Google is planning a national roll out of their new car shopping service sometime in early 2014, and dealers are preparing themselves – with varying degrees of enthusiasm.

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Google’s autonomous car program tends to get the lion’s share of attention when discussing the tech giant’s auto initiatives. But lurking in the background is a more immediate project that has the potential to finally “disrupt” (as Silicon Valley types are so fond of saying) online automotive sales.

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Driven by a rebounding economy and an after-Sandy pop, auto sales in November will be be  “highest since February 2008,” expects Jesse Toprak, senior analyst at TrueCar.com. Sales chiefs at major automakers agree. (Read More…)

In a world where many alleged car buying services are little more than bounty hunters that feed willing buyers to the sharks, TrueCar stood out for truly identifying dealers with the lowest price. This is about to change. Earlier in the year, one of the dearest wishes of some car dealers and OEMs nearly came true: TrueCar, the Santa Monica company that empowered customers by giving them heretofore top-secret pricing information, was under fire from OEMs, dealers, and state regulators. Losing thousands of dealers in a matter of weeks, the company nearly went out of business.

“It was a near death experience, absolutely. The company almost died,” says Scott Painter, TrueCar’s CEO in an interview with Thetruthaboutcars. (Read More…)

After Hyundai was caught by the EPA with the wrong fuel economy ratings on “select vehicles” (read: most of them) media outlets (including this one) prognosticated that Hyundai would have to abdicate as king of the fuel sippers. Nothing doing, says TrueCar.

According to TrueCar’s sales-weighted rankings, Hyundai continues to put the most automobiles with the lowest fuel consumption on America’s roads – even after Hyundai and Kia had to restate their EPA window stickers, and had to give money back to customers. (Read More…)

TrueCar, Kelley Blue Book, and Edmunds have submitted their sales projections for October. They agree (as far as they supply numbers) that the market should be up by more than ten percent in October, that Ford and GM will underperform, that Chrysler will continue to be strong, and that Volkswagen and Toyota will continue delivering stellar growth numbers. (Read More…)

Producing the most fuel-sipping cars will have no impact on environment or oil reserves unless people buy those cars and carmakers sell them. This should be a truism, but too often it is ignored. Some cars are built with green halos, but with little regard for marketability.  Who’s cars really are the greenest? (Read More…)

Cars are like fruits and vegetables: They sell better fresh. Of course, even the freshest dud remains a dud. But all else being equal, those with a fresher line-up outsell those with aged product. TrueCar has put together an interesting table: What are the proportions of model year 2011 (yes, they are still on the lots), 2012, and 2013 in a brand’s sales? (Read More…)

Browsing TrueCar’s top lease deals for July, 2012 yielded an interesting find; a lease deal on the Chevrolet Volt that specifically excludes HOV-lane qualified versions.

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Car-shopping service TrueCar allegedly is getting disenchanted with its partner Yahoo. In January, TrueCar became Yahoo’s exclusive auto-shopping partner, for a fee. Automotive News [sub] says the price was $50 million per year over three years. AN also says that TrueCar ended that deal. (Read More…)

A study by TrueCar confirms something most of us know in our hearts; when gas prices go down, sales of less efficient vehicles rebound.

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Throughout the history of the automobile in America, one city has been synonymous with the industry and culture of cars. Booming with America’s great period of industrialization, Detroit became the Motor City, the hometown of an industry that created a blue-collar middle class and a culture based on personal mobility. But as America has entered the post-industrial age, as the focus of our economy has shifted from production to consumption, Detroit has been left behind. Long used to defining consumer tastes, Detroit was caught unawares by the changes wrought by globalization and the rise of information technology. And as America’s traditional auto industry struggles to redefine itself in the new economy, another Motor City is rising to meet the challenges of a new age.

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There are automakers that treat you like a moron. They sell you a fuel saving package that costs so much and/or saves so little that you won’t see the savings until you and the car are ancient. As some comments will surely prove, there are people who like to be treated as morons. For those, some alleged fuel saving packages serve a purpose. Some like to be insulted, whipped and charged $800 by a dominatrix, others prefer the same treatment from a dealer. Nothing wrong with it amongst consenting adults. (Read More…)

This coming Monday, new car sales for March will be announced. Forecasters increasingly are of the opinion that March will look like carmageddon never happened. Real-time data equipped TrueCar has released its opinions. Here are the highlights:

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After we wrote about the February forecast of Edmunds, TrueCar asked whether we had seen their forecast. We had to admit that we had overlooked it, shame on TTAC.

The projections by TrueCar.com are similar to those of Edmunds and Kelley.

TrueCar expects new light vehicle sales in the U.S. to reach 1,088,321 units in February, up 9.6 percent from February 2011.  That forecast translates into a Seasonally Adjusted Annualized Rate (SAAR) of 14.3 million new car sales, up from 13.3 million in February 2011. Says Jesse Toprak, VP of Industry Trends and Insights at TrueCar.com: (Read More…)