Tag: Truckcar

By on May 22, 2017

1977 Ford Ranchero GT Brougham in California wrecking yard, RH front view - ©2017 Murilee Martin - The Truth About Cars

Since we haven’t seen a Ford product in this series since this Fox Granada four months ago, and we just saw three GM cars in succession, I decided this week would be the turn of a once-plush Ranchero GT Brougham, now fallen on hard times in a San Jose self-service wrecking yard. (Read More…)

By on December 14, 2011

Ah, the Malaise Era. Some cars are just poster children for the 1973-1983 period of diminished expectations, sclerotic automaker bureaucracy, tape stripes, and the ascendancy of focus-group marketers. Take, for example, the 1977-1979 Ranchero, during which Ford decided to use the massive Thunderbird platform as the basis for their popular cartruck. It should have been a commercial disaster, but in fact it sold quite well. (Read More…)

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