Tag: Toyota

By on May 27, 2017

2018 Toyota Camry - Image: Toyota

Which automaker stands the best change of gobbling up more of the U.S. light vehicle market in the near future? According to the results of a newly released study, and not entirely unsurprising, it’s two of the world’s largest automakers.

General Motors and Toyota are each planning a slew of new and refreshed products over the next few years — something which should serve to lure buyers away from other brands. Among domestic automakers, one brand is forecast to suffer at the hands of its Detroit rival’s success. You know the one. (Read More…)

By on May 26, 2017

2016-Toyota-Avalon

Lyft, the ride-hailing company with nowhere near the amount of bad press as Uber, has launched a luxury black car service in five American cities as a challenge to its rival.

Luxury models in “excellent” condition from model years 2011 and newer are qualified to shuttle around Lyft Lux passengers, assuming the seats are either leather or “leather-like.” However, while Lincoln Town Cars owners will be dismayed to hear their vehicles don’t make the cut, newer flagships from other brands remain suspiciously absent from the accepted vehicle roster. (Read More…)

By on May 25, 2017

Vinay Shahani Toyota VP Marketing - Image: Toyota

Vinay Shahani, a former decade-long Nissan employee, has just been poached from Volkswagen of America by Toyota.

Shahani was Volkswagen’s U.S. vice president in charge of marketing, responsible for cementing a cohesive product message after the eruption of the now infamous diesel emissions scandal that broke in September 2015.

“Things are definitely difficult for the Volkswagen brand,” Shahani told the Automotive News New York Marketing Seminar one year after Volkswagen’s wrongdoing was made public.

Shahani’s perseverance through said difficulty obviously drew the attention of Toyota Motor North America, particularly since Shahani’s resume proves he’s no mere ad man. (Read More…)

By on May 23, 2017

JM Lexus Margate Florida - Image: Lexus.com

Half an hour from Fort Lauderdale, in Margate, Florida, sits JM Lexus, the highest-volume Lexus dealership in the United States.

Even by Lexus standards, where throughput is the best of any premium automaker operating in America, JM Lexus’ 8,000-unit new vehicle sales tally in 2016 was striking. That’s more than 150 new luxury cars, crossovers, and SUVs sold each week. That’s roughly six times the volume achieved by the typical Lexus dealer.

And JM Lexus, perennially the top Lexus dealer in America, does so as part of the Lexus Plus strategy: no negotiating, a single representative per customer, fixed prices for new and used cars as well as service fees and accessories.

Perhaps there’s a lesson to be learned by Lexus’ other dealers. For the time being, according to Automotive News, only 5 percent of Toyota’s premium brand stores operate under the Lexus Plus model. (Read More…)

By on May 18, 2017

2016 Mazda2, Image: Mazda

It was January of 2015 and I was standing in a small venue in Montreal. The space was dark save some access lighting and red spotlights pointed at a sheet-covered car.

A few moments later, the sheet was pulled off, and Mazda Canada announced the 2016 Mazda 2 would be coming to The Great White North.

Eleven months later, Mazda Canada would reverse that decision, citing other all-new products — namely the CX-3 and MX-5 — requiring Mazda’s full attention. After all, the small automaker didn’t want to spread itself too thin, and it wasn’t like the previous-generation Mazda 2 set the sales charts on fire — on either side of the border.

In America, Mazda North America Operations had zero intention of selling the subcompact in any region other than Puerto Rico. Yet, year after year since the model went on sale in other global markets, Mazda continues to certify the Mazda 2’s emissions system with the California Air Resources Board, effectively making it eligible for retail sale in any of the 13 “CARB states” and District of Columbia.

Meanwhile, Mazda says it still has no intention to sell the Mazda 2 in America. What’s going on? We reached out to Mazda to get an answer.

(Read More…)

By on May 14, 2017

2016 Honda CR-V - Image: Honda

With trucks and crossovers dominating more of the market every month, Japanese automakers are making every effort to bring in new models that will satisfy consumer demands. Soundly constructed economy vehicles have long been the cornerstone of most Japanese nameplates but, with reliability improving among many brands and fuel efficiency being less important to consumers, we’re seeing a shift in the Far East.

Everyone from Toyota, Mazda, Honda, and Nissan have all expressed plans to focus on light trucks this year. Some Japanese brands are even banking on the continued growth of the segment to stage their comeback. “I think SUV sales will continue growing even if gas prices rise,” Mitsubishi CEO Osamu Masuko explained, citing the consumer appeal of higher seating and overall sense of safety. “The SUV segment is increasing its market share worldwide, and this is where we have long been strong,” he said. “So, we will continue to make full use of this technology.”  (Read More…)

By on May 10, 2017

toyota camry

Even as it develops efficient new platforms and streamlines its operation where it can, Toyota finds itself against the ropes as a falling yen and rising costs sends profits tumbling. Its end-of-fiscal-year financial statements, released today, are enough to send bean counters to the medicine cabinet in search of antacid, while the company’s president warns of more trouble ahead.

