By on September 13, 2017

Nissan Mexico NP300 "New Frontier" - Image: nissan“The dedicated employees here in Canton look forward to building
the next generation of one of the best pickup trucks in America.”
– Steve Marsh, VP Manufacturing, Nissan Canton Vehicle Assembly Plant

Nissan has announced that a next-generation Nissan Frontier will be built in Canton, Mississippi, the same plant that’s been building the nearly 13-year-old second-gen Frontier since 2012.

But the platform on which the next Frontier will be based? And the precise timing of the unveiling and on-sale date?

Still unknown. (Read More…)

By on September 1, 2017

2017 Nissan Frontier King Cab - Image: NissanNoteworthy year-over-year sales declines were reported in August 2017 by the three lowest-volume members of America’s five-strong midsize pickup truck category. As a result, U.S. sales of midsize pickups tumbled 8 percent last month, driving their share of the overall pickup truck category down from 18 percent in August 2016 to 16 percent in August 2017.

The Honda Ridgeline, America’s lowest-volume pickup truck in each of the last two months, reported a 24-percent drop to 2,610 units. For the 2018 model year, Honda will make the all-wheel-drive Ridgeline distinctly less affordable. The GMC Canyon, which persistently and predictably generates far less showroom traffic than its Chevrolet Colorado twin, tumbled by a fifth to 2,698 sales. And the Nissan Frontier, which last year reported its best calendar year results in 15 years, continued its 2017 tumble with a 51-percent plunge to only 4,637 units, its lowest-volume month since January.

But those are low-volume midsize trucks, scarcely relevant in the overall pickup truck scheme. Total pickup truck volume rose 4 percent in August because full-size trucks jumped 6 percent, thanks mainly to the best-selling vehicle line in America: Ford’s F-Series. (Read More…)

By on August 1, 2017

2017 Chevrolet Silverado - Image: ChevroletAmerica’s auto industry is expected to report today its seventh consecutive month of decline, a drop of at least 5 percent based on forecasts and some sharp declines from three of the largest manufacturers: GM, Ford, and FCA.

Incidentally, GM, Ford, and FCA are America’s three biggest sellers of pickup trucks, and for the most part, pickup trucks are allowing a degree of buoyancy at the Detroit Three despite plunging passenger car sales. But after pickup truck sales rose 4 percent through the first-half of 2017, pickup truck sales declined in July 2017. Slightly. Somewhat.

And it was mostly General Motors’ fault. (Read More…)

By on July 5, 2017

2017 Chevrolet Silverado High Country towing - Image: ChevroletMarch 2017 marked just the third occasion in three years in which Fiat Chrysler Automobiles’ Ram P/U line outsold the Chevrolet Silverado in the United States.

One month later, in April, Ram did it again.

Then in May 2017, Ram made it a threepeat, outselling the traditional No. 2 pickup truck in America by more than 1,000 units. By the end of May, the Silverado was only 5,055 sales ahead of the Ram on year-to-date terms, a narrow gap which served to highlight the possibility that the Ram could outsell the Silverado for the first time ever in calendar year 2017.

But June 2017 marked an end to Ram’s party, at least for the time being. General Motors reported 50,515 Chevrolet Silverado sales in June, a 2-percent year-over-year uptick and 7,442 more sales than FCA’s Ram truck lineup managed.

How did GM manage to end the trend? By earning less money per truck, naturally. (Read More…)

By on June 14, 2017

2017 Chevrolet Colorado ZR2 - Image: ChevroletGeneral Motors evidently hopes you like the Chevrolet Colorado and GMC Canyon the way they are.

The midsize truck twins, which arrived in second-generation form nearly three years ago, won’t be replaced for another five years.  (Read More…)

By on June 5, 2017

2017 Ram 1500 Rebel Blue Streak, Image: FCA

Ford’s F-Series is the undisputed king of the domestic pickup market. It’s high atop the mountain, looking down upon its rivals as they savagely bludgeon each other with gnarled branches. For years, the majority of that abuse fell on Ram. Then, all of a sudden, 2017 came and Chevrolet ended up with a broken nose. In the primeval battle of truck sales superiority, Chevy’s Silverado no longer occupies the second place position for full-size pickups. Ram does.

Alright, it isn’t quite that dramatic. General Motors’ truck offerings aren’t exclusive to the Silverado and the automaker still outsold Fiat Chrysler when factoring in pickup deliveries from its GMC division. However, we’re counting this as a victory for Ram because FCA needs one — and overtaking Chevy sales isn’t exactly small potatoes. This is a major leap forward for a brand that seemed perpetually in last place.  (Read More…)

By on May 4, 2017

2017 Nissan Titan Crew Cab - Image: Nissan

After improving in 11 consecutive months, U.S. sales of pickup trucks declined 4 percent in April 2017.

8 of the 11 truck nameplates on offer in America sold less often in April 2017 than in April 2016, causing declines in both the dominant full-size pickup truck sector and in the until-this-year burgeoning midsize category.

One month does not a trend make, but April’s downturn didn’t represent the first batch of evidence suggesting a forthcoming pickup truck sales slowdown.

Granted, not all trucks are heading in the same direction.

Nissan Titan sales quadrupled in April 2017. (Read More…)

By on April 6, 2017

2017 Ford F-350 Super Duty King Ranch - Image: Ford

In March 2017, for the second time in three months, the Ford F-Series range generated more total U.S. sales than the entire General Motors pickup truck lineup.

