#troller

I’ve been glued to various screens watching The Games of the Thirty-First Olympiad, much like many of you, I assume. Streaming some lesser-known sports, such as kayak slalom, which resembles a water autocross save the distinct lack of Tilley hats, has helped me get through slow days at the office.

But like any other time I’m watching a broadcast from another land, my petrol-addled mind wanders to the streets outside the televised event’s venue. I daydream about the cars parked there. What are those people driving that I can’t get here?

I can’t believe it, but I’m about to argue that the American market needs another SUV. Seriously. No, please, don’t click away.

Really, beyond the various Wrangler derivatives, are there any true sport utility vehicles offered here any longer? Everything else is a unibody cute-ute or some monstrous limo/wagon hybrid that can’t handle a curb, let alone a rocky trail.

Plus, it has the perfect name for both the writers and readers of TTAC: Troller.

The accepted hagiography of the Ford empire involves the firesale of all of Ford’s various brands in the aftermath of the financial crisis, with only the Blue Oval and the Lincoln Motor Company sticking around for the ride. But that’s not quite accurate.