2015 promises to be a big year for Toyota. The US market is increasingly important for Japan, Inc., and that market is growing. 16.4 million new light-vehicles are expected to be sold in the US in 2014, and 2015 estimates are as high as 17 million. The updated Camry will help capture a large slice of that growth, but you need competent product across the board when every basis point counts.
Yaris sales have never led the subcompact segment, but they’ve become particularly soft lately with over 50% going to fleet buyers. The new “European flavor” of the refreshed 2015 Yaris is arriving without a moment to spare then.
Will the refresh be enough to return the Yaris to relevance, or can we still only say that “it’s a car”?
Toyota is touting a new “European flavor” for the 2015 Yaris. I’m not sure what that means, but it does evoke bad memories of the chevre I left in my suitcase after coming home from the Paris Auto Show. (Read More…)
Yaris: It’s A Car! If you go to the Toyota website to learn about the logical successor to the original, and fabulous, Corolla Tercel, that is the slogan with which you’ll be confronted.
Yaris: It’s A Car!
What you won’t find is any mention of how much power the Yaris makes (106 horsepower) or the specific type of transmission fitted to the vehicle (the venerable Toyota transverse four-speed automatic). Nor will you be tremendously impressed by the listed EPA mileage (37mpg highway). This isn’t an oversight on the part of the Toyota hivemind. It’s a way of qualifying customers. If your expectations for the Yaris are that it will, in fact, be a car, and that it will get about 37 miles per gallon on the highway, then strap yourself down, my friend, because your expectations are about to be met!
A report from Just-Auto suggests that the next Mazda2 will “use [a] downsized CX-5 platform”. While this is technically true, the headline is a bit misleading.
Tercel. Echo. Yaris.
When the history of great cars is written, these models will likely not be anywhere near the short list.
The 2012 Yaris! It’s a car! That might sound like the strangest marketing claim for a new car ever, but if you dig deeper it is Toyota’s attempt at saying “OK, we get it.” Why? Because Toyota, like most manufacturers, has had trouble staying on message with basic transportation. Need proof? Look no further than the Corolla. The Corolla was a small, cheap and cheerful vehicle that has since grown into a 15-foot long sedan that weighs almost 3,000lbs and can reach $20,000 with options. No matter how nice a Corolla might be, cheap to buy it isn’t.