Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.
By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.
For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.
Toyota officially announced Wednesday morning that Scion will “transition to Toyota,” effectively killing off the youth brand started in 2002. Its first vehicles went on sale in California in 2003, and included the xA hatchback and xB wagon.
According to a release from Toyota, Scion “is now transitioning back to the Toyota brand” and most Scion models well be rebranded as Toyotas starting August 2016 for the 2017 model year, including the forthcoming C-HR. The Scion tC will be discontinued as of August 2016.
Automakers are busy re-jigging their product mix to better meet the crossover hunger of an ever-shifting buying public.
Chevrolet is adding a new crossover to their lineup — according to “sources” — that shrinks the Equinox and puts a new, three-row model between it and the Traverse. Mazda has a new cute ute in the forum of a jacked-up Mazda2. Same with Honda’s HR-V which, by all accounts, is a massive hit out of the gate. Toyota has their new subcompact utility on the way. And Buick — oh, Buick — has finally rectified the Encore’s asthma with a decent puffer.
However, there was news about a new Cadillac ATS Midnight Edition yesterday and we didn’t run it. That’s because nobody, or at least nearly nobody, cares about sedans.
TTAC Commentator Jimal writes:
Sajeev and Steve,
I have one of those quandaries that most adults will go through sooner or later in life and I figured I would tap into you and the B&B for suggestions. My father passed away recently after a long illness and I’m helping my mother with settling his estate; cleaning up finances, etc. Among the things my father left behind were his 2005 Buick LeSabre, which my mother hates, and her cherished 1996 4-door Chevy Blazer. (Read More…)