Tag: Toyota

By on August 22, 2017

2018_toyota_tundra_trd_sport_01_8ee19ebe1c41ad354b59edf3a42fdf0bac4ded48

Back in the days of sky-high tailfins and wraparound windshields, A-pillars weren’t of sufficient thickness to hide little Timmy riding his bike, or maybe that Ford Fairlane approaching from behind that shrub to your left. No, front seat vision was grand — trying to stop your Detroit barge with unassisted drums brakes was the real challenge.

These days, the high-strength steel and airbags needed for rollover and side-impact protection have turned those slim pillars into Corinthian columns capable of hiding a small crowd. A-Pillars are bulky, and that’s a safety problem in itself.

What to do? In Toyota’s case, simply develop a way of seeing through them. (Read More…)

By on August 19, 2017

toyota safe and sound teen, Image: Toyota

Teen drivers have the highest crash rate of any demographic. Younger drivers are most likely to use their phones while driving or speed in high-traffic areas, and roughly half of all accidents associated with younger drivers were single-vehicle crashes. According to the National Center for Health Statistics, motor-vehicle crashes are the leading cause of death among individuals under 20.

Keeping younger drivers safe is a major concern for institutions like the National Safety Council, but some automakers have their own initiatives. Toyota, for example, had TeenDrive365, which provided a series of online videos aimed at encouraging safer driving habits. While the automaker abandoned that program after 2014, resulting in all of its content mysteriously vanishing, Toyota still seems keen on keeping young motorists on the road and out of the morgue.

However, what’s the best way to encourage responsible driving? Teens don’t like being placated, and they probably know the laws better than older drivers (as they’ve passed their written test far more recently). With this in mind, Toyota thinks humiliation may be the key. The automaker has made mortifying easily embarrassed teens the central theme of its new safety app.  (Read More…)

By on August 18, 2017

Toyota Factory Kentucky

The funny thing about job creators is that they don’t always, you know, create any jobs. So, when a business lets slip that it might have 4,000 positions on offer in the near future, every state with an unemployment rate higher than zero takes notice.

Mazda and Toyota’s joint factory — codenamed Project Mitt — is one such example, and now over a dozen U.S. states are simultaneously competing for the opportunity to host the $1.6-billion factory and the thousands of direct and indirect jobs it will yield.

When the Japanese automakers publicly revealed their cooperative venture a couple of weeks ago, they made it clear they had not yet picked a site — sending economic development offices into a frenzy. But what locale will emerge victorious has a lot to do with what the region can offer the manufacturer, including potential tax incentives, tempting job training programs, and investments into infrastructure.

An affordable and abundant workforce is also desirable — an element that distinguishes many states from one another. But no single area has everything on offer, leaving the final decision of where to build up in the air.  (Read More…)

By on August 15, 2017

2016 Toyota Avalon - Image: ToyotaU.S. sales of full-size, volume-brand sedans fell 17 percent in the first seven months of 2017, a sharp drop following noteworthy declines in each of the last three years. Despite the growth the market has seen since the auto industry’s collapse in 2009, big sedans have lost 37 percent of their U.S. sales volume over the last four years.

Compared with 2013, that’s 18,000 fewer sales for the segment every month. Even compared with 2016, that’s 6,500 fewer sales every month.

In what was historically a fleet-dependent corner of the passenger-car market, many automakers’ reduced emphasis on sales to daily rental companies plays a major role. Numerous players in the segment also attempted to move upmarket, further away from the midsize cars that now offer the requisite interior volume. It hasn’t turned out so well for some. Remember the Mitsubishi Diamante and Mercury Montego? We’ll soon forget the discontinued Hyundai Azera. The Ford Taurus is likely not long for this market, either.

Yet in a market that’s lost 17 percent of its sales this year, the Toyota Avalon has shed 28 percent of its year-to-date volume, a loss of 7,475 sales. With an all-new 2018 Camry set to generate more than its fair share of Toyota sedan sales, does the Avalon even deserve a place in Toyota’s 2018 lineup?

