offspring. (Read More…)

By on April 4, 2012

The Junkyard Find ’79 Corona we saw earlier was a pretty nice car, but it was a regular sedan with an old-fashioned trunk. Just as Chevrolet buyers could buy a Nova with a hatchback in 1979, Toyota shoppers had the option of getting a Corona Liftback. Let’s tune into the old days of analog television and watch how Toyota USA’s marketers pitched this fine automobile. (Read More…)

By on February 7, 2012

The latest crop of Super Bowl car ads boasted some high-production-value salaciousness, but no car advertisement will ever come close to the perfection of the Quaaludes-and-disco Black Gold Man and Black Gold Woman and their gorgeous 10th Anniversary Edition 280ZX. Yes, many of you have seen this ad before, but I will not rest until all have experienced Black Gold (plus I’ve included a few Bonus Sexy Malaise Era car ads after the jump). (Read More…)

By on November 16, 2011

Even though I’ve never been in a Austin/MG Maestro, I feel fairly confident in stating that the Rover Group’s little front-drive compact was unexciting at best. Still, the advertising folks must have though (after 11 rounds of Singapore Slings down at the pub) we can make it look cute and sexy! (Read More…)

By on March 3, 2011


Sales of the Gremlin-based AMC Spirit in the United States were pretty dismal, but perhaps that was just the result of the suits in Kenosha choosing the wrong ad agency. Let’s head south of the border to see how VAM, which built certain AMC models under license for the Mexican market, pitched the ’81 Rally AMX. (Read More…)

Recent Comments

  • Re: Thank You And Goodbye (Sort Of)

    The Heisenberg Cartel - Count me as among those who nearly ditched TTAC altogether before you took over. You were truly the Alan Mullaly of this place. Hopefully VS gives...
  • Re: European Review: Peugeot 208 GTi

    Buckshot - The 208 GTI is from 229 000 SEK in Sweden Cooper S is from 215 000 SEK but in reality the Cooper will be more expensive with all its expensive options.
  • Re: Mitsubishi Motors: And Then There Were…

    notferris - Mike, First of all, I commend you on this in-depth piece. If you would allow, I would like to offer some additional information that you, and...
  • Re: Thank You And Goodbye (Sort Of)

    Stef Schrader - I feel as if I just read a group hug (in a good way). I do, however, need to chase these feelings of warm fuzziness up with some footage of explosions, and...
  • Re: Thank You And Goodbye (Sort Of)

    April - Accountability and Civility? Really? Allowing comments which include slurs and questioning others humanity is usually considered beyond the pale by polite society....
  • Re: Junkyard Find: 1959 DeSoto

    bill mcgee - It is hard to imagine the styling sensation that the 1957 Chrysler products were when they were first introduced . I recall at the time ,and I was possibly only...
  • Re: Report: Nissan Scraps Small Truck Plans, Navara Now On For North America

    DenverMike - @Lou_BC – The Tacoma regular cab is one of the fastest selling trucks on the planet, close behind the Tacoma...
  • Re: Reader Review: 2010 Volkswagen Jetta Sportwagen

    DeadWeight - Mazda isn’t 50% worse than Honda in this regard (maybe 25% worse, though), and while it’s often stated, tires do make a huge...
  • Re: Thank You And Goodbye (Sort Of)

    msquare - I am very happy to see you at Road & Track. I was wondering who would succeed Peter Egan and I think they found the right person. I came to the web (TTAC,...
  • Re: Thank You And Goodbye (Sort Of)

    MBella - Yeah, not cool Jack. Especially since I’ve never heard Ed say anything but good things about you.

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India