The Truth About Cars » Trabant http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 24 Jul 2014 17:47:59 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Trabant http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com German Olympian Compares Team’s Bobsled to Trabant As BMW Spends $24 Million Building Americans’ Successful Sleds http://www.thetruthaboutcars.com/2014/02/german-olympian-compares-teams-bobsled-to-trabant-as-bmw-spends-24-million-building-americans-successful-sleds/ http://www.thetruthaboutcars.com/2014/02/german-olympian-compares-teams-bobsled-to-trabant-as-bmw-spends-24-million-building-americans-successful-sleds/#comments Sat, 22 Feb 2014 14:00:51 +0000 http://www.thetruthaboutcars.com/?p=749129

Click here to view the embedded video.

Unhappy with his team’s performance this year in general and at the 2014 winter Olympics in particular, a German bobsledder compared the team’s slow sleds to the Trabant, the primitive 2-stroke powered cars sold in the former East Germany. ABC News quoted bobsled pusher Kevin Kuske, who has won four gold medals at previous Olympics, as saying, “If in 2010 we were sitting in a Formula One car, then this time we were sitting in a Trabby.” At the same time, German bobsled enthusiasts are a bit unhappy with BMW because the German car company helped make the sleds for the America bobsledders, who so far have done well in Sochi.

Germany has traditionally been a power in the sliding sports but the national team is having a bad year. The Olympics have started poorly for German bobsledders, with their two-man teams missing a medal for only the second time since 1964. It wasn’t just that they were off the podium. The best German finish was eighth, a very poor showing for a team used to medaling. Some German bobsled enthusiasts are questioning the German bobsled federation’s ties to the Institut für Forschung und Entwicklung von Sportgeräten (Institute for Research and Development of Sport Equipment), FES, which built the bobsleds the German team uses. FES was established in the early 1960s by the East German government and according to Reuters the institute receives 90% of its funding from the German government. After reunification, the West German government and sports federations absorbed many elements of what had been East Germany’s extensive sports training apparatus focused on Olympic success.

It’s not clear if Kuske’s comment were a reference to the East German origins of FES or simply a joke comparing the slow sleds to a perennial “worst cars of all times” contender.

While the German team is unhappy, the American team is celebrating, having taken bronze in the men’s two-man bobsled event and silver and bronze in the women’s two-place competition. Making the Germans even more unhappy is the fact that a German company, BMW, had a major role in the American bobsledders’ success. BMW/Designworks USA, the automaker’s California design studio, designed and built the American team’s new sled and the company spent a reported $24 million on the project. BMW North America has a sponsorship deal with the U.S. Olympic team that runs through 2016 and the Olympics are an important part of their marketing effort. BMW North America also sponsors the Canadian Olympic team.

The American team’s previous sled had been built by NASCAR’s Bodine Racing, and a number of high performance automotive companies have contributed to the sport, with Ferrari helping the Italian team and McLaren the British team. The Designworks team came up with a bobsled that, to use Mr. Kuske’s metaphor, comes closer to a F1 car than to a Sprint Cup racer. It’s made of carbon fiber, which saved 15 lbs, and since bobsledding rules mandate a fixed weight for the sleds, the reduced weight of the basic sled allowed the BMW Designworks engineers to have some flexibility with weight distribution, lowering the center of gravity and yielding a better handling sled. Preliminary designs were tested with fluid dynamics in the digital domain, while full size models were fine tuned in a wind tunnel.

As mentioned, BMW’s sponsorship of the American and Canadian Olympic teams is an important part of their overall marketing effort in North America.  Commercials for the i3 and i8 EVs were debuted during the opening ceremonies on NBC and cars on BMW’s stand at the Chicago Auto Show had license plates decorated with the Olympic rings, an American flag and the slogan “Proud Partner”. A series of commercials, short films and advertisements, like the video at the top of this post, tying BMW to the American and Canadian Olympic teams has been produced.

Around the world, local subsidiaries of foreign owned automakers use sports, including sponsorships of Olympic teams, as part of their marketing efforts trying to portray them as community members and good corporate citizens. It’s of a part with publicity about how many Americans, or Australians, or Austrians for the matter are employed locally by those companies, or how much local content Camry’s built in Kentucky have. Doing that, though, has been a delicate dance when “Japanese quality” or “German engineering”, the engineering, manufacturing and design cultures of companies’ native countries, have been part of the marketing mix. The Olympics, with their heavy dose of nationalism, provide an opportunity for automakers’ foreign operations to show that they are part of their adopted countries’ local communities, but as BMW is finding out, it’s also an opportunity to offend the folks back home if one of their adopted countries’ athletes outperform those of their native land.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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What’s Wrong With This Picture: You Know It’s Socialism When… Edition http://www.thetruthaboutcars.com/2009/12/whats-wrong-with-this-picture-you-know-its-socialism-when-edition/ http://www.thetruthaboutcars.com/2009/12/whats-wrong-with-this-picture-you-know-its-socialism-when-edition/#comments Wed, 30 Dec 2009 19:02:21 +0000 http://www.thetruthaboutcars.com/?p=340394 Ah, socialism. (courtesy:Autobild.de)

The “S” word became one of the more popular words in online discourse this year, typically derailing discussions way off topic and resulting in the kind of partisan screeching that drives everyone bonkers. More often than not, these fruitless debates settle around a single major point of contention: the definition of Socialism. Well, thanks to a 48-picture gallery of auto ownership in the former East Germany at Autobild, we now have a distinctly automotive definition of Socialism. Autobild’s thesis is that automobiles helped destroy Socialism, and certainly being forced to choose between a Trabant, a Moskvitch and a Lada would be enough to turn Che Guevara into Milton Friedman. But the gallery also includes images of the Neo-Trabant, an EV concept that plays on Germany’s strange quasi-nostalgia for the bad old days. Or at least the bad old cars of the bad old days. Which indicates that the most typical response to all forms of politics is ambivalence.

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