Indeed it does, as Toyota will launch the fifth-generation, TNGA-based Avalon in 2018. “We’re committed to Avalon,” says Toyota North America’s executive vice president for sales, Bob Carter. (Read More…)

By on August 14, 2017

Image: 1998 MSV, image via seller

Look at the large creature before you. A fiberglass cacophony of components from various manufacturer parts bins, known as the MSV. Initially, I thought the short acronym could only mean My Special Van, but those letters actually represent the company behind this beast: Mauck Specialty Vehicles.

Hop in the back, and we’ll embark on a voyage to… recreation.

(Read More…)

By on August 11, 2017

2006 Toyota Camry XLE - Image: Toyota“This was the harshest move in consumer preference the industry has ever seen.”
– Bob Carter, Executive Vice President, Toyota North America

37 percent of the new vehicles sold in the United States in the first seven months of 2017 were passenger cars. That’s correct. 63 percent of the new vehicles now sold in America are pickup trucks, SUVs, crossovers, and vans.

But how did we get to this 37-percent basement? When did we get here? How long did it take to get here? And is it really the basement? (Read More…)

By on August 9, 2017

2016 Toyota Prius Four - Image: ToyotaIf current marketplace trends hold, the Toyota Prius will not be America’s best-selling hybrid by next year.

The steep rate of decline experienced by the Prius in 2017 is no surprise. For one thing, it’s a continuation of the decline we saw earlier in the fourth-gen Prius’ tenure. For another, there are new Prius competitors, such as the Hyundai Ioniq and Toyota’s highly efficient 2018 Camry Hybrid. But the Prius’s rapid slide — sales are down by a third so far this year — is also what Toyota predicted at the turn of the calendar.

Yet even if the rate of Prius decline suddenly and unexpectedly slows, it’s difficult to imagine a scenario in which the Toyota Prius, long the dominant hybrid in America, holds onto its crown as the top seller for long.

The victor in 2018 will, however, almost certainly be a Toyota. (Read More…)

By on August 9, 2017

2015 Nissan Juke, Image: Nissan

Today’s Question of the Day is the inverse of one I posited back in March of this year. At that time, we took your suggestions for current vehicle designs which you thought would stand the test of time.

It’s now time to cover the other side of the ugly coin; the vehicles on sale today which will become dated-looking quicker than all others.

(Read More…)

By on August 8, 2017

2017 Toyota Tacoma TRD Pro lineup - Image: ToyotaThere are a number of major consequences springboarding off the early August 2017 announcement that Toyota and Mazda would come together to build an assembly plant in Somewhere, United States.

First, Mazda production returns to the United States for the first time since the Mazda 6 left Flat Rock, Michigan, in 2012.

Second, the Toyota Corolla — produced now in Cambridge, Ontario, and Blue Springs, Mississippi — will be assembled in a second U.S. assembly plant.

Third, Toyota will acquire a 5-percent stake in Mazda, while Mazda returns the favor by claiming a 0.25-percent portion of Toyota.

And to the increasingly pickup-truck-conscious U.S. consumer, the most significant consequence of the Toyota-Mazda partnership will be more Toyota Tacomas. That’s right: more pickup trucks for America. (Read More…)

By on August 6, 2017

Müller-Ötvös and Rolls-Royce Phantom

Rolls-Royce Motor Cars Limited is on track to become the highest volume automaker in the world someday. Management is keeping it under wraps but volume has been exploding over the last few years. For 2014, the brand delivered a record 4,063 cars, up 12 percent on its volume for 2013 — closing the gap with Toyota’s 10.23 million global sales.

Unfortunately, Rolls’ five year volume streak didn’t last but it is creeping back up after some minor setbacks. For 2016, the brand announced its second highest ever annual sales result in the marquee’s 113-year history, up 6 percent on its 2015 results, for a total of 4,011 global sales. While it looks like the premium automaker has — once again — placed Toyota’s volume back in its sights, Rolls-Royce doesn’t want to get too cocky and has implemented a strategy that should keep the customers pouring in.  (Read More…)

By on August 4, 2017

Mazda Driver's Choice YouTube Screenshot - Image: Mazda YouTube Channel

Toyota Motor Corp. is set to strike a deal to take a 5-percent stake in fellow Japanese automaker Mazda Motor Corp. The alliance includes the construction of a joint-venture $1.6 billion U.S. automotive plant and sharing EV technology — showing that Mazda hasn’t totally sworn off the idea of an electric car.