To Akio Toyoda, the increasingly gloomy picture has all the hallmarks of a failing sports team. (Read More…)

By on May 10, 2017

2017 Nissan Rogue SL AWD Palatial Ruby Front Quarter, Image: © 2017 Chris Tonn

America’s insatiable crossover thirst has made the Nissan Rogue — a relative newcomer to the segment — a sales juggernaut and a top rival to the likes of the Toyota RAV4 and Honda CR-V.

As summer approaches, two of those vehicles are undergoing a sales strategy shift to better position the models against each other. No, one of the models isn’t the new-for 2017 CR-V. Nissan and Toyota, however, hope to draw in more customers by tweaking prices and content on the Rogue and RAV4, though the two automakers are going about it in very different ways. (Read More…)

By on May 10, 2017

2017 Toyota Yaris

Last week, my Ace of Base selection was met with loud derision from certain corners of the web. My intent was to prove how it’s possible for one to get into a comfortable, well-equipped, diesel-powered Canyon pickup without springing for an SLT or Denali trim. Nevertheless, my efforts were met with a chorus of WHY DON’T YOU JUST DO AN ACE OF BASE ON A ROLLS-ROYCE RABBLE RABBLE RABBLE.

Well then, without further delay…

(Read More…)

By on May 5, 2017

Toyota Century, image via eBay

Heads of state and other dignitaries typically like to ride around in large, sedan-shaped vehicles. Offerings like the Mercedes-Benz S-Class and contemporary Rolls-Royce sedans have long been the go-to around the world. Of course, there are exceptions. For places like the United States, national pride dictates an American-made Cadillac or Lincoln.

The Japanese also have a strong sense of national pride, and for decades there was only one vehicle appropriate for heads of state and CEOs — the Toyota Century.

Now it’s gone.

(Read More…)

By on May 5, 2017

2018_toyota_tundra_trd_sport_01_8ee19ebe1c41ad354b59edf3a42fdf0bac4ded48

As automakers dial back sales projections in a year that’s seen a rough start, the industry could be holding out hope for a legislative solution to lagging demand.

Toyota North America CEO Jim Lentz made this claim during the opening of the company’s expanded Ann Arbor research and design center on Thursday, adding that incentivizing new vehicles to draw down bulging inventories can’t continue forever. In his view, automakers are keeping extra vehicles on hand for a reason, not just because production hasn’t adjusted for slow sales.

Lentz, like other auto executives, is hoping for a sales bump in the event the Trump administration green-lights its proposed $1 trillion infrastructure plan. (Read More…)

By on May 2, 2017

lexus-es-silver-lining-metallic-gallery-overlay-1204x677-lex-esg-my16-0011

In a manner of speaking, that is. A recent report cast doubt on the future of Lexus’ rear-drive performance sedan, the GS, claiming that development of a next-generation model was off the table. That would make next year the GS’ last.

While Lexus wouldn’t confirm the report, a spokesperson’s choice of words was enough to add to the rumor. In a marketplace that’s big on SUVs and downright miserable to cars, it would make sense for Lexus to get ahead of the “too many cars” problem faced by the likes of Hyundai and pare down its lineup.

Now, another report says Lexus will call on a different model to fill the gap. (Read More…)

By on April 28, 2017

2016/2017 toyota tacoma

Toyota of North America is recalling 228,000 Tacoma midsize pickups from the 2016 and 2017 model years. The affected vehicles may be leaking oil from their rear differentials. If left unchecked, the affected component could eventually seize — opening the driver up to a sudden flurry of new problems, like losing control of the vehicle moments before a horrific crash.

However, these leaks seem to cause only a gradual depletion of lubricant, giving owners plenty of time to enjoy some unpleasant warning noises as their truck’s differential slowly destroys itself.

While public complaints on the issue haven’t been overwhelming, checking in with enthusiast forum TacomaWorld led to a posting where owners reported an unpleasant howling noise coming from the rear of third-generation trucks. Several also admitted to having their differentials replaced prematurely after visiting service centers, with no information from Toyota as to why.   (Read More…)

By on April 24, 2017

Toyota Supra

In February, a Texas Toyota dealership and The Genesis Center of Kaufman County joined forces to raffle off a fully restored 1994 Toyota Supra Twin Turbo. Donated by a local resident battling cancer, the entirety of the proceeds from the draw were designated specifically to help fund the center. Genesis is a faith-based shelter which also provides job placement, parenting classes, financial management programs, spiritual counselling, material needs, and medical referrals to women and children in crisis. It is funded largely through the church or via direct donations.

All in all, the dealership managed to raise more than $50,000 for the center. However, when Rebecca Rawl was announced as the winner of the raffle in April, many stated that the name was suspiciously close to that of the wife of sales manager Danny Rawls. Toyota of Rockwall was quick to rectify its mistake, specifying that the name given had been a mistake and “Rebecca Rawls” had in fact been the lottery winner.

As you can imagine, this did not go over well.

(Read More…)

By on April 19, 2017

1990 Toyota Town Ace

High atop Mount Forbidden, the “other market’s” imported vehicle stands alone. It awaits that special day, some 25 years in the future, when the clouds will break and a descent into the mortal realm is possible.

And, after that special day comes, the vehicle gets a chance to stand out beyond all normal cars in any given American parking lot. It was never meant to be seen in this country, and yet someone with an entrepreneurial spirit made it possible. Come with me now, as we experience JDM van goodness.

(Read More…)

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