Tesla Motors faces trademark issues in the United States and China as it tries to expand its lineup of cars and countries where it is sold. According applications found at the U.S. Patent and Trademark Office’s web site, on August 5th, Tesla filed three trademark applications for use of the name “Model E” in three categories, “automobiles and structural parts therefore,” automobile maintenance and repair services, and apparel. With merchandise sales being an important part of car marketing today, additional filings to cover apparel and similar logoed items are standard practice. Last year, Tesla CEO Elon Musk hinted at a Model E in an interview with Jalopnik, “There will definitely be more models after the S and X. Maybe an E :).”
Yesterday, I wrote about the Melbourne Grand Prix and its inability to solicit cars for its stars for the purpose of a celebrity race. Would you believe this made me an intellectual property infringer? No? Just wait.