It was around April of 2011 when I noticed an ad in the Toronto subway for the 2012 Ford Focus, touting fuel economy of 59 MPG. I dwelled on that outrageous figure for a second, made a mental note to check if they were using Imperial MPG measurements and then promptly fell asleep on the train home and missed my stop. A Google search for the Ford Focus mpg claims didn’t yield anything from the Blue Oval, but did reveal a Google ad showing Mazda touting the same figures for its 2012 Mazda3 SkyACTIV, rated for 40 mpg on the highway. Even so, this would only be 48 mpg Imperial. So what gives? 10 mpg is not an insignificant difference.
Posted in Editorials, Future Vehicles, Marketing, New Cars, News Blog, Sales
Tagged as advertising, dodge avenger, EPA, Ford, ford focus, Fuel Economy, Mazda, Mazda 3, MPG, transport canada
Tagged as advertising, dodge avenger, EPA, Ford, ford focus, Fuel Economy, Mazda, Mazda 3, MPG, transport canada
Recent Comments
AMC_CJ - A tad less then 23k for the Mustang (before taxes and all of that great stuff). The Fiesta I saw on the lot, but had been sold,...
CJinSD - You’re right CelticPete. Car and Driver tested a 3 cylinder 1.0 liter Ecoboost Focus. It was pathetically slower(2.7...
niky - Whereas the modern equivalent (in terms of size and specs), the Mitsubishi Mirage, gets 40… combined. Of course, having driven both, the Mirage is nowhere...
CJinSD - I’m seeing a pattern where you involve yourself in discussions to counter act correct conclusions, Power 6. I’d love to know what...
Beerboy12 - Two things. One is the Fiesta is a small car so a 2 liter would be to big. Second, Turbo’s are about pressure...
CJinSD - 6 million, 249 million, what’s the difference? I suspect you could tell if it suited you.
-Nate - I see a huge amount of incorrect W-123 info here ~ The folks who don’t like a particular vehicle feel free to bash it mercilessly , no facts required ....
CJinSD - Adjusted for 2008 EPA standards, that car would be rated 25 city/32 highway MPG. It also wouldn’t pass emissions or safety standards, and it would be as...
Marcelo de Vasconcellos - i’ll easily beat all of you, in the less is more department. Our two cars have in total 2.0L, 8 cylinders and 143 horsies.
360joules - Perhaps automobiles can run on the hot air emitted by politicians and government ministers? Limitless!