The two companies have been dating casually for a couple of years; Toyota sometimes uses Mazda’s Mexican factory to build compact cars, the two have fostered a love child (the Mazda 2-based Toyota Yaris iA), but this is the first time they’ve seriously considered moving in together. Toyota claimed the decision was about more than just a strategy to share technology, suggesting the automakers had genuine feelings for one another.

“The greatest fruit of our partnership with Mazda is that we have found a new partner who truly loves cars,” Toyota President Akio Toyoda said in a statement, “It has also sparked Toyota’s competitive spirit, increasing our sense of not wanting to be bested by Mazda. This is a partnership in which those who are passionate about cars will work together to make ever-better cars. It is also the realization of our desire to never let cars become commodities.”

(Read More…)

By on August 3, 2017

2016 Toyota RAV4 Limited - Image: ToyotaToyota Motor North America’s executive vice president for sales, Bob Carter, is not ready to rain down doom and gloom on the state of the U.S. auto market.

From Toyota’s perspective, even the July results — 2017’s seventh consecutive month of decline, and the worst decline yet — didn’t represent the end of the American auto industry as we know it. In fact, total Toyota/Lexus U.S. volume actually increased 4 percent despite a shorter sales month than in July 2016.

While aware of the overall climate, in which Toyota sales are down more than 2 percent this year, Toyota’s U.S. sales boss says he’s “energized,” according to Automotive News“The industry is not at a pace where it was in 2016 — we didn’t expect it to be at the pace of 2016,” Carter says, “but it’s still very healthy.”

And not without good reason. (Read More…)

By on August 2, 2017

2018 Toyota Camry production line - Image: ToyotaWe learned early in July that many of the early 2018 Toyota Camrys available in Toyota’s U.S. showrooms wouldn’t be built in Toyota’s Georgetown, Kentucky, assembly plant.

Through June, not a single one of the 2016 and 2017 Camrys sold in America were imported. But all of the 2018 Toyota Camrys sold in July came across the Pacific from Japan.

Granted, most of the Camrys leaving Toyota showrooms are still old new Camrys, not new new Camrys. (Read More…)

By on August 2, 2017

2018 Toyota Camry Georgetown Kentucky Production line - Image: ToyotaForget hybrids. Set aside, for this moment, plug-in hybrids as well. Ignore the EV hubbub and the pie-in-the-sky hydrogen fuel cells. While you’re at it, remove turbochargers and their accompanying displacement reductions from your memory, too.

The naturally aspirated internal combustion engine has legs. The proof is in the 2018 Toyota Camry’s 2.5-liter Dynamic Force four-cylinder. With no hybrid assist, no turbos, no cord that plugs into your garage wall, and no futuristic fuel source, the new Camry 2.5-liter produces 206 horsepower and hits 41 miles per gallon on the highway on regular 87 octane.

That’s 16-percent more power 24-percent more highway mpg than the 2017 Camry’s 2.5-liter four-cylinder. With improvements in conventional, naturally aspirated, gas-fired engines occurring in such leaps and bounds, it’s no wonder Toyota has bigger plans for the Dynamic Force blueprint. (Read More…)

By on July 31, 2017

2018 Toyota Camry production line - Image: Toyota

Take a mental trip back to the late 1950s. Imagine, if you will, a Detroit Three dealer’s lot. Tailfins lifted themselves towards the heavens, slicing through the air in a bid to capture Sputnik 1. Conical headlight assemblies and bumper guards jutted from the chrome-laden fronts of America’s Interstate cruisers, virilely thrusting through the air as the country’s economic climb continued its dizzying ascent.

Sex was everywhere, just not on film. Well, for the most part. Images of Jayne Mansfield mingled with thoughts of powerful rockets and ICBMs in the minds of Detroit designers busily crafting the next jet-age car for nuclear families living in the Land of the Free. Let the Soviets have their gray, uninspired, designed-by-committee Commie runabouts.

While the need to draw eyes to new vehicles hasn’t faded from the automotive business model, the sources of inspiration have changed. It’s much more diverse (and far more PC) these days. While the latest crop of family sedans weren’t sculpted by designers with sex or weapons on the brain, you’d be surprised what object actually held sway over the final shape. (Read More…)

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