Total F-Series sales jumped 10 percent to 81,330 units in March, a total that far eclipsed the 71,786-unit figure achieved by the Chevrolet Silverado, GMC Sierra, Chevrolet Colorado, and GMC Canyon — combined. The F-Series’ 10-percent jump occurred as GM pickup sales tumbled 13 percent; as the total truck market grew just 2 percent, year-over-year.

The F-Series’ March performance also represented its sixth consecutive monthly improvement, a sign of consistent growth that suggests Ford may well sell 900,000 pickup trucks in 2017.

Moreover, the F-Series’ consistent growth was cemented in March even as midsize pickup sales growth hit the skids.

New Ranger?

Ach, who needs it? (Read More…)

By on March 6, 2017

2017 Toyota Tacoma TRD Pro – Image: Toyota

Nearly two and a half years since General Motors increased the number of offerings in the midsize pickup truck sector by two-thirds, and nine months since Honda revitalized its unique Ridgeline offering, we’re once again in need of new midsize pickup truck nameplates.

America’s pickup truck category began 2017 with a bang, growing by more than 7 percent and easily outpacing an industry that declined by more than 1 percent in the first one-sixth of 2017.

Yet virtually all of that growth — fully 90 percent — was fuelled not by midsize pickups but by the stalwarts: full-size trucks.  (Read More…)

By on February 13, 2017

2017 Nissan Titan King Cab - Image: Nissan

By broadening its lineup, rethinking the dealer approach, and focusing on prime markets, Nissan intends to increase its Titan pickup truck’s share of America’s full-size market to 5 percent.

5 percent. One in twenty trucks. One Titan for every 19 Ford F-Series, Chevrolet Silverado, Ram P/U, GMC Sierra, and Toyota Tundra.

That doesn’t sound so crazy, does it?

Nah, at least until you realize that in 2016, Nissan sold fewer than 22,000 Titans, or slightly less than 1 percent market share. (Read More…)

By on January 5, 2017

2015 Ford F-150 crew cab

Thanks to improved midsize-truck sales, record Ram volume, and the best annual results for the Ford F-Series in more than a decade, U.S. sales of pickup trucks climbed to 2.69 million units in 2016.

The 6-percent year-over-year growth rate among pickup trucks shamed the industry at large — auto sales grew only 0.3 percent in 2016. Yet while auto sales reached record levels, spurred along in part by pickup improvements, truck sales haven’t quite returned to the glory days. Not yet.

Americans acquired an average of more than 3 million pickup trucks per year during a five-year period ending in 2007, the last time total pickup truck sales volume was stronger than it is now.

Some things haven’t changed, however. Ford sells the most popular full-size pickup truck line; 2016 was the F-Series 40th consecutive year as the segment’s top seller. And America’s top-selling manufacturer reigns as the top-selling manufacturer of pickup trucks.  (Read More…)

By on December 12, 2016

2017 Nissan Titan red - Image: Nissan USA

America’s pickup truck market exploded with significant year-over-year growth in November 2016. After the U.S. auto industry reported three consecutive months of decline through the end of October, auto sales jumped 4 percent in November, year-over-year.

Pickup trucks were responsible for half of the industry’s growth last month.

All 11 truck nameplates on offer in the United States — from the Chevrolet Silverado that posted a modest 0.6-percent uptick to the Honda Ridgeline that shot up 115,367 percent — got in on the action.

Even the Nissan Titan.

(Read More…)

By on October 12, 2016

2016 Toyota Tacoma Double Cab blue

U.S. sales of midsize pickup trucks jumped 54 percent in September 2016 to nearly 40,000 units.

While massive year-over-year increases in pickup truck sales can often be attributed to commensurate increases in incentives, as seen with the Ram P/U’s victory over the Chevrolet Silverado in September, midsize pickup truck buyers are willing to pay big bucks.

Average transaction prices in the Toyota Tacoma-controlled midsize pickup truck segment last month, according to Kelley Blue Book, rose 6 percent compared with September 2015. That was by far the biggest increase for any segment in average transaction prices.

These are hardly the sub-$20,000 antiquated Ford Rangers of 2010.

On average, consumers were buying $32,350 midsize pickup trucks in September 2016. (Read More…)

By on October 6, 2016

2017 Ford F-150 XLT SuperCrewSeemingly in response to a story we published on TTAC last month on the subject of the Ford F-Series’ otherworldly dominance north of the border, Ford Canada reported yet another all-time monthly F-Series sales record in September 2016.

And as if outselling its two top rivals — combined — through the first two-thirds of 2016 wasn’t enough to clarify the degree of dominance exerted by the F-Series in Canada, the F-Series outsold the second, third, and fourth-best-selling pickup trucks — combined — in September 2016.

And the numbers get even crazier. (Read More…)

By on October 6, 2016

2016 Ram 1500 EcoDiesel HFE

For just the second time in 205 months, the Ram P/U range outsold the Chevrolet Silverado in the United States in September 2016.

It’s a victory wiped away by including GM’s other full-size pickup truck, the GMC Sierra, not to mention both Ram and Silverado are fighting for second place. The Ford F-Series is America’s top-selling truck line, outselling the Ram by 20,000 units and the GM twins by nearly 4,400 sales.

September was nevertheless the icing on the cake for a three-quarter period in which Ram’s pickups finished 27,549 sales ahead of their record-setting pace last year.

But Fiat Chrysler Automobiles placed a lot of extra cash on the hood to put so much icing on the cake.  (Read More…)

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