The Truth About Cars » Trofeo http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 31 Jul 2014 14:45:08 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Trofeo http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Harry Belafonte’s Kids Sing Olds Troféo-ized Version of Dad’s Big Hit, Civilization Collapses http://www.thetruthaboutcars.com/2012/04/harry-belafontes-kids-sing-olds-trofeo-ized-version-of-dads-big-hit-civilization-collapses/ http://www.thetruthaboutcars.com/2012/04/harry-belafontes-kids-sing-olds-trofeo-ized-version-of-dads-big-hit-civilization-collapses/#comments Fri, 20 Apr 2012 15:00:30 +0000 http://www.thetruthaboutcars.com/?p=440721 After creating today’s Oldsmobile Toronado Troféo Junkyard Find, it becomes my duty to share one of the most brain-scrambling examples of the “What Could GM Have Been Thinking?” genre of car commercials. Yes, it’s a version of Harry Belafonte‘s “Banana Boat Song,” with “Tro-FE-oh” replacing the famous “DAY-oh,” and sung by Belafonte’s offspring. Let’s study […]

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After creating today’s Oldsmobile Toronado Troféo Junkyard Find, it becomes my duty to share one of the most brain-scrambling examples of the “What Could GM Have Been Thinking?” genre of car commercials. Yes, it’s a version of Harry Belafonte‘s “Banana Boat Song,” with “Tro-FE-oh” replacing the famous “DAY-oh,” and sung by Belafonte’s offspring.

Let’s study the new lyrics:

Troféo,
Trofé-oh-oh-oh!
It’s a new generation and we want a new Olds.
Sequential port fuel injection, anti-lock brakes,
(?) come and they want a new Olds.
Visual Information Center, handles great.
This Oldsmobile is not our father’s,
New generation for the sons and daughters.
Trofé-oh-oh-oh!
This is the new generation of Oldsmobile.

It’s hard to figure out what GM had in mind here. If the idea was to pitch the Troféo to younger buyers considering a Detroit alternative to European marques, why use a song that was a hit in 1956? If the idea was to woo Oldmobile’s traditional purchaser demographic (i.e., grumpy octogenarians in the Upper Midwest), why use a song by a well-known Civil Rights-era activist and all-around opponent of American foreign policy, who was loathed like Satan by 99 and many more nines percent of grumpy Midwestern octogenarians? Hey, maybe they’ll buy a Reatta!


Let’s check out another Olds ad from the same era featuring equally an equally C-list celebrity. Quick, someone put that marque out of its misery!

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Junkyard Find: 1990 Oldsmobile Toronado Troféo http://www.thetruthaboutcars.com/2012/04/junkyard-find-1990-oldsmobile-toronado-trofeo/ http://www.thetruthaboutcars.com/2012/04/junkyard-find-1990-oldsmobile-toronado-trofeo/#comments Fri, 20 Apr 2012 13:00:16 +0000 http://www.thetruthaboutcars.com/?p=440705 The pre-1990 Troféo had a shorter trunk than today’s Junkyard Find, but the same Buick V6 engine and not-so-great 1980s GM build quality. The General hoped to steal away some buyers of German luxury cars with the Troféo, but (as with so many of GM’s plans of the era) sales were on the disappointing side. […]

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The pre-1990 Troféo had a shorter trunk than today’s Junkyard Find, but the same Buick V6 engine and not-so-great 1980s GM build quality. The General hoped to steal away some buyers of German luxury cars with the Troféo, but (as with so many of GM’s plans of the era) sales were on the disappointing side.
I found this ’90 Troféo in a Northern California self-service junkyard. My cousin from Minnesota was with me, and he said these things were once status symbols in his state (Minnesotans also loved the Buick Reatta)… but they’ve all rusted away by now.
The 3800 was quite reliable and fairly powerful, but not quite up to the smoothness level that earlier generations expected from their Rocket V8s.
This one doesn’t have the very cool touchscreen instrument display, which is disappointing— I might have pulled it for my collection of weird instrument clusters.
11 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 01 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 02 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 03 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 04 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 05 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 06 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 07 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 08 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 09 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden 10 - 1990 Oldsmobile Trofeo Down On The Junkyard - Picture courtesy of Phillip 'Murilee Martin' Greden Zemanta Related Posts Thumbnail

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Junkyard Find: 1989 Oldsmobile Toronado Troféo http://www.thetruthaboutcars.com/2011/11/junkyard-find-1989-oldsmobile-toronado-trofeo/ http://www.thetruthaboutcars.com/2011/11/junkyard-find-1989-oldsmobile-toronado-trofeo/#comments Wed, 30 Nov 2011 14:00:26 +0000 http://www.thetruthaboutcars.com/?p=420749 Now that we’ve admired the junked ’90 Olds Cutlass Calais International Series, let’s move a couple rows down in the very same California self-service yard and check out another Adventure In Doomed GM Marketing. I’ve been fascinated by the Troféo for quite a while. The main appeal of the Troféo was, apparently, its futuristic electronics […]

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Now that we’ve admired the junked ’90 Olds Cutlass Calais International Series, let’s move a couple rows down in the very same California self-service yard and check out another Adventure In Doomed GM Marketing.
I’ve been fascinated by the Troféo for quite a while. The main appeal of the Troféo was, apparently, its futuristic electronics coupled with crypto-European styling.

GM’s marketing wizards decided that Roger Moore’s daughter, Deborah, plus a low-buck exploding-helicopter sequence would really make those Troféos fly out of the showrooms.
This one doesn’t have the optional touch-screen Vehicle Information Center, but it does have a Space Shuttle-grade control system for its cassette-based sound system.
Check out this flat-loading cassette player!
The styling really didn’t have a lot of recognizable European-ness to it, and the archaic Buick 231 V6 and slushbox under the hood probably didn’t cause any nightmares in Stuttgart or Munich.
The weird Trofeo logo did have a certain zombie-cult appeal, however.
The Air Force vet who owned this car finally decided he or she had had enough of the ol Troféo. Next stop… well, you know.
DOTJ-89Trofeo-28 DOTJ-89Trofeo-02 DOTJ-89Trofeo-03 DOTJ-89Trofeo-04 DOTJ-89Trofeo-05 DOTJ-89Trofeo-06 DOTJ-89Trofeo-07 DOTJ-89Trofeo-08 DOTJ-89Trofeo-09 DOTJ-89Trofeo-10 DOTJ-89Trofeo-11 DOTJ-89Trofeo-12 DOTJ-89Trofeo-13 DOTJ-89Trofeo-14 DOTJ-89Trofeo-15 DOTJ-89Trofeo-16 DOTJ-89Trofeo-17 DOTJ-89Trofeo-18 DOTJ-89Trofeo-19 DOTJ-89Trofeo-20 DOTJ-89Trofeo-21 DOTJ-89Trofeo-22 DOTJ-89Trofeo-23 DOTJ-89Trofeo-24 DOTJ-89Trofeo-25 DOTJ-89Trofeo-26 DOTJ-89Trofeo-27 Zemanta Related Posts Thumbnail

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